Once Bill Belichick was hired as the football coach at North Carolina , university officials knew heavy media attention would follow. They knew they had to be prepared for the good, the bad and, sometimes, the ugly.
They got all three in a CBS interview that aired this past weekend. The viral video portrayed UNC football coach Bill Belichick as weak and spineless in comparison to his girlfriend, Jordon Hudson, prompting a response from the future Hall of Fame coach. On Wednesday, Belichick refuted the false narrative that has been widely mocked on social media.
Belichick had this to say via a statement from the university:
"I agreed to speak with CBS Sunday morning to promote my new book, 'The Art of Winning -- Lessons from My Life in Football.' Prior to this interview, I clearly communicated with my publicist at Simon &Schuster that any promotional interviews I participated in would agree to focus solely on the contents of the book. Unfortunately, the expectation was not honored during the interview. I was surprised when unrelated topics were introduced, and I repeatedly expressed to the reporter, Tony Dokoupil, and the producers that I preferred to keep the conversation centered on the book.
After this occurred several times, Jordon, with whom I share both a personal and professional relationship, stepped in to reiterate that point to help refocus the discussion. She was not deflecting any specific question or topic but simply doing her job to ensure the interview stayed on track. Some of the clips make it appear as though we were avoiding the question of how we met, but we have been open about the fact that Jordon and I met on a flight to Palm Beach in 2021.
"The final eight-minute segment does not reflect the productive 35-minute conversation we had, which covered a wide range of topics related to my career. Instead, it presents edited clips and stills from just a few minutes of the interview to suggest a false narrative — that Jordon was attempting to control the conversation, which is simply not true."
Another narrative spun out of control that had a grip on fans, players, and coaches alike can be put to rest. Bill Belichick is not being run by his girlfriend, and the UNC football team is not being proxy-coached by a 24-year-old woman. The season will kick off on Sept. 1 at 7:30 p.m. in Dublin, Ireland, against Texas Christian.
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This article originally appeared on Tar Heels Wire: Bill Belichick issues statement regarding Jordon Hudson, CBS interview

