What is Google Adwords?

Google adwords are used in ads by those advertisers who want to bring in online
consumers to their websites. Whenever an internet user types in a search query,
these ads usually appear on the right side of the search result page. The
advertisers would then have to pay every time somebody clicks on their ads
which contain these adwords.

The advertisers

One of the leading names in search engines is Google. Studies show that over 80
percent of all who use the internet take advantage of the Google network.

Interesting to note that Google only began in 1998. At the time, the search
engine world was dominated by big guns such Alta Vista, and Yahoo. But Google,
quickly rose in popularity. In such a short amount of time it has now become
the leading search engine that is widely used by internet users of all ages. It
is no wonder that it is such a great success. Much of its success is attributed
to its easy functions and effectiveness.

Why use adwords

Individuals who want to advertise on the internet turn to Google adwords to
advertise their website. It is important for advertisers to bring in a lot of
traffic into their websites. Especially those who are running an online
business. Since a high traffic rate means their website is bringing in a lot of
people who potentially might want to do business. This in turn could bring in a
lot earnings.

Good adwords is serious business

The internet has revolutionized the way individuals do business. As a result
new ways to advertise a product or service have also arisen. That is why a lot
of advertisers take their adwords seriously! So much so, that they even
participate in online adwords training programs.

There are special training programs online where professionals can learn how to
more effectively use adwords. These training programs offer lessons on various
aspects of adwords advertising, using text and multimedia as tools for learning.

Most of them cannot be completed with just one session, since these lessons are
quite extensive. Individuals can come back to the topics that they haven't
finished later on, at their convenience.

Those who already have some knowledge on adwords can skip some of the topics
they already know, and move on to a more advanced set of training.

Words cost money

Each adword that goes into your Google account will be charged against you
every time your ad gets a click! So advertisers should really choose their
words wisely. They have to make sure that they utilize the use of their
adwords, so that they will in turn pay dividends. It is best to write ads that
are most relevant to the products that your online business is offering.

Before advertisers should purchase words, it would be best if they do some
research ahead of time. Evaluating which words/phrases that will best represent
their sites, and most people would respond to is a good way to make sure that
their money does not go to waste. This way most of the traffic that goes into
their website are targeted traffic. Those who will potentially become customers
and bring in the money!

Google rewards you

Adwords in effective ad campaigns will cost advertisers less money! Those who
end up high up in the ranking do not have to pay as much. These are websites
that generate a lot of traffic.

So what some website owners do is build up a strong following in traffic before
they actually spend money on advertising with Google adwords. This way, they
won't have to pay a lot of money. Given that their websites end up high in the
ranking list.

The bad news is that those ads that don't receive much hits, around less than
0.5 percent out of 1000 appearances on a search engine, will be taken out.
These ads will then be suspended from being displayed in the search engine.

The owners of these ads will then be given a chance to rework their ads; so
then they could be put back into circulation.

Using Google adwords can be extremely advantageous to any websites out there
looking to gain some profits. Advertising is extremely important. It lets
people know that your business is out there in cyberspace. This is how a
business gain customers. That is the reason owners of business websites invest
their money on Google adwords. They know that this could just be the right
marketing strategy that can make their online business take off!

What Google Adwords Can Contribute to Your Business

The popularity of the internet has completely changed the way people conduct
business. Nowadays, practically anything can be purchased through the internet;
from flowers, to toys, to a pair or Levi's jeans. Cyberspace has become a haven
for consumers.

No wonder a lot of entrepreneurs are taking advantage of this opportunity by
setting up, or promoting their business online.

One of the most important aspect of online business is advertising. This can
make or break an online business. No wonder so many people who are conducting
businesses online spend a numerous amount of money on their advertising
campaigns.

One of the most effective ways to advertise a business online is through Google
adwords. Approximately 80 percent of all internet users use the Google network.

It is one of the most extensively used search engines today. Advertising
through Google brings in a lot of traffic.

In cyberspace traffic can only be good for business. Since this means that
there is a lot of money that could potentially be made from online consumers.

Advantages of Google adwords

- The great thing about Google adwords is that it is an easy and convenient way
of placing ads. Once a website owner has established an ad, that person can
start creating and running their ads right away. Plus, advertisers only have to
pay when somebody clicks on their ads.

- Advertisers can set a limit on the amount of money they spend each day for
their adwords. Once they have reached their set amount for the day, they have
the choice to put a stop to the running of their ads for the day. This is
especially useful for those new and up and coming businesses who are operating
on a budget.

- Advertisers can edit their campaign ads anytime. All they have to do is
inform Google to suspend running their ads while they are making improvements.

How To Become A Google Adwords Advertiser

For online businesses wanting to create and direct traffic to their website,
advertising with Google Adwords can be an economical way of leading in more
visitors.

The challenge here is to locate prospect clients who are contemplating on
purchasing a product like yours at the precise instance that you are able to
reach them.

The very principle of "Google Adwords" advertising is a method of "pay per
click" broadcasting. It is "keyword targeted", meaning when a shopper or a
client is looking for something and searches for it; Adwords automatically
exposes or displays your site if your site contains the related keywords that
the user is searching for.

The website advertiser or promoter has their advertisement revealed only to
certain markets or customers that are looking for or interested in the products
or services that they offer; the publisher who provided the space will then get
paid and the users find or locate the information that they were looking for,
promptly available.

Where do Google Adwords appear?

When you put up a "Google Adwords account", you will be given instant access to
an area wherein you may bid on certain keywords and then determine your "Google
Adwords" spending plan. This establishes and verifies how often as well as how
high your ads position will obtain on numerous web pages. Note that the more
that you "bid" on a certain keywords, your position will be higher and your ad
will appear more frequently.

Finding your niche or position

At certain times with very popular keywords, for example "shoes" there are
several companies competing. Alternatively, popular keywords do obtain millions
of "searches" so there are sufficient clicks that can go around.

In order to discover if a certain keyword will be effective for you, you just
have to try it. However, many advertisers are constantly bidding for those
popular "keywords" so then your cost per click is most probably to be "high".
You can obtain a lower cost per click with complicated, "highly targeted"
keywords.

Think deeper, in order you can come up with good keywords then write down the
keywords that closely matches your advertising niche.

Getting started

You need to establish a goal to start with Google AdWords. Either direct sales,
create leads or both. As soon as you have clarified your goal, you then need to
set up a website which will help you reach that goal.

Your website must be well organized and attractive, and contain "landing pages"
for services or products that you offer. Likewise, whether you are capturing
leads or sell directly, your website must include ways on how your customers
can contact you (email, contact form or phone number).

Signing up for Google AdWords

As soon as you go to Google Adwords website, they provide all the tools that
make the process of signing up easy.

Campaigns

The "campaign level" is the part where you are able to establish your budget on
a daily basis, location targeting, language targeting, advertisement
distribution choices or preferences as well as the beginning and ending dates
for the campaigns. It is also where you enter your chosen keywords and the ads.

Writing in your advertisements

You have only a 25 character limit for title and get your audience attention as
well as a 70 character limit advertisement to attract interested users to click
onto your ad.

Write a clear headline, text of your ad, then enter in the "Display Link"
(remember to always "link" it to the "main page" of your "website"), then enter
in the "Destination URL" (your website's landing page). Note that the
"Destination URL" can either be the main page or the page inside your main
website committed just for selling your product that is available.

The conversion aspect

The moment Google Adwords have directed traffic unto your website, then the
rest of the work is all left to you. This means that you should influence the
traffic so that it can be converted into sales or supply a summon strong enough
that visitors will be compelled to carry out the action that you want.

Keep in mind that the only objective of Google Adwords is to direct the traffic
into your site, and nothing more. Never expect sales to happen unless you supply
quality and authentic information, services or products and supply all these in
attractive, appealing and simple to use configuration or formats.

How Could One Profit Using Google AdWords

Cyberspace giant Google created a service for businesses that can provide fast
and hassle-free advertising for products and services in the Internet through
cost-per-click and cost-per-impression called Google AdWords. Advertisements
are displayed along with search and content sites and search results done
within the vast Google network. Keywords are carefully selected to determine
where the ads will appear within the network, and there will a charge for every
click to the ads. Merchants will specify how much they are willing to pay for
every click.

Advertisers are assured of maximum audience penetration because the ads will
appear at search results or occupying a space in a results page a user
navigates through to get to a site directory. At present, Google garners views
from about 80% of the Internet users in the U.S. alone. To add to the exposure,
the advertisements are also prominently displayed In Gmail, Google's own
electronic mail service.

