Scorecard in Adsense Dashboard Lets You Understand and Improve Your Site Performance

Google has announced in a post on Google’s Inside AdSense blog , the introduction of a new benchmarking feature called “ scorecard ” which can be found on the “ Home ” tab of Adsense accounts. According to Google, it will provide Adsense publishers with a summary of how well their content , ad settings and pages are performing, compared to those of other AdSense publishers.

The scorecard is organized into three categories: revenue optimization , site health and Google+ , each of which can be scored on a scale of one to five blue dots. A lower score in a category means that you have potential areas for improvement.

Below is a what Adsense scorecard looks like:

The scorecard categories are made up of one or more items . For example, if you expand the “Site Health” category, you’ll see that it contains the “ Page speed performance ” item. Each item might be flagged by a green , a red or yellow exclamation mark . Green check-mark indicates excellent ; yellow exclamation mark indicates “ improvements suggested ” while red exclamation marks indicates that the flagged item needs improvement .

Google encourages Adsense publishers to address any item that they see with a red or yellow exclamation mark, as fixing them may help to increase traffic and/or revenue. For help with fixing an item, publishers are expected to expand the item by clicking its right arrow which will open up the item description and a link to either fix the issue or learn more about it.

As Google notes, the company won’t take any action and punish a site that has a low score in any of these three areas and scores will be computed daily, though it might be several days before the effect of a change made by a publisher will reflect in the publisher’s score.

Have you checked your scorecard? What’s your performance like?