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Would the Red Sox sell naming rights for Fenway Park’s field? Here’s team president said
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- Would the Red Sox sell naming rights for Fenway Park’s field? Here’s team president said
While Dodger Stadium has long been one of the most iconic ballparks in the world, its owners have recently cashed in on a new naming rights deal for the venue.
The Dodgers sold the rights for the field itself to Uniqlo, a clothing brand based in Japan. The venue’s full name is now Uniqlo Field at Dodger Stadium. It follows a trend that’s occurred in other sports, like the Denver Broncos’ Empower Field at Mile High. According to the Los Angeles Times, Uniqlo will pay the Dodgers more than $125 million for a five-year agreement.
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With their own legendary ballpark, would the Red Sox consider profiting on a similar naming rights deal for Fenway? Team president Sam Kennedy told the Boston Globe his ownership group had not ruled out the possibility.
“Well, we are always looking for ways to generate more revenue. We don’t hide behind that,” Kennedy told the Globe. “And the idea of that (selling the naming rights) is to generate more revenue so you can put it back into the team. But as of now, we’ve not explored that.
“I’ve learned to never rule things out,” Kennedy said.
Kennedy also appeared on MassLive’s Fenway Rundown this week and shared some lofty goals for the 2026 season.
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“We want to win a World Series,” Kennedy said. “We hope to take that next step forward in October. But I’d be lying to you if we didn’t think we had a team that was built to get to the postseason and capable of really having a special run. But it’s easy to say that here as we get to the last hours of spring training. But no, this is an aggressive bunch, a confident group, and we’re hoping to get back to October. Anything can happen once you get into the dance.
“It’s hard to put a win total. It’s hard to put a date in October. As I said, we want to win. We want to win the whole thing and go all the way,” he later added. “And I think we’ve got a group that believes in themselves and certainly has the ability to do that. That said, the randomness of baseball and especially in October, it’s very hard to predict. But in terms of expectations, from we said at the outset of the off season, the expectations are to take that next step in October and to get to the postseason and then advance beyond where we got to last year.”
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