There is no secret that Google AdWords provide not only useful service to
businesses, it also enables them to save money and earn a lot of profits. The
service requires payment only when the ads are looked at, whether it gets
clicked or not. A merchant can monitor the performance of an ad through an
online account control center provided by the service. The ads will appear
shortly after the required billing information of the advertiser is submitted.
Maximum payment is charged per thousand views.

But however powerful this online advertising tool is, it is still necessary
that marketers create an effective AdWords strategy to rake in the profits. In
fact, an AdWords campaign that is poorly implemented can even make advertisers
lose money.

There are several benefits for knowing the operations of Google AdWords inside
and out. First, with the service, an immediate test is available to know the
marketability of a product. Second, it is possible to produce leads. This can
be done by offering free options for users so that their email addresses can be
procured. Third, it is possible to sell the advertiser's own products without
using middle men, and in this way, reduction in total products will increase
considerably. Fourth, it is also possible to sell the products of other
businesses aside from one's own by using affiliate programs. Commissions will
be collected for each every product sold, and this is done by directing online
users to the site.

Here are several strategies to produce an effective AdWords campaign, which
will produce profits for advertisers in no time.

1. Come up with a large quantity of keywords or keyword phrases that
highly-targeted but costs less. It is vital since an advertiser pays for each
click done on the keywords.

2. Create descriptions and advertisement headlines and test-run them to
determine which of them is more effective. Here is a tip: the greatest benefit
of a product or service should be mentioned in the headline and description.

3. The keyword-matching option available should be utilized to establish better
targeting of the ads.

4. Concentrate the designation of ad impressions to specific regions or
countries as soon as customer data is produced.

5. Place a sign-up box for subscribers on the web sites being promoted

6. Provide a Dynamic Hyper Text Markup Language pop-up for the sites. Unknown
to some, pop-ups are can be used on landing pages provided it does not result
in opening up new windows.

7. Put strong words in the ads, the type that appeals to the five senses of a
user. Avoid using verbs that are abstract and personal. For instance, use tell
instead of inform, change instead of modify, want instead of desire.

8. Avoid assigning too many keywords in an ad group.

9. Establish a daily budget for the ads. It is best to allocate a small amount
to be paid for each click the ad gets.

10. When writing the ads, make sure there is rhythm to its flow. It arouses
better reaction from people.

11. Remove those ads that are not getting many clicks from users and constantly
edit those that prove to be functional.

12. Manage and keep track of the campaigns religiously. An advertiser will get
to know which of the keywords utilized generates the highest impressions and
click-throughs.

Competition is truly tough nowadays, so advertisers should utilize all the
channels available to them in order to get profits. Through Google AdWords,
they can bring expansion in their advertising campaigns and reap rewards from
it.

Google Adwords 101

You've probably encountered the word AdWords at least once or twice. You know
it has something to do with Google. But if you were asked what AdWords is
really about, would you be able to answer the question? If your answer is no,
reading on will help you do just that.

If you've conducted at least one search via Google's website, then you have
already seen these Adwords. These are the text advertisements that appear on
the results page of your Google search.

For example, you're looking up information on macro photography. You would very
likely then type in the words "macro" and "photography" into the Google search
box. Those words are called keywords and Google uses them as the basis to look
for information on the Web.

Google publishes its findings back to you on what's called a results page. The
results page is a list of webpages Google suggests you visit to know more about
your topic of inquiry (in this case macro photography).

On the results page there are text ads. One is about an online store that sells
cameras, while another is from a company that offers photography printing
services.

Now you may think that it's pretty cool (and coincidental) that the ads that
appear on the results page have something to do with your topic of interest.
But what you should know is that this coincidence is in fact, planned on
purpose by Google
-- and this is how AdWords works. By typing keywords into the search box, you
have identified what kind of advertisers will appear on your results page.

To get a clearer understanding of how this works, try to picture yourself as an
owner of a business (in this case, a camera sales and repair shop) with a
website. As a business owner, you need to let people know about your business
and that means you need to advertise.

Before AdWords, that meant you had to spend a huge amount of money on print,
radio or TV ads. For smaller businesses it might mean making flyers and posters
to be distributed in your area. But that, too, takes time and money.

To make things less encouraging, there is no surefire way of knowing that the
people who'll be seeing your ad are actually interested in seeing it, much less
on your actual product or service.

With AdWords, not only are you showing your advertisement to people who are
interested in your product, you also spend a significantly less amount of time
and money in producing it. This is because of primarily two reasons:

1. Keywords are what matters. In placing your ad with Google AdWords, you don't
need to spend on expensive productions. All you need is a keen sense of knowing
how your (potential) customer thinks.

As in the previous example, when a person types in "macro photography" on
Google's search box, it means he is looking for information about the topic,
hence, interested in knowing more.

Google allows you to capitalize on this interest by giving you the opportunity
to show the user your advertisement for your camera shop. The user is already
interested about your line of business and therefore chances are good that he
will read your ad.

Knowing what keywords people will use to look up information allows you to
address your ad to a more specific target.

2. Pay only when they click through. The other great thing about Google AdWords
is that the cost of advertising is brought down to very manageable levels.
Unlike conventional advertisements where you have to pay FIRST before your ad
is shown, Google charges you only when a user clicks on your ad to visit your
website.

Just how much is charged for every click? Only as much as you want it to be.
Google has implemented a bidding system to "sell" keywords where advertisers,
just like you, will dictate how much a cost-per-click (CPC) on an ad will be.
The general principle being: the more popular the keyword is, the more
expensive it can become.

For example in this case, the CPC on a results page using the (more popular)
keywords "macro photography" may cost 50 cents while the CPC on an ad appearing
on the results page for the (not so popular) keywords "macro lens maintenance"
may just be 20 cents.

However, don't be misled with this seemingly low cost. Agreeing to pay 50 cents
per click may not seem much, but if 200 people click on your ad every day,
you're looking at $3000 per month. Even for a medium-sized business, that is
still something to consider. This is where smarter advertisers not only spend
less in advertising but also increase their revenue by converting more casual
visitors to actual customers.

By using more specific keywords you show your ad to a person whose interests
are that much closer to what your business is offering. Therefore, when he
clicks on your ad to go visit your website, it is no longer your burden to
convince him he needs your product or service.

With this setup, it is not far-fetched to being able to conduct a nationwide ad
campaign for your business at a dollar a day AND see encouraging results on the
bottomline.

In the end however, all these innovations still build on the foundation of
knowing your customer and how they think. Once you've got this down pat,
AdWords then becomes a much more powerful tool that can increase your online
business' potential to make profit.

Target marketing

Advertising on Google adwords has become an extremely effective marketing
strategy, because it reaches a target market. Those who are online and using
their search engines to look for a specific product or service know exactly
what they are looking for. That is why those who are running ads will most
likely get hits from people who are looking to do business.

This is why it has become important for advertisers to achieve a higher
ranking; so that the links to their websites can become more visible to
potential customers.

Overtime, advertisers will learn to assess which keywords perform most
effectively. This will enable them to make the most out of their money. By
being able to utilize their methods, and usage of these keywords in their ads.

Since Google advertisers only have to pay when an ad get clicked. It would be
best that they write ads that clearly describe the type of business they are
offering. This way they would attract the internet users who are looking to
transact with the type of business they are offering.

The Customers have landed

One of the things that business website owners who advertise through ad
campaigns need to work on is the landing page of their website. It is one thing
to bring in traffic to your site, another thing to actually interest people into
buying your service or product. Make sure that the first page people will see
when they arrive at your website is comprehensive and informative.

Also, useful information about the product or service is crucial. Basically,
all the information that a person who might be interested in buying from your
website needs to know should be included in your site.

Business website owners have to make sure that their sites are user-friendly.
Potential customers who find themselves in a website that is too difficult to
navigate will not waste their time trying to figure out how things work.

They will simply leave your website, and move on to another site that offers
them what they want. This is especially detrimental to business since
competition is tight in cyberspace. So website owners should not give their
customers away to the competition by driving them away because of a disorderly
website!

Those who are thinking of running an online business will find that it is a
strong and competitive market out there. This is why they have to do everything
they can to attract online consumers. One of the best way they can do this is by
placing ads through Google adwords. The right ad campaign can work wonders for
an online business!

Google Adwords 101

Google is one of the most popular things out there in the Internet. Google
dominates the field of search engines. According to a recent study, Google is
responsible for generating more than 70% of the clicks to web pages that are
searched through search engines.

Google has also devised a way to be able to put Internet marketing through a
whole different level. Because of its market dominance, it has the capability
to be able to set up a new pay-per-click system which aims at matching sellers
and buyers. Google has developed what is not referred to as the Google Adwords.

What is Google Adwords?

Google Adwords is one of the most promising advertising opportunities that
abound in the Internet arena. It is a pay-per-click system that advertises
websites which have the highest bids for a certain search word or phrase.

