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Lexie Hull Builds Beauty Brand Ahead of Her Final Season With the Fever
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- Lexie Hull Builds Beauty Brand Ahead of Her Final Season With the Fever
Indiana Fever guard Lexie Hull marked an important moment for her beauty brand FORTA Cosmetics on Wednesday.
Along with her former Stanford roommate and brand co-founder Sarah Guller, Hull headed to New York City to take part in the inaugural Sport Beach Draft Day . The event featured a high-stakes pitch forum for seven athlete-led ventures, and the Fever guard got on stage to represent FORTA.
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San Francisco 49ers RB Christian McCaffrey, NBA legend Carmelo Anthony, and NFL icons Peyton and Eli Manning were among the other athlete-entrepreneurs who presented their respective ventures in the high-profile business event.
Sport Beach Co shared a post about FORTA on Instagram, which also featured a strong message from Hull.
"The next few years are critical because of how fast this category is growing and we want to be the brand everyone is talking about," said the Fever star.
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Hull and Guller launched FORTA in March. The company, which they market as a performance-driven beauty brand, has made significant strides in recent months. Beyond selling out the initial inventory of its first product, the Lock & Go Setting Spray, FORTA was also accepted into the esteemed Sephora Accelerate Program .
As for her basketball career, Hull remains under contract with the Fever through 2027. She will enter the second and final season of her two-year deal with Indiana in the upcoming campaign, expected to start in May 2027.
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Hull will also take part in the third season of the Unrivaled 3-on-3 league, which tips off in January. The 6-foot-2 guard won the inaugural Unrivaled championship with Rose BC in 2025.
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This story was originally published by Athlon on Oct 29, 2026, where it first appeared in the WNBA section. Add Athlon as a Preferred Source by clicking here.
