Fire destroyed the Florence Hotel twice, but it was painstakingly rebuilt to its current grandeur in 1941. An accommodation option that was quite contemporary for the time it was established in, the hotel's facade was a brainchild of architect G.A. Pehrson. Modernity oozed from every corner of its interior as well; the place was centrally air conditioned and had bold characteristics like glass doors in the bathrooms. The hotel was a living personification of aristocracy that entertained patrons to the likes of legend John Wayne. However, in 1970 the hotel closed its doors to guests and was later utilized as a commercial building that boasts of a distinguished legacy.

Cross Streets: Between E Front St/W Front St/S Higgins Ave and E Main St/W Main St