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The Daily Advertiser
LSU athletics open to selling jersey advertisements if NCAA rules change | Report
- Story byThe Daily Advertiser
- LSU athletics open to selling jersey advertisements if NCAA rules change | Report
BATON ROUGE — To help offset the hit its athletics budget will take on in the aftermath of the House settlement, LSU officials have said that advertisement patches would likely be on the way if NCAA rules change.
Officially approved last month, the House settlement paves the way for universities to directly pay student-athletes, with that money coming from revenue-sharing payouts.
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Most Power Five schools will divvy up a initial "salary cap" of $20.5 million to its student-athletes across all sports this upcoming academic calendar year. LSU plans to create around 65 new scholarships which would cost the athletic department $2.5 million.
Per a report from The Advocate, LSU officials hope the NCAA alters its rule to allow schools to sell advertisement space on its sports uniforms as a method to generate money.
A sponsor has been identified, but officials declined to reveal who it was — but stated that the expectation would be that the deal would bring in "multiple millions of dollars a year" for LSU's annual budget.
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The patches would be located on the chest of most sports' jerseys in purple and gold stitching.
After reporting a profit of $1.7 million for the 2024 fiscal year, due to the new rules and allowances in the landscape of collegiate athletics, LSU officials project around an $8 million deficit for the 2025 fiscal year.
Selling jersey ads is one of the creative ways LSU plans to trim the anticipated deficit as much as it can.
Cory Diaz covers the LSU Tigers for The Daily Advertiser as part of the USA TODAY Network. Follow his Tigers coverage on Twitter: @ByCoryDiaz. Got questions regarding LSU athletics? Send them to Cory Diaz at bdiaz@gannett.com .
This article originally appeared on Lafayette Daily Advertiser: LSU athletics to sell jersey advertisements if NCAA rules change
