Shopify

Learn how to enable Shopify as a data source for Google Ads.

Requirements

The Google & YouTube app from the Shopify app store must be installed.
You must link an individual Google Ads account and not a manager account (MCC).

Set up Shopify as a data source

Customer Match

Note:It’s recommended that you add an audience segment to a connection that you created. You can either set up an audience segment before you link a data source or you can create an audience segment in the final step of setting up a data source.

Open Tools> Data manager. Select the connection you just made from “Connected products” and under “Usage”, click + Add audience segment.

Set up Shopify from Data manager

In Google Ads, open Tools > Data Manager, and click + Connect Product.
Under Data source, search and select Shopifyfrom the list of data sources, and then select Direct connection.
If the Google & YouTube app is already installed, navigate to Google & YouTubeunder the “Sales channels” section in Data Manager, and link your Google Ads Account.
If the Google & YouTube app is not installed, at this stage you’ll first see a window to install the app, where you can also enter your ShopID and connect your Shopify account.
- After the app is installed, connect your Google Ads account to Shopify from the same window, and then turn on Customer Match to complete the app setup.
The Audiencesuse case will be used by default for Shopify.
Read and accept the customer data policy, then click Continue.
From the Select datascreen, use the dropdown view to check your existing audience list segments from Shopify.
Select a single audience list that you want to import data from.
- Note:If you want to choose another list, create a separate connection by going through the process again.
Optional: You can also use a single custom compound filter to slice your audience list. For example, you can create a filter for users who only converted in the last 7 days after selecting the “All Converters” list from Shopify.
Click Continue.
To map fields, select the data source fields from the dropdown lists that match the destination fields.
Optional: Apply transformations to your data.
From the Reviewscreen, complete your Shopify connection setup.

Set up Shopify from Audience manager

In Google Ads, open Tools > Shared library > Audience manager .
Click + Create remarketing list > + Customer list.
Under Data source, select Connect a new data source.
- If you previously linked a data source from the Data manager screen that you want to use, select Select an existing source.
Search and select Shopifyfrom the list of data sources, then select Direct connection.
If the Google & YouTube app is already installed, navigate to Google & YouTubeunder the Sales channelssection in Data Manager ,and link your Google Ads Account.
If the Google & YouTube app is not installed, at this stage you’ll first see a window to install the app, where you can also enter your ShopID and connect your Shopify account.
- After the app is installed, connect your Google Ads account to Shopify from the same window, and then turn on Customer Match to complete the app setup.
The Audiencesuse case will be used by default for Shopify.
Read and accept the customer data policy, then click Continue.
From the Select datascreen, use the dropdown view to check your existing audience list segments from Shopify.
Select a single audiencelist that you want to import data from.
- Note:If you want to choose another list, create a separate connection by going through the process again.
Optional: You can also use a single custom compound Filter to further slice/dice your Audience list. For example, you can create a filter for users who only converted in the last 7 days after selecting the “All Converters” list from Shopify.
Click Continue.
To map fields, select the data source fields from the dropdown lists that match the destination fields.
Optional: Apply transformations to your data.
From the Reviewscreen, complete your Shopify connection setup.
Open Tools > Data manager . Select the connection you just made from Connected products and under Usage, click + Add audience segment.

Learn more about Customer Match and audience segments .

Update to your Shopify conversions

Your Shopify conversions now benefit from an upgraded connection to Data Manager. This automatically boosts conversion volume, ensures more accurate measurement, and improves campaign bidding.

The Shopify integration with Data Manager aims to make measurement more resilient by recovering lost conversion signals through a direct server-to-server communication. This integration offers increased data accuracy by sending conversion data directly from your store’s server to Google Ads, complementing traditional browser-based tagging methods.

Once the purchase conversion data has been sent, the conversion events from the Google tag and Shopify’s server-to-server integration are deduplicated. After deduplicating conversion events, the conversion data from the Shopify integration with Data Manager will be sent to Google Ads for attribution. If you already have conversion events set up in the Google & YouTube app, and have updated your tagging, this will happen automatically.

