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Tennessee, Adidas announce 10-year partnership
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- Tennessee, Adidas announce 10-year partnership
The University of Tennessee announced a 10-year partnership with Adidas on Wednesday. The partnership will be effective July 1, 2026 and Adidas will be the official footwear, uniform, apparel and sideline partner of University of Tennessee athletics.
Vice chancellor and director of athletics Danny White discussed Tennessee and Adidas' partnership.
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"Our mission is to build the premier athletics department in the country and to lead the way in college sports," White said. "Partnering with Adidas is an ideal fit, as their mission is to be the best sports brand in the world.
"There is no denying the resurgence of Tennessee athletics, powered by the greatest fan base in all of sports. Our strong licensing numbers, impressive television ratings, and sold-out venues all reflect this. Adidas recognized our potential and responded with one of the best apparel deals in the history of college sports, prioritizing Vol nation and the Tennessee brand. This partnership provides us with a significant advantage in the ever-evolving landscape of college sports. We take pride in our fan base and the competitive edge they offer us. We refuse to partner with someone who does not feel the same way."
More: Photos of Tennessee's Adidas Smokey Grey football uniform through the years
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This article originally appeared on Vols Wire: Tennessee athletics reaches 10-year partnership with Adidas
