Find & manage Search Services History

When your Search Services History setting is on, your activity from Google Search, Maps, Shopping, Flights, Hotels, Translate, and News is saved to your Google Account.

For example, your history can include things like:

• Your search queries, like the things or products you ask about.
• Results you view on Google Search.
• Generative AI responses in AI Mode or Ask Maps.
• Recordings and transcripts from Search Live and voice searches.
• Images you upload in Google Lens, AI Mode, or Google’s Try-on tool .
• Info from sites you visit with Search services, including those you browse with AI Mode in Chrome or your iPhone’s Google Search app.
• The places you view in Google Maps.
• Travel you book with Flights and Hotels.
• Audio recordings from Translate language learning practice.
• Articles you read in Google News.
• Ads you click on.
• Data from apps you connect to Search services.
• Info associated with your activity, like your language, referrer, whether you use a browser or an app, the type of device you use, or info about your location from your device’s general area and IP address. To learn more about location data, go to g.co/privacypolicy/location .

Sometimes, your history can include data you might not expect. For example, if you share a device or sign in with more than one Google Account in your browser, your history may include activity from the other person’s use of your device or from your other account. And if you use your device without an internet connection, Search Services History can save data about your offline activity once you return online. Certain activities may not be saved to your history.

Activity can come from different types of inputs, like text you enter, an image you attach, or audio and the related transcript when you speak into a microphone. It also includes files and images you upload and ask questions about, as well as things you browse or click on.

Activity can also come from apps covered by these services, like the Google Search App and Google Maps, on Android, iOS or Windows, where applicable.

You can use your Save Media subsetting in Search Services History to control whether media like your images, files, audio and video from your interactions is saved with your history. Learn how to manage your saved media in Search Services History .

Google saves media from your Search services interactions if:

• Search Services History is on
• The box next to "Save media" is checked

Google uses your saved Search Services History to tailor your experience on Google services.

For example, your saved history helps you revisit previous searches. When you start to enter a query, Autocomplete can suggest past searches. You can also resume a prior conversation with AI Mode, view your Google Lens history, or look back at cited sources in Search Live transcripts.

To choose whether Search services or other Google services can provide you with personalized recommendations based on your Search Services History and other Google account data, go to goo.gle/personalization-settings . Learn more about Personalized Recommendations in Search services .

To choose whether the ads you see can be based on your activity on sites and apps, turn Personalized ads on or off at g.co/myadcenter .

Google uses your history, as described in the Google Privacy Policy , to provide, develop, and improve its services (such as training generative AI models), and to protect Google, its users, and the public with the help of human reviewers.

For example, your history can be used to:

• Maintain and improve Google services, such as debugging the service, troubleshooting issues, and improving quality which includes training generative AI models.
• Improve the safety and reliability of Google services to detect, prevent, and respond to fraud or abuse.
• Develop new Google services, products and features.
• Measure performance, such as understanding how services are used and the performance of ad campaigns.
• Meet any applicable law, regulation, legal process, or enforceable governmental request.

Tip:If you got your Google Account through your educational institution, Google does not use your Search Services History data to train generative AI models.

Google may use Search Services History to develop and improve AI models. As part of this process, Search Services History, like your search queries and AI responses, may be reviewed by human reviewers. This includes trained reviewers from our service providers. For example, reviewers determine whether Google’s responses were low-quality, inaccurate, or harmful, and suggest better responses. Google uses this feedback to help our models respond better in the future. History is also reviewed to help keep Google services safe and secure for everyone. For example, human review helps Google identify violations of the Google Terms of Service , which include the Generative AI Prohibited Use Policy .

Data used to train our AI models is disconnected from your Google Account and retained for up to 4 years.

We take your privacy seriously and take steps to protect it when using your Search Services History data to train our AI models. For example, data is disconnected from your Google Account before it is used to train our AI models or reviewed by our trained service providers. We will seek your permission before sharing your media with these providers for human review as part of the model improvement process. We use filters designed to automatically remove a broad range of identifying info or sensitive personal information. We are constantly working to improve our filtering and safety systems to better protect your privacy. When Search Services History is off, your future activity won't be used to train Google’s generative AI models, unless you provide feedback.

Tip:If you got your Google Account through your educational institution, Google does not use your Search Services History data to train generative AI models.

When this setting is off:

• New activity from Search services won’t be:
  • Saved to your Search Services History in your Google Account.
  • Used to train generative AI models, unless you provide feedback.
• Activity from your future interactions with Search services is used to respond to you. For example, Google may temporarily use data like your recent searches to make sure you get relevant results.
• Google will also still collect and use data that is not associated with your account, including to keep our services working smoothly and safely and to support business operations.
• Some features that rely on past activity may be less tailored or unavailable.
• Past history you don’t delete can be used even when you change this setting. Past history is deleted based on your auto-delete option, which you can change at any time.

This setting doesn’t affect data you post or share publicly or activity data from other settings or features you have enabled. For example, it doesn’t affect:

• Reviews, star ratings, and photos you include with your reviews
• Survey responses
• Items you save, like saved places or images
• Topics you follow like sports and news
• Data from other settings or features, like:
  • Timeline
  • YouTube History
  • Gemini Apps Activity
  • Web & App Activity