Consumer decisions happen fast, so it’s crucial to engage potential customers with targeted messages in the moments that matter most.
Set up your Search campaigns for success
Use this 3-point strategy to maximize clicks and conversions and boost your Search campaign performance.
Create one responsive search ad per ad group and achieve “Good” or “Excellent” Ad Strength
With one responsive search ad in each ad group, customers can view the most relevant message to them. Google will automatically test different combinations, learn which combinations perform best, and show the ad that’s predicted to generate the clicks or conversions you want.
Gain prominence by adding multiple asset types
By using several ad assets, your ad has more visibility, and your customers have more information about your business, products, or services, even before they click. Adding assets helps boost ad performance and quality.
Review ad performance and make improvements
Use the auction insights report to compare your performance with that of other advertisers participating in the same auctions. You can leverage this information to gauge your competition and identify opportunities for improvement across your ad’s quality, budgets, and bids to win more impressions.
