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The 2024CMA Awards nomineeslist has raised eyebrows, especially with the absence of Beyoncé, who was eligible for several categories with her country albumCowboy Carter.
However, the snub didn’t surprise one person in particular—her father, Mathew Knowles. According to Knowles,racemay have played a significant part in why his superstar daughter was left out of the nominations.
In his view, the CMA voting process still reflects racial divides, echoing a long-standing issue in the country music industry.
Keep reading for more details!
A History of Exclusion in Country Music
Mathew Knowles, who managed Beyoncé’s career during her Destiny’s Child days and her early solo ventures, voiced his concerns in an interview with TMZ.
He believes that her exclusion from the 2024 CMA Awards stems from a deep-rooted history of racism in country music.
“It still comes down to white and Black,” he said, adding that the voting results show how “there’s more white people in America, and unfortunately, they don’t vote based on ability and achievements.”
According to Knowles, the CMA snub is a reflection of this racial divide within the industry and among voters.
This isn’t the first time the country music world has been criticized for a lack of diversity. Historically, the genre has struggled with inclusivity, especially when it comes toBlack artists.
While Beyoncé’s music transcends genre boundaries, it seems the country music industry hasn’t fully embraced her presence, even though her albumCowboy Carterwas a commercial success and garnered rave reviews.
A Snub with Bigger Implications
In March 2024, Beyoncé droppedCowboy Carter, an album that took her fans by surprise. The project included the chart-topping single “Texas Hold ‘Em,” which made waves in both the pop and country charts.
The album’s impact was undeniable, and Beyoncé was eligible for several CMA categories, including Album of the Year, Musical Event of the Year, and Single of the Year. Despite that, her name was glaringly absent from the final nominees list.
Knowles pointed out that this snub wasn’t entirely shocking, especially given the current state of American culture. For him, it serves as a painful reminder that racial biases still influence the music industry, particularly in country music.
Flashback to the 2016 CMA Performance
To fully understand why Mathew Knowles and Beyoncé’s fans aren’t surprised by this latest snub, you have to rewind to 2016.
That year, Beyoncé took the stage at the CMA Awards for a highly publicized performance with The Chicks (formerly The Dixie Chicks).
The collaboration was a bold move—bringing a mainstream pop star into a traditionally conservative country music space—but the reaction was mixed.
While some fans celebrated the genre-crossing performance, others weren’t as welcoming.
When Beyoncé later announcedCowboy Carter, she alluded to her complicated history with the country music world, stating that she didn’t feel fully welcomed.
It’s likely she was referencing that controversial 2016 performance.
In his interview, Knowles confirmed that Beyoncé had “a bad experience” at the CMAs that year, and even went so far as to say that the organization never issued her an apology for the backlash she received.
The Cultural Significance of Beyoncé’s Album
Beyond the personal snub, Beyoncé’sCowboy Carterheld cultural significance. The album blended traditional country elements with her signature R&B style, showcasing her ability to move between genres effortlessly.
One standout track, “Texas Hold ‘Em,” prominently featured the banjo—an instrument with African origins, as Knowles pointed out.
The banjo’s history traces back to African music traditions before it became a staple of American country and folk genres.
For Beyoncé to use it so prominently in her music was both a nod to that history and a reminder that Black artists have long contributed to country music, even if their role has often been minimized or ignored.
The banjo line on “Texas Hold ‘Em” was played by none other than Rhiannon Giddens, a country and Americana artist who has been vocal about reclaiming the Black roots of country music.
This collaboration added yet another layer of depth and authenticity to Beyoncé’s foray into the genre.
Yet, despite all these elements, her efforts were overlooked by CMA voters.
Mathew Knowles’ Legacy in the Music Industry
Mathew Knowles’ Accomplishments
Details
Relationship to Beyoncé
Father and former manager during her Destiny’s Child and early solo career.
Founder of Music World Entertainment
A label that has worked with a variety of genres, including gospel, pop, hip-hop, R&B, and children’s music.
Connection to Country Music
In 2016, his label acquired Compadre, a country music catalog.
Compadre Catalog Artists
Includes iconic country music figures like Johnny Cash, Billy Joe Shaver, and James McMurtry.
Influence in Multiple Genres
Knowles has a significant background in different musical genres, adding weight to his critique of the CMA’s handling of Beyoncé’s country album.
About Matthew Knowles
What’s Next for Beyoncé and the CMAs?
As the 2024 CMA Awards air on November 20, fans and industry insiders will no doubt keep Beyoncé’s snub in mind.
While her exclusion is disappointing, it raises important questions about inclusivity in country music.
Will the genre ever fully embrace artists who don’t fit the traditional mold?
And will Beyoncé’s experience encourage more Black artists to step into country music, or will it serve as a warning of the challenges they might face?
Only time will tell if the CMAs and country music as a whole will confront these issues head-on or continue to let them linger.
For now, though, Mathew Knowles’ words highlight a reality that can’t be ignored: race continues to play a role in who gets celebrated and who gets overlooked in themusic industry.
Conclusion
Mathew Knowles believes race played a significant role in Beyoncé’s exclusion from the 2024 CMA Awards nominations.
Beyoncé’s country albumCowboy Carterwas eligible for multiple categories but was snubbed despite its success and cultural impact.
Knowles points to the long history of racial divides in country music as a contributing factor to her exclusion.
Beyoncé’s previous experience at the 2016 CMA Awards, where she faced a mixed reception, adds context to her current snub.
The album’s use of the banjo, an instrument with African origins, highlights the contribution of Black artists to country music.
Knowles’ own involvement in country music, through his acquisition of Compadre, strengthens his critique of the CMA’s exclusion of Beyoncé.
The CMA snub raises broader questions about racial inclusivity in country music, a genre historically dominated by white artists.
Last Updated: September 23, 2024
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