If one would look at the window of an Internet browser and search something on
the Google search engine, he will notice a section containing "sponsored links"
at the right-hand side of the screen. These are the Adwords advertisements.
These are websites which pay to be shown whenever a certain phrase or word is
searched through Google.

Bidding

Business bid for their preferred keywords when they use the Adwords system. For
example, a business that is engaged in selling laptops may opt to bid for search
phrases such as "laptops for sale" "cheap notebooks" if they are applicable to
their products.

Bidding in the Google Adwords system to get the prime spots is primarily based
on two factors: the click-thru-rate and the amount of the bid. The amount of
the bid will depend on the bidder himself. Bids can go as low as a nickel per
click up to fifty dollars per click. The bidder must know how much to spend
because the system charges the bidding price whenever the website is clicked
through the Adwords system. Another factor is the click-thru-rate, or the rate
by which people are clicking the website. Usually, the top three sites that are
shown on the Adwords screen are the most popular and have the highest bids.

How to Engage in Adwords

If one is looking into using the Google Adwords system as an advertising tool,
he can read the guidelines and the terms of conditions through the Google
website. There are a few steps which we could tackle on how to start using
Google Adwords.

The first step is account creation. Google will guide you through this process.
However, there are several things that one should take into consideration when
creating an account. He should take into mind the different strategies that he
would want to employ right from the start in terms of the selection of key
words and the combinations of these words to be able to maximize the returns
from engaging in this endeavor.

He should also target the right market in terms of selecting the right language
and countries which he would want his ads to appear. If one is selling products
which would be of no use for citizens of other countries or if the option of
exporting the products is not available, he might as well stick with his own
country. He wouldn't want to get charged by generating clicks from people who
do not belong to the target market.

The creation of an Adgroup is also a basic step in using the Google Adwords
system. One should be able to conceptualize and design an enticing
advertisement and select the right combination of keywords.
Advertisements

Google will ask an advertiser what he would want to put in his advertisements.
The advertisement should contain a title line and a body. The title line is
composed of a maximum of 25 characters and the body should contain a maximum of
two lines which contain 35 characters each.

The real challenge in designing advertisements for Google Adwords is to
effectively attract customers and get them to click the website. A concise but
striking advertisement is particularly efficient in getting the attention of
the surfers.

Links

When a prospective customer clicks a website through the Google Adwords screen,
a continuous set of efforts should be taken. The link in the Adword should not
necessarily be the home page of a website but should be a web page wherein he
can find information that is important to him. The link, perhaps, can be the
"products" section of the website.

These are just some of the basic things that one must be able to digest to get
a general feel of what Google Adwords is all about. One must be diligent in
studying the different aspects of this system to be able to get the most out of
it.

Tips to Succeed in Google Adwords

Each year, more and more companies use an adword campaign as their main medium
when it comes to advertising over the Internet.

An adword campaign is an easy, cheap yet effective way to market a company's
products and services.

At the same time, it offers better results as the campaign is geared towards
keyword density while aiming directly for a specific market.

With regular print and broadcast advertising, you have to think of ways for the
ad to directly hit your target market.

With an adwords campaign, you do not have to spend much effort since the medium
itself is hitting your audience right where you want them to be hit: which is by
clicking on a direct link to your web site once a keyword is typed into a search
engine.

With popular search engines such as Google offering a fairly reasonable amount
for keyword hits, both small and big companies are turning to adword campaigns
for their advertising needs.

The problem is, since adword campaigning has gained popularity, there lies a
challenge to bid for the top spot.

The competition has become fierce when it comes to emerging on the top three
positions on the list once a keyword is entered.

Unless you want to be at the end of a search list, you need to come up with a
straightforward and effective Google adword campaign.

At the end of the day, you would want to see the results of the adword campaign
so here are some helpful tips on how you can emerge victorious against these
challenges:

1. Create a Google adwords campaign and use it effectively.

Offering adword campaign services is Google's main cup of tea, and they will
profit from you whether your company earns from these campaigns or not.

You would not want to just give your money to Google without gaining any
results so the key here is to use the tools that they offer to your advantage.

Once a web surfer types in a keyword on Google and clicks Search, there are
'Sponsored Links' displayed and with each click, the advertiser needs to pay
Google.

If you are an advertiser and you decide to use Google's adword campaign, study
their guidelines and use the tracking tools that they offer to know which
keywords get the most hits or matches.

Then, you can revise your campaign so that it will be more applicable to
address a specific market.

2. Use the tools to target your audience.

Setting up an account in Google adwords would require you to key in the
languages and location that you prefer.

This is very important because if you do not set this up properly, then your
products and services might be offered to a region or country wherein you do in
not currently operate.

Thus, you would gain you more advertising costs which would not yield any
results if you are not properly addressing your target market.

If you have clients in a bilingual region or if you operate in another country,
choose the languages used in that location.

This Google feature gives you more control when it comes to targeting a
specific audience.

3. Compose and design your ad.

In creating your adwords campaign, make sure that you have a clear
understanding of Google's guidelines. You would like users to click on your ad
if they find it interesting enough.

Of course, your web site will only be linked to related keywords so it is vital
to focus on that as well.

When composing an ad, make it brief, informative and attention-grabbing all at
the same time.

Bear in mind that it does not necessarily mean that once a visitor goes to your
web site, they will stay there for a long time.

Your web site should be designed to convince people to take advantage of the
products and services that you offer before they leave.

Otherwise, you would have a lot of hits on your web site but end up with a lot
of misses on marketing and sales opportunities.

4. Choose the correct keyword.

This is one of the most difficult parts when it comes to the adword campaign
process.

Use all the resources that you have to come up with the keywords that will lead
to a hit on your web site. Use lay man’s terms as much as possible.

Put yourself in the shoes of a student or a housewife surfing the Internet.
Unless the user is really tech-savvy, then he or she will just use everyday
words and avoid technical terms. Google features a tool where keyword
suggestions are offered.

Vary your keywords from time to time as you learn which ones yield the most
hits. This would also give you more results because users may enter keywords
differently even when they are searching for the same topics.

By coming up with a gameplan on how you can use Google adwords to spice up your
advertising campaign, then you would most likely be on top of the list once
Internet users key in a word which is related to the products and services that
you offer.

This would yield more profit for you and your company, without having to dole
out millions in advertising campaigns through other mediums.

Why Choosing Google Adwords Pay off

It has been estimated that almost 80 percent of all internet users use the
Google network. So it is no wonder that a lot of online advertisers choose to
do their promotion using Google adwords. This is a remarkable feat given that
Google only started in 1998.

At the time Alta Vista and Yahoo were the heavy weights when it came to the
world of search engines. But in such a short span of time, the remarkable
Google has established itself as the leading and most widely used search engine
in cyberspace.

Choosing the right adwords

How it works is that the ads will appear in the order of the most relevant
searches made by the users. This is why Google is so effective. It gives the
users what they want, and what they need.

More importantly, for advertisers this means that if their ads place high on
the ranking they would pay less for their adwords. If they place low, they
would have to pay more. If they do not get clicked at all, they would become
inactive in the search engine. This is why it is important for advertisers to
choose the right words that internet users would respond to!

Those who choose the Google program have the option of selecting the adwords
that will go into their ads. This is essential, since the right choice of words
can generate a lot of traffic to the advertiser's website. This is important,
since in the world of online commerce, a lot of traffic means potential
earnings! The best thing about this is advertisers only get charged when
someone clicks on their links which contains these adwords.

Do your homework

The key to success is that advertisers would have to anticipate the needs of
their potential customers. If their keywords pertain to a particular business;
it would be best if they would do some research on what areas of their business
people would inquire about the most. This way, they would have an idea of what
type of possible adwords they would need to incorporate into their ads. This
will help peak the interest of their potential customers and make their ads
place high on the ranking list.

This way they would not only bring in traffic into their website; but they
would also be rewarded by Google by being charged less for the effectiveness of
their adwords.

Methods of placing your Google adwords

There are a variety of ways you can advertise your ads on Google. You can go
with the exact match of keywords on your search engine. This means that that
only ads that will appear on the search engine are those that match the exact
words typed in on the search engine by the user.

Another way adwords work is by phrase. If the words in the phrase matches the
exact order in which it appears in the ad, the ad will appear in a search
engine. The ads don't have to contain all of the words that are typed in by the
users.

Google adwords users also have the option of putting their ads on a broad
search category. Any words that are typed into a search engine will yield a
result that contain keywords that appear in the ad regardless on the word order.

False advertising

Sometimes it happens that a person chooses keywords and places them in ads
whose contents are completely unrelated to the topic of their websites. As a
result these don't receive any hits. It then drops in the ranking. When this
happens the person responsible for the ad receives notification on the mail
about their poor results. Enabling them to make the changes necessary to make
their ad campaigns more effective. If they choose not to act upon this, and
their ads continue to yield poor results, then the ads will be suspended.

