Edit bid adjustments for hotel campaigns or ad groups

Before you begin

You can only edit bid adjustments for locations at the campaign level. Devices and audience bid adjustments can be made at the campaign or ad group level. All other bid adjustments must be made only at the ad group level.

Before creating or editing bid adjustments, it's a good idea to learn how they interact and affect your bid. Learn more about bid adjustments for hotel campaigns

Note: If you're using Target ROAS for Hotel ads, the bid strategy will automatically adjust your bids based on signals that are bid adjustable, like location, time or day, or device. Thus, all bid adjustments are ignored except a -100% device bid adjustment. If bid adjustments need to be made for this bid strategy, it can only be made on the campaign level. Target ROAS cannot be adjusted on an ad group level.

Edit bid adjustments for locations

If you want to adjust your bid for locations, you must have first created a targeted location. You can do this by clicking Hotel campaignsin the navigation menu, then Locationsin the page menu, and clicking the pencil icon.

In your Google Ads account, click the Campaignsicon.
Click the Campaignsdrop down in the section menu.
Click Campaigns .
Click on the Workspace filterbar, and select Campaign type.
Select the checkbox next to the Hoteland click Apply.
Click the Audiences, keywords, and contentdrop down in the section menu.
Click Locations .
In the summary table, select the device or location adjustments you'd like to edit, then click Edit> Change bid adjustments. Enter the new bid adjustment, then click Apply.

Edit bid adjustments for commission, check-in day of week, check-in date, length of stay, traveler-set dates, or advanced booking window

For Commissions (per Stay), review Commission-based bid strategies in hotel ads to sunset to learn more about your next steps.

In your Google Ads account, click the Campaignsicon.
Click the Campaignsdrop down in the section menu.
Click on the relevant campaign.
Click Ad groups , then select the relevant ad group.
Click the Assets drop down in the section menu, then click Hotels.
Select the multiplier category you'd like to edit: commissions, check-in day of week, check-in date, length of stay, traveler-set dates, or advanced booking window.
To edit an existing multiplier, click the pencil iconin the "Bid Adj." column, enter the new value, and click Save.
To add a multiplier, click the plus button, enter your values, and click Save.

Edit bid adjustments for devices

In your Google Ads account, click the Campaignsicon.
Click the Insights and reportsdrop down in the section menu.
Click When and where ads showed .
Click Devicestab.
On the filter bar, select Campaignor Ad groupfrom the "Level" drop down.
Select a campaign or ad group.
In the "Bid adj." column, click the pencil icon.
Enter the new bid adjustment.
Click Save.

Edit bid adjustments for audiences

In your Google Ads account, click the Campaignsicon.
Click the Campaignsdrop down in the section menu.
Select a campaign or ad group.
From the left page menu, click the Audiences, keywords, and contentdrop down in the section menu.
Click Audiences .
On the "Audience segments" card, click Show table.
In the "Bid adj." column, click the pencil icon.
Enter the new bid adjustment.
Click Save.

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