Release notes for Google Tag Manager
June 3, 2026
Google tag gateway for advertisers using Amazon CloudFront is now available
This release introduces a new option to configure Google tag gateway for advertisers using Amazon CloudFront as your content delivery network (CDN) via Tag Assistant. This setup is facilitated by a guided workflow in Tag Assistant, which helps you navigate the external Amazon Web Services (AWS) console to perform the necessary configurations. Learn more about how to Set up Google tag gateway for advertisers on Amazon CloudFront via Tag Assistant.
June 1, 2026
Google tag…
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Announcements
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Release notes
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Updates to Google tag and Google Tag Manager
May 20, 2026
We’ll soon introduce a series of updates to the Google tag and Google Tag Manager. These changes are designed to streamline your measurement setup, improve performance and management, and provide a more unified experience across Google’s tagging products. On this page Simplified user interface Google tag and Google Tag Manager unification Visual tagging Simplified user interface Google Tag Manager’s Overview page will now provide a more streamlined interface for the container and product. This redesign helps both new and experienced advertisers navigate their tagging setup more efficiently. Th…Read more -
Announcement: Google tag and Tag Manager
The Google Tag Manager team is excited to announce that you will be able to deploy a Google tag within Tag Manager starting in early September. The Google tag will replace the Google Analytics: GA4 Configuration tag and comes with the following benefits: Enhanced integration with other Google products: The Google tag will load with the ability to send data to multiple Google product destinations. For example, Google Ads users will be able to configure their Google tag to send conversions via Tag Manager. Settings variables: The Google tag and GA4 Event tags will allow you to reuse parameters a…Read more -
Tag Manager for mobile apps – what's new
Implementation of Tag Manager for mobile apps works in tandem with the Firebase SDK. Google Tag Manager uses Google Analytics for Firebase’s events, params, and user properties as its input. Visit the Tag Manager developer documentation to learn how to get started with Android and iOS. Feature updates Container type: When you create a new mobile app container in Tag Manager, you will be asked to select a container type. For the most future-compatible setup for your mobile apps, choose the standard “iOS” or “Android” container types (which work with Firebase), not the “Legacy” types. App config…Read more -
Updates to consent mode for traffic in European Economic Area (EEA)
This article is for customers who use Google's online and offline solutions and receive data from end users in the European Economic Area (EEA). Google Ads Tutorials: Maintain tag-based remarketing by capturing consent For subtitles in your language, turn on YouTube captions. Select the Settings icon found in the video player, then select Subtitles/CC and choose your language. As a part of Google’s ongoing commitment to a privacy-centric digital advertising ecosystem, we are strengthening the enforcement of our EU user consent policy (EU UCP). Advertisers must adhere to the EU UCP to use ad pe…Read more
