We know we should be focusing on the product, but what is going on in the video Madonna made for her new MDNA SKIN line, available only in Japan? Is it intentionally, ironically styled after an SNL video skit, itself styled after an Obsession ad from the 80s? Is it supposed to be a mash-up of Truth or Dare and Brad Pitt’s obfuscations for Chanel ? Does she know she’s inviting the great meme machine, also known as the Internet, to take her on? Is that what her wink at the end acknowledges? Are we over-analyzing? Ack! Well, her skin does look pretty good, however it was achieved.