Feeds in App campaigns allow you to utilize specific content from your app, such as products and offerings. This creates App ads with better customization and more precise targets for existing and potential app users.
Who do App campaign ad feeds work well for?
- Businesses with rich in-app content and information. This may be applicable for businesses in retail, local services, hotel, flight, and travel.
- Businesses with a catalogue of in-app content that's not already listed in the app store details page or app metadata.
Benefits
- Connect with people who show interest in your specific app content: Feeds in App campaigns help you find more users with a demonstrated interest in your specific in-app content. This is because you provide more detailed information to create dynamic ads that pull feed data into ad text.
- Advanced customization:Use specific creative assets for ads to users interested in different types of content within your app. Also, ads that appear on Google Search, may have a customized text line that matches the user query with the product category and applicable item in your feed.
- Richer ad experiences:You can feature relevant product imagery from your feed in app ads that serve on AdMob, YouTube, and elsewhere.
- Expand reach and increase conversions:App campaigns with feeds attached typically reach more users and generate more conversions thanks to the improved targeting and customized formats that feeds enable.
Types of feeds
There are two types of feeds that you can use with your App campaign.
- Google Merchant Center feeds:Used by retailers. This feed requires use of Google Merchant Center. Learn how to create a feed in Google Merchant Center , and about signing up for Merchant Center , if you haven't signed up yet.
- Business data feeds:Used commonly by businesses in the flight, local, travel, and hotel verticals, as well as those who need custom templates (App campaigns support business data feed templates for these verticals only in addition to the custom template. There are other templates to choose from during business data feed creation that aren't supported by App campaigns). Learn more About business data and data feeds and how to set up business data feeds for App campaigns .
Build a feed
There are best practices and data templates to set up high-quality business data feeds that are used specifically for App campaigns and not other campaigns. It's important to follow these best practices and requirements in order to effectively use ad feeds. Learn How to create and use feeds for App campaigns
Manage active sources and duplicates
To prevent data conflicts and product duplication, identify your active feed source. For example, determine if you use the Shopify App API or the Content API. Verify which feed contains the most recent update and correct product count.
- Remove inactive feeds: Use the "Actions" or "Settings" menu to manually delete older or inactive feeds.
- Resolve ID conflicts: If you use the Shopify App API for online offers, disable physical store marketing methods within those settings. This prevents ID conflicts with local inventory feeds.
- Limit providers: Use only one third-party feed provider for the same set of products.
Optimization best practices
- Improve visibility: Add specific attributes to product titles, such as brand, size, and compatibility. This is especially important for aftermarket parts.
- Policy compliance: To avoid "Misleading Ad Design" flags, keep overlaid text on images under 20% and ensure all buttons function correctly.
- Resolve image issues: If an image is disapproved as "unavailable," re-upload the file or submit a manual appeal in the Merchant Center "Diagnostics" section.
- Maintain competitive pricing: Use the "Price Competitiveness" report in Merchant Center to compare your prices against competitors.
Track feed performance
Tracking performance of your App campaign feeds can help you optimize your feeds and ultimately improve your ads and ad performance. You can view performance based on metrics such as impressions, clicks, in-app actions, and cost. Learn How to track App campaign feed performance