Other benefits

Placing an ad with Google adwords help you assess the market value of your
online business out there in cyberspace. Given that you are provided with
statistical data. Since you know how often your ads appear on the search
engines, and the number of times anyone clicks on your ads, and so.

Advertisers get an idea of how well their online business is fairing based on
this information. Allowing them to run their business websites, and steer it in
the right direction according to these statistics.

Those who are looking to find profits through the aid of advertising would
benefit tremendously by using Google adwords. Not only do they provide good
service, but they are also one of the most sought after networks in cyberspace
by those internet users who are looking for great service. This is why most
entrepreneurs who are looking to advertise their service or product turn to
Google adwords to help them attain advertising success!

Why Businessmen Love Google Adwords

One of the key factors in business is marketing. Marketing is a way of making a
product or service known by employing strategies which uses different media to
achieve this goal. Marketing can be in the form of print, audio or visual
media. However, the costs that are associated with marketing are to be taken
seriously. High percentages of products' prices are used to recover the costs
that are associated with marketing these products.

With the advent of the Internet, marketing had made a shift towards the virtual
world. The Internet has given marketers something to smile about because
marketing through the Internet is cheaper than the usual marketing techniques
but can very well deliver the same results.

Many businesses have discovered the wonderful system which was developed by
Google to market products electronically. This is what we refer to as the
Google Adwords. It is a system which is based on the bidding for key words by
businesses. When someone searches for a certain thing on the Google search
engine, a separate portion for the sponsored links is displayed at the right
corner of the Internet browser. The website which have the highest bids will be
displayed in the Adwords section. This technique is proven to be a cost
effective way of marketing through the Internet.

So, what are the different features and advantages of Google Adwords which seem
to attract more and more businesses into engaging into it? Here are some of them:

1) Traffic generation

Google is the major player when it comes to search engines. It has been proven
by studies that Google generates 75% of the search traffic in the Internet. The
word "googling" has also been put up by Webster Dictionary and is defined as
searching through Google. These facts reflect the power of Google and this
implies the effects of using Google Adwords to market one's product or service.

2) Target Audience

By providing a separate section on the different sponsored links to a certain
keyword search, Google Adwords makes connections between the buyer and the
seller. This is what others would refer to as "laser targeted audience"
connection. It clearly segments the market by analyzing the keywords which are
inputted by the searcher and the keywords that the businesses bid on.

3) Control on Budget

This is one of the most beautiful features of the Google Adwords system. The
system allows for a designation of a daily budget which the participants can
change whenever they want to. Participants are charged by Google for the number
of clicks that is generated by the Adword system. Google has no business with
regards to whatever happens to the transactions after the "click" has been
done. A business can actually set a budget so as to effectively analyze the
strategies that it employs in the Adwords system. If the daily budget is
already exhausted, the participant is taken out of the bidding for the day and
this prevents loss of money through advertising.

4) Reports

The Google Adwords system is designed to be able to give the figures which can
be used by businesses in assessing their progress in marketing their products
through Adwords. Financial indicators such as return on investment and the
price-per-click ratio of the advertisements can be computed from the system
itself.

5) Strategy

Adwords give flexibility to the businesses in terms of utilizing the most
effective way of getting their products advertised. They control their
advertisements, its design and the combination of keywords that they would like
to bid on. The Google Adwords advertisements are short and concise. They are
composed of a title line and a short body which contains the marketing message.
It is a very efficient format which can be developed easily and can be altered
anytime by the businesses themselves.

There are other ways of marketing one's products and services through the
Internet and Google Adwords is just one of them. However, the Google Adwords
system has advantages that are unique to it. The results from using Google
Adwords will vary depending on the strategy that the businesses employ in
advertising their products. Businesses are encouraged to join the Adwords
bandwagon but they are advised to do so with cautiousness and careful planning.

Google Analytics and Google AdWords

Google provides a quick, effective and hassle-free way for merchants to
advertise their products and services in the Internet through Google AdSense, a
cost-per click and cost-per impression advertising service, where ads are
displayed along search and content sites and search results done in the Google
network. Merchants will be charged when online users click on the ads that are
shown. Keywords are chosen in which the ads will appear, and the merchants will
specify on how much they are willing to shell out for each click.

There are various benefits that advertisers can get from utilizing Google
AdWords. Unlike other online advertising channels, AdWords enables the
advertiser to do away with deadlines and contracts. Google's kind of
advertising does not ask prepayment and packages. It is by this method that
merchants can manage their advertising campaigns with their preferred
performance metrics.

The service gives maximum exposure for advertisers due to the sheer number of
visitors acquired by the various sites included in the Google network.
Advertisements are displayed along search and content sites and products in
audience comprising about 80% Internet users in the U.S. Ads appear beside
search results or occupying a space in a results page a user navigates through
to get to a site directory.

Google's own electronic mail service, Gmail, also features the ads.

To make the service more advantageous for advertisers, AdWords has integrated
with Google Analytics. Google Analytics informs advertisers information such as
the channels to which online visitors located their ads and the manner they
react and interact with the site. The service enables merchants gain more
visitors to their pages. Google Analytics also monitors the activities of
merchants that are not related to AdWords, without any charge at all. With
Analytics, one can create marketing campaigns that are target-centered and
ROI-driven.

The initial announcement that Google is offering this service alongside AdWords
has caused a considerable buzz among users. Advertisers have been on their toes
deciding whether or not to avail of the new product. A lot of users have
started to investigate what sets Google Analytics apart from other analytics
companies such as WebTrends and Coremetrics. The tool got so in demand that
Google has to temporarily stop interested parties from registering. By the time
they decided to do so, over 200,000 accounts have been created.

The service is free for those sites that attract 5 million or less page views.
For those sites that garner more views, it is necessary to register for a
Google AdWords account. Registration is fast, it takes about only seven minutes
to do so (less if the advertiser already has a Gmail email account.) The Help
option is functional enough, and the system is available in multiple languages.
Plus, Google placed importance in protecting the corporate data of each account,
knowing that data regarding web analytics is extremely delicate.

Google Analytics became so popular in its initial launch due to several
reasons: First, the fact that Google, a cyberspace giant, is offering it for
free. Costs only occurs when the page starts to attract more than 5 million
page views. The service is highly functional and has good features, which are
more advanced than other analytics tools. Operations like Javascript and Flash
events, PDF downloads can be tracked. Though there are doubts that Google will
gain advantage from their offer to monitor outside ventures of the merchants,
the company stresses otherwise.

Admittedly, some problems came up for Google due to the immense popularity of
the service. It took almost a whole day or more for some data to load into the
interface of Google Analytics, in fact some data takes more. There are also
some difficulties with support infrastructure.

For those who are considering availing of the service, there are some possible
concerns that need to be considered, that stems from it being a live or
tag-based reporting software. The main issue with tools such as Google
Analytics is that downloaded data like audio and video files and PDF may not
thoroughly monitored.

Google Analytics is one channel for Google to take care of their advertisers
and any other marketer who wishes to make good quality material on the web. The
service is capable of delivering high-end web analytics to advertisers, and its
integration with AdWords provides timesaving benefits.

Google AdWords Is Not Google AdSense

It is interesting to note just how common and daily vocabulary has changed with
the times. Five years ago, if you asked someone to google up something, he might
not understand what you mean even if he was familiar with the search engine of
that name.

Today, however, everyone knows what you mean. That can only point to Google's
popularity and how it has come to be identified with looking up information on
the Web. One can only imagine what new words Google, and companies like it,
will introduce to the vocabulary five years from now and what they could
possibly mean.

Even now, there are new terms that are making the rounds in everyday
conversation -- words that Google has invented. If you're at all familiar with
advertising on Google, then you've probably heard the terms AdWords and AdSense.

Perhaps, though like most people, while you may be familiar with terms you may
not know what they are actually referring to. One mistake that's commonly being
made nowadays is to interchange AdWords and AdSense, thinking that these two
mean the same thing.

Fundamentally, interchanging them is a mistake because the two words are
referring to two different things albeit they are very closely related to each
other. This article will help you understand the differences between them, how
they work together -- and perhaps more importantly, how it can help you earn a
little more money on the side.

AdWords and AdSense are part of Google's advertising arm that is part of the
company's growing range of services. If you've used Google to look up
information, then you've encountered AdWords. They are the text ads that appear
on the results page of your search.

AdWords works by matching a Google user with Google's paying advertisers. But
instead of just showing random ads that the user you may not be interested in
(or worse, be irritated at) Google will present ads that have something to do
with what the user is currently looking up.

