Parallel Path is a digital marketing agency that specializes in socially-driven, multi-channel user engagement where each channel impacts the others. Tactics are always evolving, and social networking and personalization is increasing. Online marketing should not be an afterthought once a corporate website is designed and published. We believe that online marketing should be done in conjunction with an overall marketing and brand development strategy. We believe that the full value of online marketing can be realized. Most importantly, we believe that online marketing is a data-driven evolution where valuable data about the entire customer lifecycle, both online and offline, are used to achieve the greatest successes for our customers.
