Access, add, or remove assets from the asset library

The asset library is an account level feature in Google Ads that allows you to access all your assets, which are required to create an ad, in one place. This article explains how to use the asset library in your account.

On this page

• How to access the asset library
• How to add assets to the asset library
• How to remove assets from the asset library

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How to access the asset library

You can access the asset library during the ad creation process, from your Google Ads sidebar, or from the Tools tab. Follow the instructions below to access the asset library.

From your sidebar

1. Go to Asset Studio within the Toolsmenu.
2. Navigate to the Asset librarytab.
3. Select Images. Confirm that “Asset library” is your image source.
4. Under “Asset library”, select the assets you want to use for your ad.
   • Note: If any of your images don’t have an aspect ratio of 1:1 or 1.9:1, you’ll need to crop them before you can include them in your image assets. Select the image you’d like to crop, make your changes, then choose Select 1 ratioor Select 2 ratios. Repeat this step for each image.
5. Select Save.
6. You can refer to a preview of your final image asset on the right side of your screen. If you want to make changes, select the penciliconbeside the images.
   • Note: Your ad might not always include all of your text. Shortening may occur in some formats.
7. Select Save.

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How to add assets to the asset library

You can upload assets to the asset library by following the steps below:

1. Go to Asset Studio within the Toolsmenu.
2. Navigate to the Asset librarytab.
3. Select + Create New.
   • Folder: Create new folders for organizational purposes.
   • Video: Upload a new video, add a video from YouTube, and even create a new video . You can modify an existing video (add a voice over or trim a video).
   • Image: Generate or edit an image with Google AI , or upload an existing image.
   • Text: Enter or paste text assets into the textbox.
   • Sitelink: Create a sitelink and input details like the sitelink text, description, final URL, and final URL suffix. You can also adjust the “Advanced options” for Asset scheduling.
   • Structured snippet: Create a new structured snippet. You can select a header and determine your snippet’s values.
4. Select Uploadto upload images, videos, folders directly from your computer or connect to your Google Drive to upload content from there. From here, you can select one of the following, depending on where your assets are located:
   • From computer
   • From Google Drive
   • From Dropbox
5. Select the asset you want to upload. Note that you can only select file types supported by Google Ads.
6. Select Open.
7. If the file is an image, then it’ll be uploaded after you select Open. If the file is a video, you’ll need to go through additional steps:
   • Select one of the following:
     • Your video ad storage channel, created by YouTube
     • Your own channel, if you have permission to upload to that channel from the Google account you use with Google Ads.
     • Upload as drafts, if you aren’t ready to upload to a channel yet
     • Select Upload.

Learn more about Creating a video using Asset library .

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How to remove assets from the asset library

You can remove assets you've uploaded to the asset library by following the steps below. After you remove assets, you’ll have the immediate option to undo. If removal isn’t undone, assets will be unrecoverable, and you’ll have to re-upload them, if necessary.

1. Go to Asset Studio within the Toolsmenu.
2. Navigate to the Asset librarytab.
3. Select the assets you want to remove, then select Remove.

Keep in mind:

• You’ll no longer be able to view cropped versions of the assets you remove.
• Assets you remove from the asset library may still show in the following places:
  • Assigned to an ad that is still serving. You’ll need to remove the assets from the assigned ad to stop it from serving.
  • Reporting, especially if the removed assets were assigned to an ad that was serving.
  • Google Ads API (removed assets will be hidden in Google Ads Editor, unless they’re assigned to an ad).
• If you uploaded videos to a Google-owned private channel for video ad hosting, you can remove these videos using the instructions above. However, if you uploaded videos to your brand channel, these videos can only be removed by signing into that YouTube channel. Learn more about Replacing or deleting your video .

Currently, ad and asset group level assets can't be removed or paused individually. Therefore, creative level assets don't have checkboxes to choose individually.

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Related links

• About the asset library in Google Ads
• Import assets from Google Drive and Dropbox into the asset library