The Jacksonville Jaguars' value increased 17 percent for owner Shad Khan over the past year, according to annual NFL team valuations released on Aug. 13 by Sportico, a sports-business website .
But the Jaguars remained among the lowest-valued teams in the NFL, in 31st place at $5.57 billion, the same position as Sportico's 2024 rankings.
Only the Cincinnati Bengals ($5.5 billion) are lower.
The Jaguars were purchased by Khan in 2012 for $770 million . According to the Sportico figures, the team's value during that span has increased $3.8 billion, more than sevenfold.
The Jaguars' increase over the past year also reflects the money the team is spending on its end of the deal for the Stadium of the Future , scheduled for completion in 2028. Khan is picking up $625 million of the estimated $1.4 billion project, plus any cost overruns, with the city of Jacksonville paying $775 million.
Jaguars officials did not immediately comment on the Sportico report after a texted request by the Times-Union.
Who leads the NFL valuations?
As usual, the Dallas Cowboys are the most valuable team in the NFL. Sportico pegs the Cowboys ' value at $12.8 billion, a 24 percent increase over the past year. The Cowboys are followed by the Los Angeles Rams ($10.43 billion), the New York Giants ($10.25 billion), the New England Patriots ($8.76 billion) and the San Francisco 49ers ($8.6 billion).
The Rams and Giants are tied for the largest increase in value over the previous year at 34 percent. Every NFL franchise increased in value, with the Carolina Panthers (27th in value at $5.76 billion) showing the smallest bump at 12 percent.
Where do the Jaguars AFC South, Florida opponents rank?
Houston is 12th ($7.17 billion), Tennessee is 22nd ($6.2 billion) and Indianapolis is 28th ($5.72 billion).
Among the Jaguars' in-state rivals, the Miami Dolphins are seventh ($8.25 billion) and the Tampa Bay Buccaneers are 19th ($6.47 billion).
Forbes also releases an annual valuation of NFL teams. The Jaguars were 26th last year with a valuation of $4.6 billion.
Sportico's methodology
Sportico defined the total value of an NFL team as "the sum of the enterprise value of a franchise combined with the value of team-related businesses and real estate holdings."
Sportico said it calculated each team's historic and projected revenue, "relying on publicly available information and financial records — along with interviews with those knowledgeable of team finances, including seven sports bankers and lawyers who actively work on NFL transactions."
Sportico said 13 NFL teams cooperated directly with them, but did not say which. It also said information "was vetted with multiple club owners, team financial and operating officers, media relations personnel and former team executives, as well as industry experts."
This article originally appeared on Florida Times-Union: Jacksonville Jaguars valued at more than $5.5 billion, 31st in NFL