Take Sam, for example, who is looking up information on rock climbing. Sam
types in the words "rock climbing sport" and hits the search button. Google
will then present Sam with a list of webpages that contain information about
that topic. Along with this listing, there appear text ads from companies
offering products and services regarding rock climbing as a sport.

One of these companies is owned by Jim, who runs a rock climbing facility in
the town Sam lives in. Jim is able to advertise on Google by signing up his
company's website with AdWords. He tells Google that he'd like his text ads to
appear on result pages for the keywords "sport rock climbing" which is what Sam
used to look up information. This is how Sam is able to see Jim's ad on Google.

However, Jim doesn't pay Google for just showing his ad. He doesn't pay
anything until someone like Sam clicks on the ad to visit Jim's website. This
is the pay-per-click (PPC) system, which is fundamentally how AdWords works.

Part of this setup is the ability of Google advertisers, like Jim, to set the
price of how much the cost per click (CPC) will be on the ads posted on Google
results pages. Popular keywords like "sport rock climbing" may command a higher
CPC compared to other less popular keywords, but may be just as effective when
it comes to advertising on Google.

AdSense works along side AdWords. While AdWords are text advertisements that
appear inside Google's results pages. AdSense are AdWords that appear outside
Google's website and onto other people's websites.

Take Jen, for example, who maintains a website for the local rock climbing
enthusiasts group. As part of their fundraising program, she enrolled the
website on Google AdSense. By signing up for AdSense, Jen's website will
display AdWord advertisements that are related to the content on Jen's website
-- in this case, about rock climbing.

Now, take Sam (still remember him?) who is still looking for information on
rock climbing. Jen's website is part of the listing that appears on Sam's
search inquiry on Google. Sam clicks on the link that leads to Jen's website.

Sam browses through the website and reads up on climbing trips Jen's group have
organized. Along with that article, an AdWords advertisement is posted. It just
so happens, that the ad is for Jim's climbing facility. Sam, who is now more
interested in taking up the sport, decides right then and there to visit Jim's
website.

By clicking on the ad, Sam has caused two things: 1. He caused Jim to pay
Google the agreed CPC for placing his ad and 2. Jen's website earns a part of
that CPC by allowing Google to show Jim's ad via AdSense.

This setup has made it possible for users like Sam to find information
efficiently and be presented with AdWords from companies that are relevant to
his search. Businesses like Jim's can advertise effectively without needing to
spend so much with AdWords, while website publishers like Jen can earn money by
signing up with AdSense.

With AdWords and AdSense, Google has managed to give people the information
they need while connecting them to others of similar needs and interests. The
fact that it can make fair money out of it can only add to how cool it already
is.

Pros and cons of google adwords

Search engines have always been a part of the Web landscape as increasing
complexities of retrieving information from the Web make it more difficult for
regular users. In the past, the toss up for search supremacy has been pretty
neck-and-neck. Now Google is the acknowledged king of the hill.

Google has so far been a rising meteor as dot-com companies go. When the bubble
burst on tech stocks, Google has navigated to safer waters with its savvy
marketing, shrewd technological advances, and a gamut of user-friendly features
that cater to the whim of its consumers.

Most of the revenue of Google comes from solicitations from its clients through
the use of Google Adwords. Tied with its Search Engine function, Google Adwords
piggybacks on the search results to give the user an opportunity to go to a
relevant company website.

Google Adwords can be described as a pay-per-click service that can draw
traffic to client websites. Depending on the client's budget, Google can scale
the exposure of the ad, leveraging its frequently used search engine to draw
interest from consumers.

Advantages of Google Adwords include:

1.  Reach. Adwords claims that about 80% of internet users alone and
uncountable browsers abroad can be reached through its advertising on the
Google Search Engine. This is a powerful advantage when on a budget but need to
reach as many people as possible to get the fastest returns.

Google is a well-known household word. Brand retention is high and is one of
the first engines to be used online for searches. Furthermore, its affiliation
with other major and strategic search engines means that Adwords can also
appear on those sites, exponentially increasing exposure.

2.  Cost. The cost of using Adwords is, in a word, manageable. Cost is a
primary concern for companies, and here Google's strategy makes it easy for the
user to control their costs.

Google only charges clients of Adwords for every click on the client website.
There is no minimum cost for usage and the client can specify how much their
budget is per day between 1 US cent to $100 dollars per click.

3.  Timing. Google Adwords places the advertiser in the right place at the
right time. The customer is on Google looking for something to answer a
question or to find out something about an item. This places the browser in a
mood that is open to selling offers. Adverts are where selling decisions are
constantly being made.

4.  Flexibility. Adwords can get up on the web in as little as 15 minutes. When
trends in consumer behavior change, advertisers on Adwords are agile enough to
change with them at the turn of a dime. Changing Adwords is free.

Furthermore, Google is present in other geographical locations and languages.
Adwords can also specifically target these users depending on the campaign.

5. Tutorials. Adwords has a large array of helps and tutorials available to the
starting advertiser. The user can even control the cost of advertising for
initial experimentation and eventually kick up the cost once confidence in the
engine increases due to actual results. Disadvantages of using Adwords may
include:

1.  Every click to the company website is a charge on the company's part. Even
if the browser makes a purchase or not from the site. Depending on the product,
sometimes your visitors can be varied ranging from your competition to
researchers, to kids having a ball.

2.  Delinquency in payments for Adwords can immediately remove your presence
from the Google web engine.

3.  No competitor data comparison is shared by Google Adwords. As a company
policy, Google does not disclose the performance of other companies that may
have the same service or product as yours.

4.  Advertising strategies on Google Adwords still have to be well planned to
garner and effective response from the consumer.

5.  Adwords must be considered on of a number of tools to be used in promoting
the company or getting people to go to their site. Alternative methods can
include email, instant messenger, the best being by word of mouth, passed on
from one user to another.

6.  At the minimum, the copy space for Adwords is 70 characters only so choose
your words carefully to maximum effect.

Internet Traffic Generation through Google Adwords

Marketing is one of the essentials of success in the field of business.
Marketing is a dynamic field which involves using media to be able to get a
promotional message across a target audience. The Internet has become a major
tool in terms of marketing products and services.

There are many ways to market using the Internet such as email marketing and
putting up affiliate programs. Different methods imply different results and
conditions. The Google Adsense hype is one of the most popular and most
effective ways to market through the Internet nowadays. Google, with its
formidable array of services, has taken Internet marketing into a whole new
level.

Google is one a key player in the field of search engines. It dominates the
market and generates 75% of the Internet's search traffic. With this kind of
power at hand, it has been able to develop a new system which aims to promote
Internet marketing as a whole.

What is Google Adwords?

The Google Adwords system displays advertisements from different participants
whenever a keyword or a key phrase is searched through the Google search
engine. The participants places their bids on the different keywords and the
highest bidders will be displayed on the right-hand corner of the Internet
browser. The highest bidders can also be featured in Google's affiliates such
as AOL and netscape.

This system provides optimum results for the price paid for the bid. The
bidders are only charged for every click that is generated for their sites by
Google. The participants also control their daily budget so as to avoid
overspending. When the budget is exhausted for the day because the clicks which
were generated exceeded the budget limit, the advertisement is automatically
shut down by the system. This is indeed a very cost effective way of doing
Internet marketing.

Traffic and Marketing

In the world of Internet marketing, generating site traffic is the key
component to success. Websites are built to be viewed and perform such other
functions such as to provide means of ordering a certain product or service.

Google Adwords provides a new way of generating traffic to one's website. By
strategic bidding and careful designing of the advertisements, one can get
closer to generating sales and income.

Advertisement

The Google Adwords advertisements are generally very short and concise. This is
a good way of putting different advertisements on a single search page even
though it poses a challenge to the different advertisers.

The advertisements are composed of two things: a title line and a body. The
title line should contain a maximum of 25 characters and the body should have
less than 2 lines containing 35 characters each. The real challenge is
packaging the marketing message in a way that it a) attracts the attention of
the targeted audience and b) entices them enough to click the link to the
webpage.

Title

Title lines are very important. Many movies have been successful because they
generated curiosity because of their titles. This is true for advertisements to
be used in Google Adwords. They should be concise and attractive. They should
never be misleading so as to avoid future problems.

Body

The body of the advertisement is the heart and soul of the statement. Basic
information which is useful for the target audience should be placed in the
body to give a general guide on what the site contains.

Keywords

To be able to generate traffic, one must be able to determine the right
keywords and key phrases which should be employed. The Google Adwords system
asks the participants what keywords they would like to bid on. Bidding on the
wrong keywords will only lead to a waste of time and money.

