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World Cup Loss To Belgium Scores 42M U.S. Viewers
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- World Cup Loss To Belgium Scores 42M U.S. Viewers
Rising viewership for the FIFA World Cupclaimed more records, with 42 million average viewers for the U.S. men's team's match with Belgium -- the largest ever for any soccer telecast in U.S. history.
This data came from Nielsenpreliminary data and Adobe Analytics on Fox TV platforms, Telemundo and Peacock.
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Fox Television Network, FS1, and digital services posted 30 million average viewers -- the largest number everfor any English-language soccer telecast in U.S. history.
Another 12.0 million viewers came from Telemundo/Peacock, according to Spanish-language network Telemundo, for a total of 42 millionviewers.
Peacock pulled in 6.7 million average streaming viewers, with Telemundo at 4.8 million for its linear TV airing.
It was the largest Spanish-language U.S. men's teamsoccer match in history.
For the Fox airing, viewership during the match peaked at 36.9 million between 9:15 p.m. and 9:30 p.m. Final numbers could go higher -- 8% to 10%, according toanalysts.
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The lopsided, not-so-competitive match had a final score of 4-1 with Belgium advancing to the quarterfinals.
Earlier in the day, measurement service AdImpact estimated theU.S.-Belgium match scored an average 34.2 million viewers for the English-language version on Fox Television Network and other platforms. Telemundo/Peacock had 13.7 million viewers for theSpanish-language viewers.
Overall the broadcast, per AdImpact, totaled 47.9 million viewers.
Before the match, analysts were estimating that viewership would be between 40 million and50 million viewers, which would be on par with a late-round NFL playoff game.
