The most unique collection of engagement rings and fine jewelry in Southern California.
Our business specializes in fine jewelry such as platinum, gold, sterling silver and watches. Our merchandise is unique, handcrafted and custom made. We do all kinds of jewelry and watch repairs as well as modifications. We offer free jewelry cleaning for all our customers. Our return policy is 30 days for full refund & 60 days for exchange with original receipt. Custom & special orders are excluded.
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We specialize in Custom and Handmade Jewelry for all occasions. We also do Jewelry and Watch Repair. Please let us earn your business no matter what your budget is.
Big Choice Jewelry is a proudly Armenian-owned jewelry store in Glendale, California, with over 40 years of experience in fine craftsmanship and design. Specializing in gold, diamonds, and custom-made pieces, we offer a wide selection of high-quality jewelry that blends timeless elegance with personal style. Whether you're searching for an engagement ring, a meaningful gift, or a custom design, our family-run business is committed to providing honest service, expert guidance, and exceptional artistry rooted in generations of tradition.
