I’m a bookkeeper specializing in clean, accurate books for small businesses and solo entrepreneurs. I handle monthly reconciliations, A/P, A/R, and payroll, and I set up workflows that keep you compliant and cash-flow aware. I work primarily in QuickBooks Online and I’m known for clear reports you can actually use to make decisions. My goal is simple: timely books, fewer surprises, and a partner you can count on during close and at tax time.
Coastal-Inspired Financial Clarity for Santa Cruz and Monterey Locals Serving small businesses, solo professionals, trustees, and executors across the Monterey Bay and beyond, Salt and Ledger takes the stress out of your finances. We offer cost-effective, fully customizable plans that bring order and optimism to your books. Whether you need a strategic partner to lead the way or collaborative support for your family or business, we provide: - Bookkeeping and financial reporting for modern, tax-ready records - Fiduciary and estate bookkeeping including cleanups, investments, pensions, and court-ready reports - Tax preparation and strategic planning for individuals and businesses - Advisory and fractional CFO services - Payroll and HR support with Gusto, ADP, and Paychex expertise - QuickBooks, NetSuite, XERO, Acumen, and Sage setup and training We are a tech-forward firm that believes in clear communication and local roots. Se habla español.
As a seasoned QuickBooks ProAdvisor and former QuickBooks Live Expert, I help small businesses build a strong financial foundation—whether you're just starting out or getting back on track. With expertise in bookkeeping, systems setup, and software transitions, I specialize in resolving complex accounting challenges and streamlining financial data. Whether you're migrating to QuickBooks Online from Desktop, starting fresh, or transforming disorganized records into a foundation for growth, I bring a solutions-focused mindset. With a unique blend of technical expertise and practical business experience, I’ve supported clients across a range of industries—including hospitality, auto repair, construction, retail, and equine services—gaining extensive experience in guiding users through real-time accounting challenges. As a certified advisor for multiple accounting platforms, I help clients choose the right software and subscription level—whether that’s QuickBooks, Xero, or another solution. I work closely with new business owners to create comprehensive, customized business plans: defining goals, projecting financials, and building a clear, actionable roadmap. Whether you need full-service bookkeeping or prefer to take a DIY approach with expert support, I offer flexible services tailored to your needs.
Rise is a boutique financial solutions firm, specializing in strategic financial consulting, including fractional CFO consulting, accounting, and tax services tailored to your business needs. We're here to be your trusted partner in achieving financial success, offering expert guidance and personalized solutions that fit your needs no matter the stage of your business.
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ABOUT OUR FIRM Jack Chiorini started our firm in 1938 on Washington Street in downtown Santa Cruz. The firm went by the name J.L. Chiorini, P.A Jack was a very dynamic and well-respected personality in the community. He served two terms as mayor of Santa Cruz, was on the founding board of Dominican Hospital, and was active in many other community affairs. In 1949 the firm moved to 155 Walnut Avenue, where it operated continuously for 56 years. Over the years, the firm grew along with the community and responded to the ever-changing needs of its clientele. Services offered included accounting and financial statement preparation, audits of small businesses and governmental units, and tax preparation and planning. In the 1980s and 1990s, our client base shifted from a retail and manufacturing orientation to a mixture of specialty retail, light manufacturing and professional services. Over the same period, the Santa Cruz area grew significantly more affluent. All the while, the emergence of the personal computer dramatically changed the day to day operations of small business. As the composition and needs of our clients changed, we adapted and expanded our services to meet those needs. We now provide our business clients with consulting services that address a wide variety of issues, from entity formation to financial reporting and analysis, to exit strategies. Our tax services emphasize planning for both annual income taxes as well as significant life events, such as purchasing the first home and advising on wills, trusts and estate matters. Our accounting services include everything from setting up accounting systems to preparing reviewed financial statements. Our client base is extremely diverse and reflects our geographical region. We count among our clientele farmers, professors, software and hardware designers, restauranteurs, retailers, doctors, veterinarians, lawyers, scientists, artists and unique entertainment and tourist oriented businesses. The diversity of our client base has afforded us a correspondingly broad level of practical experience. We pride ourselves as being both the first choice and the choice of last resort for our clients. Our professionals plus our network of experts deliver the resources necessary to make wise decisions in a complex financial world.
