Management and consulting in Montgomery, AL

PRC Impact is a qualitative research and civic strategy firm based in Montgomery, Alabama. We help public agencies, nonprofits, coalitions, campaigns, foundations, and mission-driven organizations understand the people their decisions, programs, and messages affect. Our work includes focus groups, interviews, listening sessions, message and issue research, civic strategy support, and strategy from findings. We bring depth to research involving Black residents and families, women, caregivers, voters, rural and Southern communities, and people directly affected by public systems.