A search campaign(called "ad campaign" in Microsoft Advertising) shows text ads on search results pages when a customer searches on Bing or other sites . Ads are matched to search results pages based on the terms or phrases someone searches.
You need to create at least one ad group in a search campaign. For best results, create an ad group for each product or service you're advertising.
This article explains how to create a search campaign with ad groups.
Before you begin
Understand Microsoft Advertising campaign settings so you know how to set up your campaign to help meet your business goals.
Instructions
- Sign in to your Search Ads 360 account.
- From the page menu on the left, click Campaigns.
- Click the plus button
.
- Select a Microsoft Advertising account.
- Select the Searchcampaign type, and then click Continue.
- Select campaign settings. Learn about campaign settings .
- Click Save and continue.
Search Ads 360 saves the campaign and shows ad group settings. In the background, Search Ads 360 posts your new campaign to Microsoft Advertising. - Select ad group settings. Learn about ad group settings.
- Optionally enter keywords to match the terms or phrases someone searches.
You can add more keywords and ad groups later. - Click Save and continue.
Search Ads 360 saves the ad group and keywords. In the background, Search Ads 360 posts the ad group and keywords to Microsoft Advertising. - Click Continue to campaign.
Search Ads 360 displays the ad groups page for your new campaign. Be sure to create at least one ad in each ad group.
