Kardashian-Jenner’s Top Brands and Ventures

Where Fame Meets Entrepreneurial Excellence

The Kardashian-Jenner family is a powerhouse in entertainment, fashion, and business. They skyrocketed to fame in the early 2000s through their hit reality TV series, which chronicled their lives, relationships, and business endeavors.

This iconic crew knows how to brand themselves; they mix their star power with a savvy entrepreneurial spirit to change the game in modern business. With an exciting range of successful ventures, they connect with and inspire millions.

Kylie Cosmetics

King Kylie kicked off her beauty business in 2015 with a lineup of instantly popular Lip Kits. The liquid lipstick and liner combos quickly paved the way for eyeshadow palettes, brow products, and more.

In 2019, Forbes recognized Kylie as the world’s youngest self-made billionaire at just 21, largely attributing her wealth to her cosmetics company. As of 2024, Kylie Cosmetics is estimated to be worth around $1 billion and has grown into the largest beauty retailer in the U.S.

Kylie Skin

In 2019, Kylie elevated her beauty empire by launching Kylie Skin. The line includes a variety of skincare and body care products, from detox masks to body scrubs, and it continues to expand.

The latest must-have? Lip oils, which are perfect for any season and a beauty bag essential all year long. With Kylie Skin, she’s made skincare just as iconic as her makeup line, setting trends that beauty enthusiasts can’t get enough of.

Kylie Swim

Despite generating buzz upon its September 2021 launch, the brand quickly came under fire after customers began calling out the swimwear’s poor quality on social media. Videos posted to TikTok showed the pieces were see-through and often ill-fitting.

Kylie released this line in September 2021. The brand is no longer available to shop via Kylie’s website, and its Instagram page has been inactive since June 2022.

Kylie Baby

With the number of Kar-Jenner kids, it was only a matter of time before someone started a baby brand. The founder of Kylie Cosmetics launched Kylie Baby in 2021, right before the birth of her second child.

Kylie described Kylie Baby as “completely vegan and hypoallergenic.” She also informed her Instagram followers that all products are tested and approved by her daughter, Stormi Webster.

Glow Beverages

Kylie Jenner became an equity partner with GLOW Beverages in October 2022. Together, they launched a line of wellness drinks formulated with vitamins and antioxidants aimed at hydration and overall wellness.

The beverages are marketed to promote radiant skin, energy, and general health, aligning perfectly with Kylie’s personal brand of beauty and wellness. This new venture highlights her continued expansion beyond cosmetics, delving further into the lifestyle and wellness sectors.

Khy

Kylie Jenner is always up to something. In late 2023, she ventured into the fashion world by launching her new brand, Khy, on Instagram.

She describes the brand as being inspired by her personal wardrobe and focuses on affordable prices under $200. The fast-fashion line’s first drop featured trench coats, dresses, and leather-look garments.

POOSH

After Kim called her out for not having her own business in a 2019 episode of KUWTK, Kourtney launched her wellness website, POOSH. The site aims to cover everything related to fashion, lifestyle, beauty, wellness, food, and home.

The business is named after her daughter, Penelope. POOSH primarily generates revenue through its online marketplace and collaborations, attracting a loyal customer base and a strong following thanks to Kourtney’s influence.

Lemme

Lemme is Kourtney’s vitamin and supplement line that launched in September 2022. The eldest Kardashian shared that she spent five years researching nutrition before starting her supplements brand.

Kourtney’s approach to Lemme focuses on clean ingredients, steering clear of artificial colors, flavors, and corn syrup. The name “Lemme” comes from a phrase Kourtney often uses.

Good American

In 2016, Khloé partnered with Emma Grede, who has become a key player in the family’s business empire, to launch her own denim brand, Good American. The company focuses on body inclusivity and offers a wide range of sizes.

Since then, Good American has expanded into activewear, stylish compression-fabric dresses, swimwear, and shoes. The brand is now one of the leading denim names and is available through many well-known retailers.

SKIMS

Owing to her affinity for innerwear, Kim launched her own brand, SKIMS (originally called Kimono Intimates), in September 2019. SKIMS offers products in a wide range of sizes, from XXS to 4XL, making it pretty inclusive.

Currently, SKIMS is one of the top shapewear brands in the world. In 2024, it made the Lyst Index’s ranking of the world’s hottest brands and has featured campaigns with stars like Sabrina Carpenter, Lana Del Rey, Ice Spice, and more.

SKKN

After KKW Beauty closed, it was only a matter of time before Kim launched another beauty brand: SKKN by Kim in 2021. The brand’s first drop included nine products, such as a toner, cleanser, and exfoliator.

She has since expanded her beauty lineup with SKKN by Kim Makeup, offering must-have products like lip liners, lipsticks, and an eyeshadow palette. This relaunch showcases Kardashian’s dedication to enhancing quality and the user experience.

SKKY Partners

One of Kim’s lesser-known ventures is private equity firm SKKY Partners, which she started with partner Jay Sammons in 2022. Kardashian and Sammons both serve as co-founders.

SKKY Partners focuses on investing in consumer and media businesses, and sectors in luxury, digital commerce, and hospitality. Its mission is to identify and support culturally relevant companies that form deep emotional connections with consumers.

Safely

Safely, Kris’s new plant-powered cleaning brand, is a fresh addition to the Kardashian-Jenner lifestyle empire. It focuses on home care and cleaning products made with plant-based ingredients.

The product range includes various cleaners, laundry detergents, and hand sanitizers. Safely has partnered with Walmart, making it more accessible for consumers.

Join Kris Jenner as she shares her Insider Tips and Tricks for mastering the art of shopping at Costco like a seasoned pro!

Kardashian Kloset

In 2019, Kris Jenner introduced us to Kardashian Kloset via Instagram. The Kardashian-Jenner sisters, Kim, Kourtney, Khloé, Kylie, and Kendall, co-founded the brand.

The project is essentially an online platform where fans can shop directly from the Kar-Jenner family’s wardrobe. In addition to the online platform, Kardashian Kloset debuted its first physical boutique in Las Vegas at Resorts World on June 24, 2021.

Discover how Kim Kardashian’s SKIMS is redefining men’s fashion with its stylish, comfortable, and inclusive apparel.