lvis Presley had enjoyed one of the most spectacular chart careers of any artist in the history of rock 'n' roll, but by the 1970s his popularity had faded. Still there were reminders of his charisma and talent, and one such reminder gave him the final Billboard Top 10 hit of his career.
To capitalize on the song's success, "Burning Love" was quickly packaged with several of Elvis's hits from movies like Spinout, Fun In Acapulco, Double Trouble, Blue Hawaii, and Girls! Girls! Girls!. The song was also included in his television special, Elvis: Aloha From Hawaii, where it found a home beside covers of "I'm So Lonesome I Could Cry," "My Way," and "Something." The show's soundtrack became Elvis's last #1 album.
When "Burning Love" hit #2, it proved that Elvis was still capable of rewriting the record books. It became his fifth #2 single, tying him with Creedence Clearwater Revival for the most #2 hits over the course of a career. He also maintained a chart span of 14 years and six months between the peak of his first #2 single, "Wear My Ring Around Your Neck," and his last #2 single, a testament to his enduring popularity. His remaining years saw ups and downs; he earned a Grammy for Best Inspirational Performance in 1972, but his divorce was finalized in 1973. While nobody doubted Elvis Presley's ability to make a comeback, time didn't allow for it. He died on August 16, 1977.
- Christopher G. Feldman, The Billboard Book of No. 2 Singles,
Billboard, 2000.
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