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Summer and country music make an awesome pair! We get to see another such awesome pair this year, Bud Light, one of the most popular beer brands in the United States, teaming up with Billboard, a top music publication, for an exciting collaboration.
This collaboration isn’t just about throwing another concert.Bud Lightand Billboard are creating a multi-faceted experience to bring fans closer to their favorite music.
They’re connecting with new artists, sharing exclusive content, and hosting amazing experiences at big country music festivals all over.
Get set for cool stuff like artist interviews, behind-the-scenes peeks, and interactive fun, being right in the middle of the action!
So, grab your cowboy gear, dust off those boots, and get ready for a summer full of music magic thanks to Bud Light and Billboard.
Feature
Details
Focus
Country Music Summer Celebration (2024)
Partnership
Bud Light & Billboard
Goals
– Celebrate Country Music – Connect Bud Light with Country Music Fans – Expand Billboard’s Reach in Country Music Industry – Foster New Country Music Talent
Events
Bud Light Backyard (intimate festival experiences)
Content
– Social & Digital Content – Long-Form Content Series – Artist Profiles (focus on rising stars)
Kickoff Event
Billboard Presents Bud Light Backyard at CMA Fest (Nashville, June 7th-8th)
Focus on Rising Stars
– Showcase & Promote Up-and-Coming Artists
Key Information on Bud Light and Billboard partnership
A Summer of Country Music: The Bud Light and Billboard Partnership
On 2nd May, Billboard and Bud Light announced the new partnership!
Billboard & Bud Light Launch Partnership, Announce Billboard Presents Bud Light Backyard Eventhttps://t.co/ipQA0nQyXn
Bud Light and Billboard’s summer team-up isn’t just a catchy phrase; it’s a big celebration of country music. Thiscollaborationis a smart move for both parties.
For Bud Light, teaming up with country music is a great chance to connect with a huge and loyal fanbase.
Country music fans are super dedicated, and by partnering with thegenre, Bud Light can reach out to these passionate consumers. This helps them become known as the top choice for outdoor fun and good times.
Conversely, Billboard gets a big boost in reaching country music fans. By working with Bud Light, they can expand their influence and connect with fans in new and exciting ways.
Hosting events and making special content lets Billboard show why they’re the go-to source for country music news.
The partnership kicks off with theBud Light Backyard eventhappening onJune 7th and 8th, 2024,atTin Roof Nashvilleduring CMA Fest.
This two-day event is your chance to experience live music, cold Bud Lights, and a relaxed atmosphere – all in the heart ofNashville’s musicscene.
Bud Light & Billboard team up for summer of country music, concerts & rising stars!
Introducing the Next Generation of Country (Spotlight on Rising Stars)
This initiative aims to be a launchpad for the next generation ofcountry music. Bud Light and Billboard will actively seek out talented artists on the rise, offering them opportunities to perform at Bud Light Backyard events and potentially participate in exclusive content creation.
This exposure will allow rising stars to gain valuable experience, connect with fans, and build a loyal following.
Several up-and-comingartistsare already reaping the benefits of this partnership. Take a look at a few of the exciting names you might encounter at a Bud Light Backyard event:
Get ready to discover your next favorite country music act! The Bud Light Backyard event boasts a stellar lineup featuring a mix of rising stars and established acts:
Day 1 (June 7th):
Dalton Dover – Fresh off his recent project “Take Me Home: Covers,” Dover is ready to showcase his musical talent.
Corey Kent – Remember his top 3 Country Airplay hit “Wild as Her” from 2023? Prepare to experience his electrifying live performance.
Alana Springsteen – Get ready to hear tracks from her debut album “Twenty Something” and witness the rising star’s captivating stage presence.
Day 2 (June 8th):
LOCASH – Known for its Billboard Country Airplay hits string, LOCASH promises a high-energy performance.
George Birge—Fresh off his top-two Country Airplay hit, “Mind on You,” Birge is ready to enthrall the audience with his unique style.
Dasha – Get ready to move! Dasha, whose hit “Austin” sparked a dance craze, will keep the party going.
The partnership extends beyond the Bud Light Backyard event. Fans can expect a slate of exclusive content across Bud Light and Billboard’s platforms.
This includes social and digital content and a long-form content series focusing on the careers of rising stars George Birge, Alana Springsteen, Dalton Dover and many others as already mentioned.
But it’s not just about following trends. They genuinely want to give fans an amazing experience. They plan to work with new artists, allowing them to shine and connect with more fans.
This focus on upcoming talent shows they care about country music’s future, ensuring it stays lively and exciting.
Many wondered if it’s a one-time thing, but it’s more than that! Perhaps, a strategic move that could change both the beer industry and the country music scene.
With their combined efforts and focus on fans, this partnership is a win-win for everyone, especially fans looking forward to a summer filled with great music, coldbeers, and rising stars.
Conclusion
Bud Light and Billboard’s partnership celebrates country music, offering fans a unique and immersive experience.
This collaboration goes beyond concerts, featuring exclusive content and opportunities to connect with new artists.
Bud Light’s strategic move is to tap into the dedicated country music fanbase and become synonymous with outdoor fun and good times.
Billboard benefits by expanding its reach among country music fans and showcasing why it’s a top music news source.
The Bud Light Backyard event during CMA Fest in Nashville is a highlight, bringing together live music and a relaxed atmosphere.
The partnership spotlighted rising stars, giving them valuable exposure and opportunities to engage with fans.
Fans can expect exclusive content across digital platforms, highlighting the careers of rising stars like George Birge, Alana Springsteen, and Dalton Dover.
This collaboration is not just about following trends; it’s about creating meaningful experiences for fans and supporting the future of country music.
Bud Light and Billboard’s partnership promises a summer filled with great music, exciting events, and the discovery of talented rising stars.
Last Updated: May 8, 2024
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