After earning a No. 9 seed in March Madness, the Billikens not only won their first tournament game since 2014, but also did it in style. Saint Louis led No. 8 Georgia wire-to-wire in a 102-77 drubbing, leading by as many as 40 points at one time.
Now, the Billikens aretasked with taking on No. 1 Michiganat 12:15 p.m. ET Saturday, March 21, from the KeyBank Center in Buffalo, New York, with a chance to advance to the Sweet 16 for the first time since 1957.
But that may still leave college basketball fans unfamiliar with the program asking, "What exactly is a Billiken?" Here's the history of Saint Louis' nickname for its athletic programs ahead of the second round matchup with Michigan in the NCAA Tournament:
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What is a Billiken?
Saint Louis Billikens mascot The Billiken performs during the second half of a first round game of the men's 2026 NCAA Tournament against the Georgia Bulldogs at Keybank Center.
According to the Saint Louis University website, the Billiken was a national sensation in the 1900s. The mythical creature was used as the face of items produced, such as dolls, marshmallow candies, belt buckles, and other items.
The Billiken represents "things as they ought to be." According to legends, "To buy a Billiken gives the purchaser luck, but to have one given to you is better luck."
Florence Pretz — a Missouri art teacher and illustrator — is credited with the creation of the figure. In 1908, she patented her "design for an image" of the Billiken while working at Kansas City's Manual Training School.
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The belief is that Pretz found the name in a Bliss Carman poem and bestowed it upon her creation.
"I concluded if there is a chance that we shape our own lives, and my clay was mine to fashion as I would, I might as well make an image, which embodied hope and happiness to sort of live up to,"Pretz said to the St. Louis Post-Dispatch.
Why is Saint Louis named the Billikens?
The school website is unsure of when the Billiken first became associated with the university. However, the mascot brings a sense of community to campus.
"Saint Louis University's unique mascot brings more than team spirit. The Billiken is a mythical figure representing "things as they ought to be" — on campus and wherever he's found.
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According to one story, John Bender — a law student and the coach of the 1910 football team — resembled the good-luck symbol. Legend has it that a cartoonist drew a caricature of Bender and placed it in the window of the local drugstore.
After that, the team became known as the "Bender's Billikens." The rest is legend.
Of course, that's not the only origin story. Another version of the story says that local drugstore owner Billy Gunn was the one who linked the Billiken to SLU. According to a 1946 obituary, "Coach Bender walked into Mr. Gunn's drugstore one afternoon and was greeted by the proprietor with: 'Bender, you're a real Billiken!'
St. Louis Post-Dispatch sportswriter William O'Connor was present when this exchange happened and first used "Billiken" in print when talking about the football team. Eventually, the nickname spread to all the athletic teams.
Iowa State Cyclones fans cheer against the Kentucky Wildcats during the first half in the second round of the2026 NCAA Men's Basketball Tournamentat Enterprise Center on March 22, 2026 in St Louis, Missouri.
(Jamie Squire, Getty Images)
Kansas Jayhawks cheerleaders perform before a second round game of the men's 2026 NCAA Tournament against the St. John's Red Storm at Viejas Arena on March 22, 2026 in San Diego, Calif.
(Denis Poroy, Imagn Images)
Nebraska's Berke Buyuktuncel celebrates with fans following a second-round game in theNCAA men's basketballtournament between Nebraska Cornhuskers and Vanderbilt Commodores at Paycom Center in Oklahoma City on March 21, 2026.
(SARAH PHIPPS, THE OKLAHOMAN via USA TODAY NETWORK)
Arkansas Razorbacks cheerleaders in the second half against the Hawaii Rainbow Warriors during afirst round gameof the men's 2026 NCAA Tournament at Moda Center on March 19, 2026 in Portland, Ore.
(Troy Wayrynen, Imagn Images)
VCU Rams fans react after a 3-pointer by Terrence Hill Jr. #6 of the VCU Rams in the first round of the 2026 NCAA Men's Basketball Tournament at Bon Secours Wellness Arena on March 19, 2026 in Greenville, SC.
(Jared C. Tilton, Getty Images)
Howard Bison cheerleaders perform during a first round game of the men's 2026 NCAA Tournament against the Michigan Wolverines at Keybank Center on Mar 19, 2026 in Buffalo, NY.
(Mark Konezny, Imagn Images)
BYU Cougars cheerleader in the second half against the Texas Longhorns during a first round game of the men's 2026 NCAA Tournament at Moda Center on Mar 19, 2026 in Portland, Ore.
