As the beverage market shifts from sugar laden ready-to-drink beverages to lighter drinks such as hard seltzers, consumers are increasingly looking for a better, healthier value proposition in their beverages. Hard seltzer brands in particular were built and grown on a foundation of consumers who sought healthier lifestyles. However, as it turns out, hard seltzers don't deliver on the promise of a comfortable and healthy drinking experience. Carbonation, despite being the market norm, leaves room for bloating and general discomfort and makes it difficult to enjoy more than just one or two beverages. Founded in 2019, NOCA Beverages (which stands for NO CArbonation), was brought to market as the next evolution in the beverage industry. NOCA is a non-carbonated spiked water. Think hard seltzer without the bubbles. NOCA is naturally gluten free, has 95 calories, 2G sugar, 3G carbs, and 4.5% ABV.
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