Building reports in Search Ads 360

To build reports in Search Ads 360, you can use the following tools:

• Dashboards: Create multiple charts in a single view dashboard to visualize Search Ads 360 data.
• Report Editor: Create in-depth reports to visualize Search Ads 360 data.
• Data Studio (formerly Looker Studio): Create Data Studio reports to visualize data across agencies and products. Note that Data Studio is a separate tool that can connect to data from Search Ads 360.

As you navigate Search Ads 360, the following are some familiar workflows designed to help you create and customize reports for summarizing your data in a detailed way.

Set up reports

Dashboards

Create a new dashboard or edit the starter dashboard

Report Editor

Edit pre-defined reports

Create a new report

Data Studio

Connect to Search Ads 360

Create a new Data Studio report

Customize metrics and dimensions

Report Editor and dashboards

When you create custom columns or dimensions in Search Ads 360, you can use them in both Report Editor and dashboards.

Create a custom formula column

Create a custom conversion column

Create a custom dimension

Data Studio

Understand calculated fields

Edit and configure blended data

Use custom conversion columns to access Search Ads 360 data from Data Studio

Brand and style reports

Dashboards

Create and edit dashboards

Data Studio

Use themes to style Data Studio reports

Add text, images, lines, and shapes to your reports

Schedule and share reports

Dashboards

Download or share dashboards

Report Editor

Schedule report emails

Data Studio

Invite others to your Data Studio report

Schedule report delivery for your Data Studio report

Download a Data Studio report