The channel performance report now includes time series charts. These charts allow you to learn how your ad channels perform over time instead of just showing a snapshot of data. By tracking trends in impressions, clicks, and conversions, you can better understand how each channel contributes to your campaign goals.
Before you begin, learn more About the channel performance report for Performance Max .
On this page
- Benefits
- When to use time series charts
- Eligibility
- Get started
- Next steps
Benefits
- Track performance contributions:Use the "Contribution" chart to determine how each channel adds to your total campaign results over time.
- Compare multiple metrics:Select a single channel to learn more about how different metrics, like clicks and conversions, trend together.
- Analyze conversion health:Find out if a lack of conversions is a new development or a long-standing pattern for a specific channel.
When to use time series charts
Performance Max campaigns leverage Google’s AI solutions to bring the best performance across all available channels, using real-time auction dynamics. The channel mix will adjust dynamically depending on your assets, customer demand and the competitive landscape for your campaigns.
The time series charts are a great way of identifying changes in the channel mix during the serving of a campaign. For example, if you added a new video asset to the campaign or changed the campaign goals or bid strategy targets, you can use the time series chart to monitor the changes in the channel mix.
Eligibility
- Active Performance Max campaigns:These charts are available for advertisers using channel performance reporting within Performance Max.
- Account data:You must have active campaigns with enough history to generate a trend line.
- Defined goals:Ensure you have conversion tracking set up to determine how channels contribute to your sales and leads.
Get started
To view your time series charts, follow the steps below.
- Go to Insights and reports
within the Campaignsmenu
.
- From the “Channel performance” page, you can review your time series charts to:
- Understand how your campaign is performing based on your top-of-mind metrics.
- Determine if your campaigns are achieving your chosen goals.
- Find out how various channels are contributing to your Performance Max campaigns performance based on your campaign goals.
- Learn more about how your channels have changed over time.
- View and download more granular data (such as daily performance metrics) about your channel performance.
- (Optional) From the dropdown menu, you can adjust your charts metrics like “Cost” or “Interactions”, or you can segment your charts based on the presence of product data or video in your ads.
Next steps
- Monitor metric trends:Check your impressions, interactions, and conversion value regularly to evaluate how they evolve.
- Drill into channel data:Select specific channels to compare how different metrics impact each other.
