When I began to prepare a story for today’s lesson last night,I asked my wife, “How were my previous stories ?” She was reading the newspaper at that time,and said, “Hmm your stories don’t stay with me. Your messages don’t catch me. This column shows the reason why your stories don’t move me.”
I read the article. It said that six important points make good messages, The six points were
2. Unexpected 3. Concrete ( Not Abstract) 4. Credible 5. Emotional 6. Story
The six initials make the word success, so it’s called the SUCCESs law. This is from the US best seller book called “Made to stick” The columnist also said ” I can easily come up with the people who make perfectly opposite messages; I hesitate to say who . “
I can easily guess who. They must be a certain Japanese politicians. My wife also said that my stories don’t have any important points.