We are gradually releasing this feature out to customers in the coming months. If you have this feature enabled, you will see an exclamation mark next to the bell icon in your Google Ads account. Click the exclamation mark to see the notification.

Activate conversion events

If you’ve already set up the Google & YouTube app on Shopify , the integration with Data Manager will be activated automatically and no further action is required. Make sure you review the list of permissions and accept them or you won’t be able to complete your integration with Data Manager. You must confirm that you'll comply with our policies and that the Google Ads Data Processing Terms apply to your use of enhanced conversions. You can accept the compliance statements from the Settings page in your Google Ads account. After the integration has been activated, you’ll see a notification letting you know your conversion events are being automatically sent.

If you haven’t migrated to the Google & YouTube app for conversion measurement, you’ll need to set up your tagging and conversion events with the Google & YouTube app in Shopify to activate the Shopify integration with Data Manager. Learn how to Set up conversion tracking with the Google & YouTube app on Shopify .

To deactivate the Shopify integration:

You’ll need to manually edit your conversion measurement events in the Google & YouTube app settings, and choose "Don't measure in linked account" for the "Checkout completed" Shopify event. Note that this disables the purchase conversion measurement for both the tag and server-side integration and is not recommended.to delete your conversion action in the Google & Youtube app.

To unlink your Shopify store from Google Ads:

You need to access your Shopify account if you want to unlink Google Ads from your Shopify store , If you don't have access, you'll need to contact Shopify customer care.

Considerations

Currently, only the “Checkout complete” event is supported by the Shopify integration with Data Manager with support for other events to come later.
If you change the conversion action you’re sending events to from the Google & Youtube app in Shopify, you should expect a maximum 12-hour propagation delay for these changes to take effect.
To deactivate the Shopify integration with Data Manager integration, you’ll need to delete your conversion action in the Google & Youtube app. Once deleted, this will also turn off your Tagging setup for the conversion action.

Apply a use case later

In this type of setup, you complete each part of the connection at different times. This can be useful when you are ready to link a data source, but you are not ready to set up your use case–for example, you aren’t ready to create a customer list.

Consider the following scenario:

Step 1: Dana is an engineer who manages data for your company. Dana sets up the data source to be used for activation in Google Ads. The data source is ready to be associated with a use case.
Step 2: Mahan is a media specialist who needs to measure audience activation. Mahan creates a customer list and then associates it to the data source that Dana has previously set up, to use that data for Customer Match.

Step 1. Initiate the connection to the data source

Note:It’s recommended that you add an audience segment or conversion action to a connection that you created. You can either set up an audience segment or conversion action before you link a data source or you can create an audience segment or conversion action in the final step of setting up a data source.

Open Tools> Data manager. Select the connection you just made from “Connected products” and under “Usage”, click + Add audience segmentor + Add conversion action.

Set up a data source and create a connection to be associated with a use case later.

In Google Ads, click Tools > Data manager > + Connect Product .
Under Data source, search and select a data source from the list of products.
If prompted, select Direct connection.
Select your use case, read and accept the customer data policy, then click Continue. If you select Audiences, you are prompted to select the data type at this step.
Enter your data source location and credentials*, then click Next.
To map fields, select the data source fields from the dropdown lists that match the destination fields.
Optional: Apply transformations to your data.
Click Next.
Enter a name for this connection.
Optional: Edit connection details .
Click Finish.

Note: If you already completed the instructions for initiating the data source connection, including the optional step, you can skip the remaining instructions for completing the connection.

* Use the same credentials and location details for this data source as described in the first part of this article.

Step 2. Complete the connection by applying a use case

Open the destination you intend to use–for example, begin to create a new customer list or conversion action using the steps from the previous sections. Return to these steps before completing the data source step.
Under Data source, select Select an existing source.
Select the data source that was initiated in Step 1 from the list of data sources.
Continue to follow the remaining steps for your use case in the first part of this article. Note that you will skip further data source-related steps, such as entering credentials, because you completed these previously.

Note: With Data Manager, you can import customer match lists from Shopify to your Google Ads account. This connection doesn't support importing conversion data from Shopify to Google Ads.

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