Create sales for paid apps

The steps in this section are applicable only if you haven't enrolled for the one-time product program  and are using the in-app products. The behavior to set a sale price is different if you are using the one-time products. 

1. Open Play Console and go to the App pricing  page ( Monetize with Play> Products> App pricing).
2. Select the Salestab.
3. Click Create sale.
4. Enter a sale name, and set the sale duration. The sale name will only be seen within Play Console and won't be visible to users.
5. Select which countries or regions will be targeted within the sale. By default, all available locations will be selected and the sale will be offered globally. If needed, use the checkboxes to select specific countries and region where you want to offer the sale.
6. Click Edit sale price.
7. To offer your app for a discounted price: Enter your sale price (in the default currency). We'll use the price that you enter as the base for calculating market-specific prices.
   • Note:You can enter 0 if you want to temporarily offer your app as a $0 sale, which will automatically set all country/region prices to 0 as well. You can find more information about $0 sales below .
8. Click Save. Your sale will begin according to the start date that you entered during step 4.

The steps in this section are applicable only if you have enrolled for the one-time product program . The behavior to set a sale price is different if you are using the in-app products. 

1. Open Play Console and go to the App pricing  page ( Monetize with Play> Products> App pricing).
2. Select the Salestab.
3. Click Create sale.
4. Follow the on-screen instructions to name your sale, set up the start and end date. The sale name will only be seen within Play Console and won't be visible to users.
5. In the Availability and pricingsection, select which countries or regions that will be targeted for the sale. By default, the sale will be available in all the locations. If you want to make the sale unavailable in a location:
   • Click Set availabilityand then click Set to unavailable.
   • Select the checkbox for the specific countries or regions where you want to make the sale unavailable.
   • Click Set to unavailable.
6. Click Set pricingand then select the checkbox for the the specific countries or regions for which you want to set the price.
7. Click Continue. This opens the dialog box for entering the price.
8. Enter your sale price (in the default currency). Play uses the price that you enter as the base for calculating market-specific prices. The applicable discount is automatically calculated after comparing the sale price with your app price.
   • Note:You can enter 0 if you want to temporarily offer your app as a $0 sale, which will automatically set all country/region prices to 0 as well. You can find more information about $0 sales below .
9. Click Save. This displays the Create saledialog.
10. Click Create. Your sale will begin according to the start date that you entered during step 4.

While you can specify prices for each region, you can also select multiple (or all) regions, provide a single price in a currency of your choosing and Play will do a one-off currency conversion to all the selected regions. You can update prices when desired. Currency conversion rules follow the same logic as today and you can see more details on that here . Find more details on price charming and its implications on your prices here .

• Currently, sales can be created only for paid apps (not subscriptions or in-app products).
• Your app's sales price must represent at least a 30% discount on the full price (in every impacted country). With the exception of a $0 sale, all sale prices must adhere to the accepted price ranges .
• To create or edit a sale, your app must be published.

Important for $0 sales : A $0 sale is temporary and is not the same as permanently offering your app for free. Creating a $0 sale does not impact your ability to charge for the app in the future. If you create a $0 sale, your app won't be featured on any paid Top Charts during the time the sale is live.

$0 sales don't count as purchases. As a result, the number of buyers in your reports may drop during a sale. The following reports will be impacted:

• Finance Overview page : Buyers table will drop to 0.
• Finance Buyers report : You'll see a shift in all buyers, repeat buyers, and returning buyers.
• User Acquisition report : You'll see a shift in Buyers and Repeat Buyers.

• For each app, there must be 30 days between the end date of one sale and the start date of another sale. You can change the base price of an app at any time.
• Sales can be live from one day (minimum length) up to eight days (maximum length).

1. Open Play Console and go to the App pricing  page ( Monetize with Play> Products> App pricing).
2. Select the Salestab.
3. Next to the sale you want to update, select Edit sale .
   • Update the sale name : You can update the sale name at any time. Remember that the sale name will only be seen within Play Console and won't be visible to users.
   • Update the start date or price : You can update the start date or price on any upcoming sales. If a sale has already begun, the start date and price can no longer be changed.
   • End or resume a sale : In the top right corner of a live sale, select Stop or Resume .

1. Open Play Console and go to the App pricing  page ( Monetize with Play> Products> App pricing).
2. Select the Salestab. If any past sales exist for your app, they'll be listed here.