The ultimate global fashion destination for trendsetters who want the latest Insta-ready, TikTok-approved, celeb-worthy looks and they want them now. This weekend’s ‘fit is right here.
Hemp's legendary strength, versatility and other more mystical properties make it a popular material. Comfortably durable and long-lasting hemp shirts, pullovers and even towels line the racks of this store while massage oils, handbags, ropes, strings and threads round out an incredible selection of merchandise. The Newbury Street store is busy on weekends, with tons of browsing shoppers eager to see firsthand what hemp can do.
Lure
This Swiss fashion house for the modern woman can be found on Newbury Street. Since 1922, the Kriemler family has been putting together magnificent collections and Boston has always taken notice of their haute couture. Halfway between conservative and cutting edge, this is where a professional woman would find power suits for the office and versatile outfits that work day or night. Designer Albert Kriemler has done his best with tapered pantsuits, smart suit jackets and streamlined skirts. The business attire here is very professional, yet feminine enough for any woman to feel classy and put-together.
