March 12, 2026
Starting March 31, 2026, the physical goods subscriptions policy will be updated to formally include alcohol (for example, Wine Clubs) for eligible merchants in the United States.
Requirements for alcohol subscriptions:
- Offers must comply with all standard Alcoholic beverages policies .
- To ensure compliant serving, you must use the Google product category “Alcoholic Beverages” (ID 99676).
- Like other subscription products, you must update your product feed with the subscription cost
[subscription_cost]attribute.
Be aware that our systems can only support one subscription price per landing page and subscription cost should be a total, non-discounted periodic payment. We also encourage you to review your checkout process to ensure all mandatory fees are clearly disclosed to customers.