There are different resources out there such as "overture" which help in the
assessment of target phrases. They show the different keywords and
corresponding hits through search engines. This information is very important
in developing a strategy in the Google Adwords system.

Combination

One should be able to determine the right keyword or the right key phrases to
be able to optimize the traffic that is to be generated. The keywords should be
specific to the product and should reflect its features. Using the words "free,"
"cheap," "discount" can be helpful if they are applicable to the product.

The Google Adwords system is a great way to generate traffic. However, one must
study the system before putting serious amounts of money into it. It is a
pricing game and no one would want to lose a lot of money for marketing efforts
which are not suitable to their endeavors.

Same Game, New Rules: Online Advertising with Google AdWords API

You've probably heard over the grapevine something called Google AdWords API.
Just three little letters and yet, it is a big thing to those who know what it
means. But just before you're told what API means, here's a quick description
of what AdWords is and how it works:

When you conduct a search on Google, you will find that along the listings on
the results page are text ads. These ads are what Google calls AdWords. These
ads are placed by businesses, which have signed on with Google on the AdWords
program. The kinds of ads shown are relevant to the topic you looked up.

Google, however, does not charge for simply showing the ads. The advertiser
will pay only when a Google user clicks on the ad. The cost per click (CPC) is
determined via bidding where the advertisers value a keyword's CPC depending on
how popular and how often the keyword is used. Basically, the principle is that
the more popular the keyword is, the higher the CPC becomes.

This setup has made it so that business, big and small alike, can conduct an
effective and cost-efficient advertising campaign online. However, even good
things can become better. And this is why Google has introduced AdWords API to
its advertisers.

API stands for Application Programming Interface. But before you get
intimidated with the term, think of it as simply a means by which Google allows
its advertisers to manage their AdWords campaign with a lot more efficiency and
flexibility. Before API, Google advertisers had little to no control over the
frequency, schedule, and location their ads are shown. That is not to say that
the results are disappointing. In fact, there are a lot of satisfied
advertisers who get impressive results with AdWords as is.

But there are some advertisers who would like to have a bigger hand on how,
when and to whom are their ads are being shown and this is where API comes in.

Through the API, companies and businesses advertising on Google are given the
opportunity to connect their own computer systems to Google's (particularly the
AdWords server). This allows the advertisers the ability to manage their text
ads in matters like as delivery and pricing of their ads.

This ability may spell a huge change for Google. It will allow a change from a
company that provides an online service to one that will be able to offer a
venue for delivering ads all over the world.

Some experts even say it is not far removed now for the company to step into
commercial transactions with the API. That means it may be possible that some
day companies like eBay may find themselves competing against Google. (But
that, of course, are speculations as of now.)

Currently, Google AdWords API is only available to its advertisers, excluding
the Google AdSense affiliates. Initially, Adwords API benefits companies that
already have in their employ personnel with the necessary technical skills to
interact with the AdWords server. Programming skills, in particular, are
required to do exactly that.

However, it is foreseen that in the near future the demand for this programming
knowledge will create a market for a third party service that will be able to
cater to companies who may not be able to have their own programmers but would
still like to avail of the flexibility AdWords API offers.

So how exactly would an API benefit an advertiser?

If you're at all familiar with how complex an online advertising campaign can
get, you would know that it is typical for an advertiser to hold and conduct
several campaigns at the same time. Managing this can be a complex and daunting
task since each campaign can contain several AdWords, which in turn contains
several keywords. It is not uncommon to find an advertiser needing to manage
thousands of keywords at any given time.

Not only do you need to manage how the ads are delivered, you also need to know
what campaigns work and which AdWords generate the most hits, which in turn
reflects which keywords produce the best results. This is necessary so that an
advertiser can focus his advertising budget to the keywords and campaigns that
generates the most business.

Before API, doing that has been generally a straightjacket experience since the
programs used to manage the ads are not customized to the business' particular
needs. What little information is generated is usually unable to answer
specific questions each business asks to conduct an efficient campaign.

Google, having thousands of advertisers, cannot cater to each and every one.
But to keep them happy, Google has allowed them access and the freedom to
create programs to do what they want (within specific boundaries, of course).

Put in more layman's terms, it is much like the owner of a restaurant allowing
you the use of the kitchen and the staff to make your meal exactly the way you
want it.

Applications that manage campaigns, report functions and track traffic are just
some of the features developers can create for Google advertisers with the API.

Google AdWords API primarily uses SOAP (Simple Object Access Protocol), WDSL
(Web Service Description Language) and SSL (Secure Server Location) as its core
technologies. It currently supports Java, Perl, .NET, XML and PHP.

To protect overtaxing servers, a quota system is implemented. The quota limits
the number of actions you can perform over Google's servers for a given period.
These actions are monitored by Google and if an advertiser
feels that he needs an increased quota to manage his campaign more effectively,
a request can be put through to Google for assessment.

The API also allows advertisers to create a system where multiple users can log
into a single AdWords account to perform varied functions. The advertiser can
then manage and set limits to the movements of their own staff when transacting
with Google's servers.

Google AdWords API is a big step not only for Google itself, but for its
advertising partners as well. It introduces new rules that make for a more
interesting playing field. The question of how far this innovation will take
this industry can only be answered by the players themselves. Until then, the
rest of the world will look on with much interest.

Understanding Google Adwords

Adwords is coined from the phrase 'advertising keyword'. Search engines such as
Google, Yahoo, Alta Vista and many others use the accessibility of the Internet
to provide companies with a medium by which they can advertise to a specific
target market.

Google adwords give companies a cheap yet effective way to advertise the
products and services that they offer. One advantage is that, instead of making
it a "hit or miss" campaign, this advertising strategy actually targets a
specific audience.

Take the following as an example. Jeff, an 11-year-old student in the United
States, is surfing the Internet for related articles about a science project so
he would go to www.google.com.

Upon typing in the keyword 'science project' and pressing Enter, Jeff would see
a list of search results on the left side. On the other side. he would see a
list of 'sponsored links' which are related to the topic that he is researching
about.

The sponsored links are actually the adwords which are offered by Google, and
if you are an advertiser and you get this service from them, then you would
have to pay Google based on the number of clicks that the link gets.

Once Jeff sees a particular link that he is interested in, it will lead him to
a company's web site. The beauty of the Internet is instant access.

Once Jeff finds out a particular web site where there are a lot of helpful
hints, links, and articles that can be useful for his school assignment, then
he can easily give out the web site to his friends.

This would create more hits to your web site, increase traffic, create more
leads and finally result to more sales.

The benefits of Google Adwords to Advertisers

With adwords in a search engine such as Google, you can enjoy the following
benefits:

1. you can control your company's advertising costs by having a set budget

2. you can create your own advertising campaign and advertising content

3. you can monitor and control traffic

4. test campaigns can be conducted to determine whether an advertising strategy
works or not

5. Google adwords appear on a different side of the screen so the users would
know that the link is paid for

6. you can target a specific market with Google adwords

The rule of thumb is, a higher payment for an adword would put your link in a
higher position on the link.

However, you still need to view things from Google's perspective. Google would
want to profit from your company’s advertising campaign.

If a particular sponsored link does not live up to Gooogle's expectations and
do not gather enough numbers, then the link can be eliminated. Take a look at
the guidelines set by Google to make their adwords work to your benefit.

'How to Create Google Adwords and Make them Work for your Company'

The first step is to open a Google adword account. Beforehand, you should have
a specific target market and it is very important to consider the following
factors: age group, social class and gender of your target market, as well as
the language and target country.

Make sure that your product is geared towards the region where your products
and services are offered.

Also, it is important to set a budget range for a Google adword campaign.
Selecting keywords is quite crucial as this would determine the results of your
advertising campaign.

Have a clear understanding of the guidelines set by Google about adwords. Make
sure that you bid a good enough amount so that your link will be at least on
the top three position once a user types in the keyword.

Once you have enticed Internet users to visit your web site, your job does not
stop there. You should have a very systematic web server log. You might have
thousands of visitors but how may of them would actually stay and lead to sales
if they leave your site immediately?

Use every click to your advantage and make sure that your web site is designed
in such a way that nobody leaves without getting at least a lead, if not a
downright or absolute sale.

Finally, you should learn how to use the tracking tools offered by Google to
have a better idea about the keywords that work. Once you have an idea of which
keywords work for your target market, then you can revise your advertising
campaign to get better results.

Google adwords is a very effective, easy and affordable way to advertise the
products and services that your company offers and you should learn how to make
their guidelines work to your advantage, to increase your sales and benefit your
company.

Making Money with Google Adwords

When talking about the Internet as a legitimate place for trade and commerce,
one can't help but speculate the costs a company runs in advertising campaigns
in hopes of building a viable online market.

