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Fanatics issues apology to New England Patriots, Seattle Seahawks fans
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- Fanatics issues apology to New England Patriots, Seattle Seahawks fans
Fanatics didn't expect the New England Patriots and the Seattle Seahawks to make it to Super Bowl 60.
That miscalculation has led to frustration from fans over merchandise availability, complaints over quality and — now — an apology from the company.
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"NFL fans, we've seen your jersey feedback, and we take it very seriously," the company posted to X . "We've let Patriots and Seahawks fans down with product availability — we own that and we are sorry.
"This Super Bowl matchup has created unprecedented challenges for us because of the massive surge in demand we saw from Patriots and Seahawks fans. Both teams went from missing the playoffs last season to being in the Super Bowl, an incredibly rare occurrence that led to these two fanbases buying nearly 400% more jerseys since Thanksgiving vs. last year. Even though we ordered substantially more jerseys for these teams than ever before, we've struggled to meet the overwhelming demand to keep team color jerseys in stock, which we know is your expectation. As sports fans, we understand your frustration and we will work tirelessly to be better."
Fanatics has the official licensing deal with the NFL to manufacture and distribute all Nike NFL products. Over the past week, consumers have complained on social media that the company's $160 Super Bowl jerseys are poor quality.
A photo posted to X by the Patriots Pro Shop showed a restock of jerseys with the Super Bowl logo in different locations on the shoulder of different jerseys.
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Fanatics, however, said in its statement that the quality remains the same and pegged the discourse on some "unflattering photos."
"We are bringing in more team color jerseys daily and offering alternative options in the meantime," the statement continues. "We've heard questions about the quality of these alternate jerseys and can assure you that, despite some unflattering photos, these jerseys are identical to the standard Nike replica 'Game' jerseys — one of the highest-consumer-rated items we carry built on the core template that has been unchanged since Nike took over NFL jerseys in 2012."
Fanatics added that any product can be returned for free through its app, even if the product was purchased through the NFL Shop or Patriots and Seahawks team stores.
"We want you to know that we're listening and we're ready with a deep assortment of jerseys and fan gear for whoever wins on Sunday. There is nothing better than serving passionate sports fans and we value your feedback above all."
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