About asset group URL options in Performance Max

With the asset group URL options in Performance Max campaigns ( Tracking template , Final URL suffix , and Custom parameters ), you can:

• Track performance directly at the asset group level.
• Gain deeper insights into how these asset groups contribute to achieving their campaign goals.
• Make targeted optimizations.

These settings allow you to precisely measure asset group performance, thereby extending the tracking capabilities already available at the campaign level in Performance Max. With these new features, you can better understand and improve the impact of your campaigns.

How to use asset group URL options in Performance Max campaigns

These settings can be found on the asset group level in your Performance Max campaign.

1. Go to Campaigns within the Campaignsmenu.
2. Go to your Performance Max campaign where you want to use these tracking settings.
3. Select to expand the "Campaigns" tab.
4. Select the Asset groupstab.
5. Select the  Edit assetslink on the relevant asset group.
6. Scroll to asset group URL options and enter desired Tracking template , Final URL suffix , and/or Custom parameters details.

Related links

• Build an asset group
• About asset reporting in Performance Max
• About text customization in Performance Max campaigns
• About image assets for Performance Max campaigns
• About text assets for Performance Max campaigns
• About video assets for Performance Max campaigns
• About URL exclusion in Performance Max
• Controlling text customization in Performance Max campaigns
• Create a Performance Max campaign
• About Final URL expansion in Performance Max
• How to use page feeds in Performance Max