However, Google, Inc., the company behind the runaway success search engines,
outdid itself when it launched its two-fold advertising programs -- Google
Adwords and Google Adsense. In essence, these two advertising programs allows
for both advertisers and websites that host advertisements to make money with
usage.

What is Google Adwords?

Google Adwords is the advertising program devised by Google on the basis of a
Pay-Per-Click system. Under the Pay-Per-Click (PPC) system, an advertiser only
pays for his or her ad placement when a searcher comes upon his or her ad and
actually clicks on the link, regardless of sale or purchase. This means that
the advertisement virtually runs continuously on various websites at the cost
only of the number of people who visit their site! This removes the exorbitant
fees other commercial websites would put upon an advertiser when he or she
wishes to put up an ad there, even if he or she generates no traffic at all
from that ad placement.

How does Google Adwords work?

What advertisers do when signing up for Google Adwords is also designing a
textual advertisement of the product or service they are offering. They also
submit a list of relevant keywords to the service or product they offer. These
advertisements will appear on the right-hand side of a Google page.

However, one may have guessed that the huge volume of businesses under various
categories may indeed end up with similar keywords in mind for submission in
Google Adwords. In determining which company gets which keywords, Google
Adwords devised a bidding system for keywords alongside a content relevancy
system.

In the bidding system, advertisers bid and compete for advertisers. Auctioning
off keywords usually start at around 5 cents, and it is through this system
that various advertisers try to outbid their competition. However, owing to the
fact that this may seem as though relevance and advertising placements are
completely based on an advertiser buying his or her place, Google Adwords also
takes into consideration through an automated computer system the relevance of
the content of the website to the keywords submitted to the system.

How does Google Adwords look like after all this work?

The Google ad appears usually on the right-hand side of the page that's signed
up to host various Google Adwords advertisements. The company's advertisement
will appear only when the keywords under which it ad was listed was directly
searched for by the web searcher. Again, payment for the advertisement
placement only happens once the searcher clicks on the ad.

How can one minimize the costs of the Pay-Per-Click (PPC) system while
maximizing profits from sales and purchases?

Google Adwords, unfortunately, is not a no-brainer earning system for a company
advertising products or services. It requires a little bit more common sense;
after all, it is of interest to minimize still the costs of the Pay-Per-Click
system. If searchers keep clicking on ads without these clicks turning into
tangible purchases, a company would end up paying more to Google than receiving
profits from the traffic brought in to the website.

Simply put, minimizing PPC system costs will only happen if the more serious
buyers are the ones clicking the advertisements put up on Google Adwords.

The first step into making this scenario happen is by not being in the top
portion of the preferred keywords. While indeed, being on the top three of the
most preferred links would generate more clicks than placing lower in the
ranks, it would also mean inviting the clicks of a variety of searchers -- the
interested buyers, the curious searchers, the leisurely searchers not really
looking for anything in particular, and the searchers completely clueless about
what they are looking for and would keep on just clicking on to find out more.

Obviously, without targeting the people clicking on the advertisements, the PPC
system costs will add up, without necessarily meaning purchases.

However, by being in the latter portion of the list, there is a greater
propensity that the traffic being generated comprises those searchers who are
seriously seeking to purchase a product or service. Even being on the second
page of the search page may not be a bad thing; after all, these are the search
pages found only by those who are seriously out to buy a product, and are those
accessed by usually the more informed and intelligent buyers.

Moreover, sales will be greatly maximized by increasing relevance of content in
the website and keeping all the links alive. By having more relevant and
targeted content, a company avoids having its advertisements being clicked by
people who get confused as to what the advertisement really is for. Live links
keep assuring relevant traffic flows into the site, and even the continued
featuring of the advertisement on other pages.

At the end of the day, Google Adwords is a viable tool in order to increase
traffic to one's e-business if used in the most efficient way possible. By
minimizing irrelevant clicks and instead targeting those who are truly looking
to purchase a product or service, a company can best assure the profits they
collect would be much greater than the costs they have to pay for each click on
their Google Ad.

Secrets of google adwords

In the world of web advertising. None has generated more consumer response than
by pay-per-click (PPC) advertising.

The advantage of PPC advertising is its inherent flexibility. Traffic arrives
instantly from actual users and performance is measured in real time.

Currently, Google and Yahoo! are two giants that dominate the field. Google
Adwords is a pay-per-click advertising engine that makes use of its largely
popular search engine to encourage browsers to access client websites for a
minimal fee. It currently has the largest distribution network compared to
Yahoo! and the prices are relatively competitive with results.

For the advertiser considering this form of marketing, using pay-per-click
strategies can be a daunting task. But the advertiser just needs to keep in
mind a few pointers before plunging headlong into the fray.

1.  Create ads with a high click-through rate. Click-through rate is the
measure of relevancy in Google Adwords. The more people who enter your site
means in theory that more people find your site's content relevant to their
search.

2.  Choose your keywords carefully. Keywords are the links to which browsers
will be able to find your site. Bids are often placed for the most-used
keywords and oftentimes the prices for these words escalate to unbelievable
proportions.

It would actually be better to take some time to step into the head of your
target market and get a feel of what words they would put in the search engine
to solve their problems. For example, for people trying to buy motor oil online
they would usually enter "motor oil" into the search.

A more creative bidder can use other keywords that are also relevant to the
subject, which the browser is most likely to enter as well like, "lube change",
"overhaul", or "tune up". The possibilities can be endless with a little
imagination and role playing.

If you fine-tune the key phrases, your click-through rate will increase along
with the relevancy of your site to the consumer. Being first in using a new
keyword will also give the browser an impression that the bidder is the only
solution to this problem.

3.  List your site wisely. Google Adwords bidders have three ways of listing on
its search engine.

Broad match -- eat cheese -- will run a search string with all words that have
Google 1 Google 2 in it in any order. This will also display the results that
have relative connection to the search like ate cheddar, eating cheese, cheese
eating, etc.

Phrase Match -- "eat cheese" -- will run a search string that will display the
results that match the exact phrase "eat cheese" in that one order only. It
will return links that contain such phrases in sentences, lyrics, songs, etc.

Exact Match -- [eat cheese] -- is a more precise search will return a search
string with only eat cheese in it and nothing else.

Furthermore, you can opt to exclude your site from searches made for keyword
listing with a negative perception such as free, porn, cracks, hacks, etc. just
add a "-" at the start of the word (-free).

4.  Syndicate. Google Adwords is a syndication so advertisers can choose to
appear only in Google, its affiliates, or even other contextual engines.
Depending on the company's marketing strategy, you can also decide on which
countries and languages to appear in.

5.  Bid well. It is well advised that from the start it is wise to overbid
slightly to get a more realistic exposure from the start. Because of good
exposure, you can get a better feel on whether your click-through rate and
keywords matches your market.

6.  Geotargeting. Geotargeting is a Google service that lets you appear on
search results for browsers of a desired geographical location. Places as big
as regions to as small as cities can be targeted. Options are also available as
to a specific radius of an area chosen.

7.  Affiliates. In Google Adwords only one affiliate or seller ad can actually
appear on a single landing page for every keyword. However, if affiliates can
create a review for their site with significantly unique and relevant
information, then the site can appear in the same page along with the seller ad.

8.  Old fashioned hard work. Of course, nothing will ever get off the ground
without creativity, hard work, luck, and spending a few more dollars on
professional help.

Google Adwords must be taken as a tool in a box of tools for a company. This
way, the company can manage to maximize all the markets it can reach on and off
the web.

Google Adwords Keyword Tool

The Internet has brought on a lot of innovative ways to advertise a product or
service. Since a lot of businesses nowadays have made the Internet as one of
their major marketing channels, (if not the most important, they are always on
the search for more effective ways to advertise their merchandise.

Google AdWords is a fast and hassle-free way to purchase highly favorable
cost-per-click or cost-per-cost per impression kind of advertising, and it
caters to all kinds of budgets. Advertisements sponsored by AdWords are shown
prominently with search engine results on Google, and also on sites included in
the diverse Google network, such as Blogger and Earthlink. Ads that are tied up
with Google can reach a wide range of audience because of the huge amount of
searches done on the Google network. When one produces an AdWords
advertisement, keywords will be chosen in which the ads will be shown, and a
maximum amount for clicking the link will be assigned. One also has to specify
the Google network sites in which the ad will appear. The operation saves
businesses a lot of money since a merchant only pays when the ads are viewed,
whether it gets clicked or not. Maximum payment is dispensed per thousand
views. The ads made will appear immediately after the merchant submits the
billing information required. The online account control center enables one to
monitor the performance of the ads.

The ads are strategically placed in order to maximize exposure to online users.
They can be located alongside or at the top of search results, or in a page that
appears when a user navigates to find a site directory. Ads are also displayed
on Gmail, Google's own electronic mail service.

