It's the fourth day for Sportico at Cannes Lions, getting time with some of the biggest names in sport—athletes and executives—as an official media partner of SPORT BEACH.
Sportico spoke with Genius CRO Josh Linforth about one thing that might be hotter than the South of France right now: sports, and how advertisers can tap into the emotions of sports fans. Linforth says that it's the last live event that regularly brings people together unlike anything else right now, and we have the data to see what and how fans are watching right now.
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NBA Europe is coming to the end of its investment process, and George Aivazoglou, the managing director of NBA Europe, walks Sportico through what's up next (meeting with agencies about partners) and why now is the right time for NBA Europe to launch.
Jimmy Rollins discusses with Sportico how MLB is different from when the former shortstop was at his peak, and how he went from initially not liking the recent rule changes in MLB to appreciating them. He also talks about the disparity between large and small payroll teams—back in Rollins' prime, the richest team was the Yankees—and whether he requested special clauses in his contract. Sportico also snagged time with David Ortiz, who thinks the timing of instituting the pitch clock is "perfect."
For more of Sportico's exclusive videos from the French Riviera, check out Sportico Studio .
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