Assets are content pieces that make up your ad and give people more reasons to choose your business. Assets include the headlines, descriptions, links to specific parts of your website, call buttons, location information, and more that make up the eventual ad format that is shown to potential customers.
To help you choose the best assets for your ads, the Asset coverage table helps find gaps in your assets and fix those gaps that would make the most impact on your account’s Ad Strength .
On this page
Benefits
The Asset coverage table:
- Provides actionable advice to help you Increase your Ad Strength
- Highlights areas of your ads that have the largest opportunity to reach customers
- Recommends assets to improve your Ad Strength
How it works
The more headlines and descriptions that you enter, the more opportunities Google Ads has to serve ads that match potential customers’ search queries, which can improve your ad performance.
In order to help you match those queries, the Asset coverage table shows suggestions to improve your assets. The table may also show recommendations to add assets that you aren’t currently using.
Example
If you’re running a campaign that currently has 2 descriptions, the Asset coverage table may suggest adding 2 more descriptions to achieve excellent Ad Strength.
Use the Asset coverage table
Follow the instructions below to review or edit the Asset coverage table and recommendations.
Navigate to the Asset coverage table
- Go to Assets
within the Campaignsmenu
.
- Select Assetsfrom the drop down menu.
- On the “Assets” page, select the Asset coveragetab.
View campaign-specific Ad Strength improvement details
- Go to Assets
within the Campaignsmenu
- Select Assetsfrom the drop down menu.
- On the “Assets” page, select the Asset coveragetab.
- In the “Ad Strength” column for an Asset group, select View recommendations.
- Note: You can apply recommended assets when the asset group does not have “Excellent” Ad Strength.
- Under “Improve your Performance Max asset groups”, you can review and apply recommendations to improve the Ad Strength of the selected asset group.
Understand the Asset coverage table columns
In the Asset coverage table, you can review the following details about your campaigns and asset groups:
- Asset Group Name
- Campaign Name
- Status (Policy)
- Ad Strength
- Headlines
- Descriptions
- Images
- Videos
- Sitelinks
- Logo
- Clicks
- Impr.
- CTR (Click through rate)
- Avg. CPC (Average cost per click)
- Cost
- <CTA> View Recommendations
Editable details on your table
To better review and segment your data, you can edit the following details from the Asset coverage table:
| Column | Details |
| Modifying Columns/Optional columns | Select the Columns icon |
| Data range | Change the dates to view metrics for a specific time period |
| Filter | Filter for a variety of columns |
| CTA | You will be provided CTAs with recommended assets to improve your Ad Strength. |