Advertisements that are keyword-targeted are ranked by determining the number
of times they were clicked, and also by the quality score. The quality score,
on the other hand, is known by its clickthrough rate and other relevant
factors, such as the importance of the text of the ad and historical keyword
performance. High-ranking ads will be placed at the top of other ads on the
search results of Google.

The system determines the placement of the ads by studying the queries of
searchers to know exactly what region they are searching for. The Internet
Protocol address may also be used as a basis to know where the searcher is
from. If AdWords fail to come up with the right targeting for the
advertisements, national or global advertisements will be displayed in its
place.

There aren't much technical requirements for utilizing AdWords. It is advised
to have the latest browser installed that is enabled with Javascript. For
Microsoft Internet Explorer, at least the version 5.0 is recommended, and at
least the version 6.0 for Netscape users. Editing of browser preferences may be
necessary for those using an updated browser to enable Javascript and cookies.

It is possible to for AdWords ads to run on the individual web sites of
merchants. There are two ways:

1.Google AdSense for Search Websites that transacts at least 5 million searches
per month can flash AdWords advertisements on their results pages.

2. Google Adsense for Content Any web publisher can apply online. Premium
service eligibility can be attained if a site receives more than 20 million
views in a month.

What are the advantages of using Google AdWorks? Contracts and deadlines can be
a thing of the past by using Adsense. It does not ask packages and prepayment
from users. There are no minimum spending and contract requirements.

When a Google AdWorks account is created, a one-time activation fee is created,
and an initial credit limit is established. The credit limit is increased
everytime the account reaches is credit limit before 30 days has expired.
Highest credit limit is $500.

Several payment options can be chosen from, the post-payment option and the
pre-payment option. For the post-paying, payment is only dispensed for the
clicks that the ad actually received.

Businesses will never run out of options on how to advertise their products and
services. In fact, the channels have become more and more creative and easier
for those interested to market their wares. Merchants should choose the most
suitable and cost-free means for advertising.

Page Ranking with Google Adwords

When surfing through the Internet, one occasionally comes across little text
advertisements to the right of the usual advertisements that come in websites.
These are ads through the program Google Adwords.

Google Adwords is a variation of the pay-pero-click advertising system;
advertisers end up paying Google for each click by a searcher or web-surfer,
not for any other extraneous costs. A regular Google Adwords ad is composed of
a headline with 25 characters and basic product information with at most 70
characters.

However, unlike the regular pay-per-click systems which base their search
engine hits and ranking based completely on a site's ability to bid highest for
particular keywords, Google Adwords gives a ranking on the basis of the cost per
click and the click-through rate. This means that while advertisers also aim to
bid for keywords, Google also factors in the relevance and the traffic coming
in to the website when ranking a page.

Why are people using this system?

The Internet, as everyone may well know, is an effective means to reach people
across borders and geographic constraints. According to recent polls, Google
and its various applications (its search engines, its email services, among
others) reach over 80 percent of the Internet's average users. This simply
translates to greater than 80 percent of Google's average 81.9 million users in
a month being exposed to advertisements via the Google network.

More than that, Google Adwords appear even in its email service portal, called
Google Mail (or Gmail). The little advertising snippets appear atop the Inbox
and even within the body of the emails sent to and fro Google users. With
statistics showing that majority of the time spent on the Internet actually
going into checking, writing, and managing emails, this even increases the
demographic exposed to advertisements run on Google Adwords.

Other Google affiliates, like AOL, AskJeeves, AT&T, and even the New York
Times, who employ Google's search capacities, include Adwords ads in their
search pages.

Given this huge exposure without the fixed cost of prepaid advertising
services, it is obvious why many advertisers flock to Google Adwords.

How does one get ahead with Google Adwords?

The answer is simple -- get the Adwords ad ranked higher than the rest! With a
higher ranking comes greater exposure in more web pages, search engines, and
affiliate pages, as well as more traffic coming through to click the
advertisement and gain access to the product or service being offered by the
company.

The first thing that must be assured is that the keywords are in fact, relevant
and related to the content of the website. The closeness of the keywords to the
very content found in the website, the greater propensity for Google to rank
the page higher.

If the company is intent in using a particular domain for over a year, it
should sign up for the domain services for more than a year. This is the best
way for Google not to evaluate the site as a spam site, as spam websites
usually sign up for domains only for a duration of the year.

Testing is also a necessary factor in trying to make the most out of Google
Adwords. Find ways in order to test the traffic generated by various keywords
in relation to the content of the product or service being offered. Use
keywords in the ads partly into the headline or title of the page with the
product or service.

Moreover, do not spread the coverage of the advertisements too thinly. Google
allows for its clients to specify countries, regions, and languages. Take
advantage of this option in order to advertise to the niche and target market
-- the market that will likely be interested in the product or service offered,
and, eventually, make a purchase.

Most importantly, make sure that clicking on the Adwords advertisement will
lead to a page detailing the exact product being advertised, not a motley of
other products. This allows for the page to be more relevant to the keywords
found within the Adwords ad.

Taking advantage of this ingenious system created by Google is not too
difficult given some time and energy focused into creating the best and most
efficient advertisements. By targeting the market and making content relevant
and up-to-date, any company's Adwords ads will surely come in stellar ranking
compared to those who don't follow the same tips.

How To Advertise With Google Adwords

Adwords is Google's "text-based" approach for advertising. This is a service
wherein it permits you to make your own advertisements, select your choice of
keywords to correspond to your ads and manage or establish your advertising
cost thru what is called the "cost per click " scheme, wherein you only pay on
certain times that customers click on your advertisement. Anyone can promote
their website on Google Adwords.

The concept of Google AdWords is very simple; you make advertisements that
Google then will display alongside standard search results. When an individual
searches for certain keywords that you have submitted to Google Adwords you
like to be linked with, then your ads come into view.

For instance, when you are selling Mickey Mouse bags, you can request your ad
to be displayed alongside Google search results when individuals searches for
Mickey Mouse or bags or children's school supplies.

Google Adwords is very similar to traditional advertising, wherein you can make
your own ad for your website. The main difference is that each time Google
displays or shows your add, you do not pay them; you only pay when an
individual clicks your advertisement.

Google AdWords can be a great option when you only have a limited budget for
reaching prospect clients. You can promote or advertise your website on Google
Adwords for as low as $1.50 monthly. Google's sign up fee is only $5 after
which you can already set your budget for a minimum of 5 cents a day. And
setting up your campaign would only take ten minutes with a tool so you can
preview your campaign.

Steps in opening a Google AdWords account:

1. Go to "https://adwords.google.com/select/" then hit the "Click to Begin" key.

2. The screen then will prompt you to pick out the languages and countries
where you want your ad to appear. When your website is the English language,
choose the language "English" then the countries that you want to do deal
business with.

3. Then you can go ahead and make your ad. For your headline, you have a limit
of only 25 characters and a 35 character limit for your description.

4. Where it asks for your display URL, you then will enter your homepage URL;
this is the site you want displayed in the ad.

5. Where is asks for a destination URL, you then will type in the "URL" of your
website landing page. 6. Hit "Create Ad and Continue"

7. Type in your selected keywords and hit "save keywords"

8. The screen will then request you to select your maximum CPC (cost per
click); in the box, type in .05 and hit "recalculate estimates". The system
will then furnish an estimate of the projected total of clicks a day, the "cost
per day" as well as the predictable position of the ad.

Note that this is just the introductory setting up of account. At this stage,
you are not obliged to pay all of the "bid costs" that you have entered so you
can try entering several maximum "cost per click" charges and then find out
what is the system forecasts your clicks and costs to be.

9. Hit "Save & Continue".

10. You will have the choice to make more ads having different keywords as well
as budgets; or you can hit "Continue to Step 3". After you have made ads for
each of your keywords, you need to target and then establish your everyday
budget then hit "Save and continue".

11. You then will read Google Adwords terms and conditions, select the "agree"
button then enter your "email address" and your password which the system
requires. After you hit on "submit", Google then will send a confirmation email
to you.

12. Once you receive their email, you then should confirm or verify your
account by way of hitting the link provided in the email then type in your
email as well as your password in the login screen which will pop up the moment
you hit the link.

13. After you have successfully logged in, you then will type in your "credit
card number" and submit all your personal details and now, you are all set to
begin advertising or promoting on Google.

The Google AdWords structure and method makes it possible for you to make a
tremendous number of testing. Remember to follow your results. And before you
get deep down creating your promotions, make certain that you select a system
of "pay per click" tracking so that you will be able to enhance the
effectiveness of your ad campaign, boost your click through frequency and
obtain better returns on your advertising investment.

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