Beginning on November 13, 2024, reporting data collected by Google Ads will be available for 11 years. After that period, the data will not be accessible via the Google Ads interface or APIs.
Exception(s):
Reach and frequency metrics will be available for 3 years only, after that period, the data will not be accessible via the Google Ads interface or APIs. They include:
- Unique users
- Avg impr. freq. /user
- Avg impr. freq. /user (7d)
- Avg impr. freq. /user (30d)
- Frequency distribution 1+. 2+, 3+, 4+, 5+, 10+
