Founded in 2014, Credo's mission is to create a cleaner, more sustainable, more ethical beauty industry. Credo has defined what the term "clean" means in an under-regulated beauty industry-it is the nexus of safety, sustainability, and ethics. Today, Credo is known as the fastest-growing clean beauty retailer and is heralded as the standard-bearer when it comes to clean, sustainable beauty. To be "Credo clean" goes beyond a restricted substance list (or "free of" list). For its efforts in tackling the beauty industry's packaging problem, Fast Company named Credo the most innovative beauty company of 2021 and 2025.
The secret of Asians flawless skin
Kelly Beauty Supply sells beauty supplies nationwide.
