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NFL Legend Terry Bradshaw Announces New Partnership Ahead of 2026 Kentucky Derby
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- NFL Legend Terry Bradshaw Announces New Partnership Ahead of 2026 Kentucky Derby
Terry Bradshaw needs no introduction. One of the most successful quarterbacks in NFL history, Bradshaw is a four-time Super Bowl champion, three-time Pro Bowler and Pro Football Hall of Famer.
Bradshaw's crossover appeal has been just as remarkable. He is the only NFL player with a star on the Hollywood Walk of Fame, and he has built multiple careers as a broadcaster, actor, singer, motivational speaker and breeder of championship quarter horses.
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It is, therefore, no surprise that Bradshaw will again make his presence felt at one of the most iconic sporting events of the year: the 2026 Kentucky Derby.
Former Pittsburgh Steelers quarterback and Fox Sports analyst Terry Bradshaw.Dale Zanine-Imagn Images
Bradshaw shared on Instagram that his Bradshaw Bourbon is partnering with The Yard, a renowned grilled cheese and gastropub brand in Pittsburgh, at the Kentucky Derby.
"Saddle up 🐎 It's Derby Day at The Yard! We're teaming up with Terry Bradshaw to pour his new Bradshaw Bourbon all day long 🥃"
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Considering how Bradshaw Bourbon came about, this is a huge collaboration. In 2020, he debuted the brand, which combined his two longstanding passions, horses and whiskey.
The flagship expression is a small-batch Kentucky straight bourbon that delivers aromas of vanilla, toffee and toasted oak. It has a flavor profile of baking spice and coconut and a long, warm finish.
Earlier this year, Bradshaw expanded the lineup with two new cask strength single barrel expressions, a six-year aged at Green River Distilling Co., the 10th-oldest distillery in Kentucky, and a limited 12-year expression named TB-12-Year as a tribute to his jersey number, with fewer than 25 barrels produced.
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The 152nd Kentucky Derby, known as the "Run for the Roses," will take place on Saturday at Churchill Downs in Louisville, Kentucky, with post time of 6:57 p.m. ET on NBC and Peacock. More than 125,000 Mint Juleps, the race's official cocktail, are served at Churchill Downs each Derby weekend, and this year, some of those will be poured with Bradshaw's name on the bottle.
Related: NFL Legend Michael Strahan Makes Personal Announcement on Tuesday
This story was originally published by Athlon Sports on May 2, 2026, where it first appeared in the NFL section. Add Athlon Sports as a Preferred Source by clicking here.
