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This help center shows articles applicable to Merchant Center Next. Learn more about the upgrade  and get answers to frequently asked questions .

Understand your performance

This illustration shows different factors that help you understand your performance for Merchant Center.

In Merchant Center, understand the performance of your product, store, and more:

  • View key metrics on how your products, brands, and more are trending over time.
  • Monitor the performance of your store's Business Profile on Google Search & Maps by tracking various metrics over a given time period.
  • Learn about the most popular products and brands on Google and the current availability for your products.
To initiate a new request for business data that is not already available via the Merchant Center or Content API, please contact us via the Business User Data Access Request form .

Note: To be able to access all performance reports, make sure you have the "Performance and insights" role assigned in Merchant Center.

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