The Indiana Hoosiers are finalizing their preparation for the College Football Playoff National Championship game against the Miami Hurricanes on Monday while trying to avoid outside noise around the program from reaching them.
The Hoosiers have reached the CFP final following an undefeated season under head coach Curt Cignetti, who engineered one of the most dramatic turnarounds in college football history.
Indiana will enter Monday's game boasting a 15-0 record after winning the Big Ten championship and following that with playoff victories over the Alabama Crimson Tide in the Rose Bowl and the Oregon Ducks in the Peach Bowl.
And with the on-field success mounting, an off-field storyline has not-so-quietly developed this week after The Wall Street Journal detailed Cignetti's rigid daily routine away from football.
The report revealed that Cignetti eats the same Chipotle burrito bowl nearly every day — rice, beans and chicken, with a side of guacamole — a habit that dates back years and aligns with his disciplined approach to coaching.
"He just wants to be able to eat it, watch his film, and go for the next game," Indiana's assistant director of football operations, Jake McDonald, told The Wall Street Journal. "He's a simple man."
The story quickly gained traction, prompting Chipotle to publicly acknowledge the connection with the coach for the first time.
In statements provided to both TMZ Sports and The Wall Street Journal, Chipotle confirmed it has been in contact with Cignetti's management regarding a potential future partnership.
"We appreciate Coach Cignetti's fandom and applaud his assistant director of football operations for being among the top 1% of Chipotle Rewards members in the state of Indiana," Chipotle said in its statement to TMZ Sports.
The chain made clear, however, that no deal has been offered and that any potential partnership discussions are on hold for now.
"Right now, it's important that we let him focus on his team's ultimate goal," Chipotle said, signaling that conversations would resume only after the season concludes.
Indiana Hoosiers head coach Curt Cignetti.Grace Hollars/IndyStar / USA TODAY NETWORK via Imagn Images
The Wall Street Journal similarly reported that Chipotle described itself as "in contact" with Cignetti's management, but emphasized that the company is intentionally backing off during the lead-up to the championship game.
While Chipotle stopped short of announcing any formal agreement, the company's public acknowledgment added another layer to the spotlight surrounding the Hoosiers coach.
On top of Chipotle, multiple football analysts have floated Cignetti as a potential candidate to be hired by an NFL franchise during the current coaching cycle.
Appearing on ESPN's "NFL Live," Marcus Spears mentioned Cignetti as a perfect match for the Pittsburgh Steelers , while CBS' Leger Douzable named him as an option for the Las Vegas Raiders .
Indiana and Miami are scheduled to meet Monday night in the College Football Playoff National Championship, with kickoff set for 7:30 p.m. ET at Hard Rock Stadium in Miami Gardens, Florida, on ESPN and the ESPN app.
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This story was originally published by Athlon Sports on Jan 17, 2026, where it first appeared in the College section. Add Athlon Sports as a Preferred Source by clicking here.
