Sophie Cunningham Reacts After New WNBA Partnership Is Announced

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Sophie Cunningham Reacts After New WNBA Partnership Is Announced

Paolo Songco · Athlon Sports

Thu, Aug 21, 2025 ·

4 min read

Sophie Cunningham Reacts to Exciting WNBA News

Cunningham caught wind of some big news on Thursday, which came from Kristin Juszczyk, the wife of San Francisco 49ers All-Pro fullback Kyle Juszczyk.

Kristin Juszczyk took to Instagram to announce that her apparel brand Off Season will be launching WNBA-licensed merch in a couple of weeks.

"@offseasonbrand @wnba September 4th. Inspired by the game, made for everyone 🏀" Juszczyk captioned her post.

Cunningham had a subtle reaction to exciting news.

"😏" commented the Fever star.

Juszczyk responded to the former Missouri guard's post, too. "👀👀👀" replied the prominent NFL WAG (wives and girlfriends).

The full details of Off Season's new partnership with the WNBA haven't been made public as of yet, but it seems that Cunningham will be one of the players who will be supporting the upcoming launch.

Kristin Juszczyk Expresses Excitement for New Partnership

Juszczyk, who launched Off Season in January with business partner Emma Grede, started off with NFL-licensed merchandise. This was the perfect jumping point for her brand after Juszczyk established herself as a bit of a fashion icon with her customized Niners gameday outfits.

The brand is now branching out to a whole new realm.

"We're so excited to branch out to the WNBA, because women's sports is just the ultimate movement," Juszczyk told USA TODAY Sports . "Knowing how much my husband puts into his work every single day, I know how much these girls live, breathe and eat the sport. And to see the whole world give them the recognition that they deserve has just been so amazing … For us to have a little blip in the WNBA story is just such an honor."

Off Season's partnership with the WNBA will reportedly start off with four teams. Cunningham's Fever is, unsurprisingly, one of them, along with the Las Vegas Aces , New York Liberty and Golden State Valkyries .

The collection will reportedly feature "Juszczyk's signature style of graphic prints, layered fabrics, distinct embroidery and different textures, plus an added sporty flair."

All these elements are what made Off Season's NFL partnership a success, and Juszczyk and Co. are making sure to apply the same tested formula in their jump to the WNBA.

Juszczyk's WNBA, Fever Fandom

Juszczyk's new venture is not at all random. The 31-year-old is a fan of the league and its culture, which is thanks in large part to her Caitlin Clark fandom from the latter's days with the Iowa Hawkeyes.

"It was the natural progression of … seeing Caitlin go from NCAA to WNBA and seeing how much the league as a whole has just skyrocketed has been so fun to watch," Juszczyk said. "We knew that we wanted to bring (Off Season) to more female customers."

Juszczyk's support for Clark carried over to the WNBA, which is why the entrepreneur is now a fan of the Fever. It would not come as a surprise if Clark becomes an Off Season ambassador somewhere down the road, and based on her comment on Juszczyk's announcement post, so could Cunningham.

While the feisty guard is not on the same level as Clark's immense popularity — no one in the WNBA really is — Cunningham has emerged as one of the biggest stars in the league since her offseason move to Indiana.

Cunningham's popularity blew up after an in-game incident against the Connecticut Sun on June 17. She got ejected late in the contest after a Flagrant-2 foul on Sun guard Jacy Sheldon , which was an act that many saw as Cunningham retaliating on behalf of Clark after Sheldon poked the reigning WNBA Rookie of the Year in the eye earlier in the game.

Cunningham's followers on TikTok skyrocketed to over a million overnight after the incident, and there's no denying that Clark played an indirect role in that massive development.

This story was originally reported by Athlon Sports on Aug 21, 2025, where it first appeared in the WNBA section. Add Athlon Sports as a Preferred Source by clicking here.