Story by
Ralph Lauren Extends Partnership With U.S. Tennis Association
- Story by
- Ralph Lauren Extends Partnership With U.S. Tennis Association
Ralph Lauren U.S. Open outfits
Get ready to see those big polo pony logos in Flushing, N.Y., for another six years.
Ralph Lauren and the U.S. Tennis Association have signed a six-year renewal of their long-term partnership that will see Ralph Lauren serve as the official outfitter of the U.S. Open through 2032. The partnership between the two began back in 2005.
Advertisement
More from WWD
As the official outfitter, Ralph Lauren will outfit all U.S. Open on-court officials and ball crew members. In addition, the company will create a commemorative collection of apparel and accessories for men, women and children.
"We are incredibly proud to celebrate 20 years of partnership with Ralph Lauren and are excited to extend our collaboration into the next decade," said Kirsten Corio, chief commercial officer of the USTA. "As the official outfitter, Ralph Lauren has become synonymous with the U.S. Open's iconic style, ensuring our officials and ball crew are always impeccably dressed. Beyond the court, Ralph Lauren's global reach allows U.S. Open fans worldwide to connect with the tournament through their retail presence."
"For nearly six decades, Ralph Lauren has been deeply inspired by the world of sport and tennis in particular — its energetic spirit, sportsmanship and heritage of style is a part of who we are," said David Lauren, chief branding and innovation officer of Ralph Lauren. "We are thrilled to continue as the official outfitter of the U.S. Open, building on our 20-year partnership that has defined the tournament's signature style and has been a canvas for incredible innovation. As we look ahead, we're not just celebrating our heritage in tennis , we're investing in the future of the game and the next generation of champions who will call this court home."
Advertisement
As part of the partnership renewal, the USTA and Ralph Lauren will establish an annual fund within the USTA Foundation. The goal is to provide young people from under-resourced communities with more equitable access to tennis and education programming, helping to prepare them for the challenges and opportunities of life.
Best of WWD
Sign up for WWD's Newsletter . For the latest news, follow us on Facebook , Twitter , and Instagram .
