Story by
What Lou Williams said about Hawks’ surprising Magic City partnership
- Story by
- What Lou Williams said about Hawks’ surprising Magic City partnership
What Lou Williams said about Hawks' surprising Magic City partnership appeared first on ClutchPoints . Add ClutchPoints as a Preferred Source by clicking here .
The Atlanta Hawks ' unexpected collaboration with Magic City drew national attention this week, and former NBA guard Lou Williams fully supported the partnership.
Advertisement
Williams spoke during Friday's episode of Run It Back, calling the partnership a genuine celebration of Atlanta culture .
"We're working some details out but I'm in full support of this. Shout out to my good people and the relationships that I have over there at Magic. I love that Atlanta is embracing some of our culture in the city. This is a cool link up… I know a lot of people won't understand it. It's a lot of people that don't understand it but I'm glad this is going global because now y'all understand me. This is what we do in Atlanta. I know some of y'all imaginations run wild but this is what we do in the city. So shout out to the Hawks. Shout out to my good people over there at Magic. I love to see them come together and put them on this stage."
The Hawks unveiled the collaboration Thursday, revealing "Magic City Monday," a themed promotion tied to their March 16 home game against the Orlando Magic . Tipoff is scheduled for 7 p.m. ET, with the broadcast set for NBCSN and Peacock. The team also revealed a co-branded hoodie featuring Magic City's name across the chest beside the Hawks' logo.
'Lemon Pepper Lou' legacy resurfaces as Hawks lean into Atlanta culture
The pairing has drawn extra attention because of Williams' own history with the club. He earned the nickname "Lemon Pepper Lou" after a widely publicized incident during the NBA's 2020 COVID-19 bubble in Orlando, when he exited the restricted environment to visit Magic City and was photographed with rapper Jack Harlow before returning. The league imposed a quarantine on Williams, costing him time with the Los Angeles Clippers at that point, and fans began referring to him by the moniker tied to the club's signature lemon pepper wings. Williams later embraced the phrase, even securing a trademark on "Lemon Pepper Lou" as part of his personal brand.
Advertisement
On the court this season, Atlanta (30-31) sits ninth in the Eastern Conference standings. The Hawks secured their third consecutive victory Thursday with a 126-96 win over the Washington Wizards and will look to continue their momentum Sunday when they host the Portland Trail Blazers (29-31) at 6 p.m. ET.
Whether celebrated or criticized, the Hawks' partnership with Magic City has thrust a local cultural touchstone into the national spotlight, with Williams stressing that the move reflects something authentic about Atlanta.
Related: Hawks see massive spike in ticket prices after Magic City Night announcement
Related: Hawks' CJ McCollum, Corey Kispert offer two sides of the same coin after Wizards trade