(Craig Strobeck, Imagn Images)
Former North Carolina Tar Heels head coach Roy Williams is seen in the crowd against the VCU Rams in the second half of a first round game of the men's 2026 NCAA Tournament at Bon Secours Wellness Arena on Mar 19, 2026 in Greenville, SC.
(Bob Donnan, Imagn Images)
Texas A&M Aggies cheerleaders during a first round game of the men's 2026 NCAA Tournament at Paycom Center on March 19, 2026 in Oklahoma City.
(William Purnell, Imagn Images)
Texas Longhorns band in the first half against the BYU Cougars during a first round game of the men's 2026 NCAA Tournament at Moda Center on Mar 19, 2026 in Portland.
(Craig Strobeck, Imagn Images)
St. John's Red Storm mascot Johnny Thunder mixes with players prior to taking the court during practice day ahead of the NCAA Men's Basketball Tournament at Viejas Arena at San Diego State University on March 19, 2026 in San Diego, California.
(Sean M. Haffey, Getty Images)
A Texas Christian University Horned Frogs cheerleader practices before the game during a first round game of the men's2026 NCAATournament at Bon Secours Wellness Arena on March 19, 2026 in Greenville, SC.
(Bob Donnan, Imagn Images)
The High Point Panthers fans cheer during the second half of a first round game of the men's 2026 NCAA Tournament against the Wisconsin Badgers at Moda Center on March 19, 2026 in Portland, Or.
(Troy Wayrynen, Imagn Images)
The High Point Panthers cheerleaders react during the second half of a first round game of the men's 2026 NCAA Tournament against the Wisconsin Badgers at Moda Center on March 19, 2026 in Portland, Or.
(Troy Wayrynen, Troy Wayrynen-Imagn Images)
The North Dakota State Bison mascot and cheerleaders pose for a photo before the game against the Michigan State Spartans during a first round game of the men's 2026 NCAA Tournament at Keybank Center on March 19, 2026 in Buffalo, NY
(Gregory Fisher, Imagn Images)
Nebraska Cornhuskers fans cheer after defeating the Troy Trojans during a first round game of the men's 2026 NCAA Tournament at Paycom Center on March 19, 2026 in Oklahoma City.
(Alonzo Adams, Imagn Images)
The Wisconsin Badgers mascot performs during a time out during the second half of a first round game of the men's 2026 NCAA Tournament against the High Point Panthers at Moda Center on March 19, 2026 in Portland.
(Craig Strobeck, Imagn Images)
A view of Buddy the Street Dog as Queens University of Charlotte Royals guard Yoav Berman talks to the media during a practice session ahead of the first round of the men's 2026 NCAA Tournament at Enterprise Center in St. Louis on March 19, 2026.
(Jeff Le, Imagn Images)
The High Point Panthers band performs prior to a first round game of the men's 2026 NCAA Tournament against the Wisconsin Badgers at Moda Center on March 19, 2026 in Portland, Or.
(Craig Strobeck, Imagn Images)
High Point Panthers fans cheer prior to a first round game of the men's 2026 NCAA Tournament against the Wisconsin Badgers at Moda Center on March 19, 2026 in Portland, Or.
(Craig Strobeck, Imagn Images)
The Wisconsin Badgers cheerleaders preform during the first half of a first round game of the men's 2026 NCAA Tournament against the High Point Panthers at Moda Center on March 19, 2026 in Portland, Or.
(Craig Strobeck, Imagn Images)
The South Florida Bulls mascot performs during the second half against the Louisville Cardinals during a first round game of the men's 2026 NCAA Tournament at Keybank Center on March 19, 2026 in Buffalo, NY.
(Mark Konezny, Imagn Images)
The Texas Christian University Horned Frogs cheerleaders perform in the first half during a first round game of the men's 2026 NCAA Tournament at Bon Secours Wellness Arena on March 19, 2026 in Greenville, SC.
(Jim Dedmon, Imagn Images)
The Troy Trojans mascot dances on the floor during the second half against the Nebraska Cornhuskers during a first round game of the men's 2026 NCAA Tournament at Paycom Center on March 19, 2026 in Oklahoma City.
(William Purnell, William Purnell-Imagn Images)
The UCF Knights band performs during a practice session ahead of the first round of the men's 2026 NCAA Tournament at Xfinity Mobile Arena on March 19, 2026 in Philadelphia.
(Bill Streicher, Imagn Images)
Nebraska Cornhuskers cheerleaders perform during the second half against the Troy Trojans during a first round game of the men's 2026 NCAA Tournament at Paycom Center on March 19, 2026 in Oklahoma City.
(William Purnell, Imagn Images)
A Wisconsin Badgers cheerleader performs during the first half of a first round game of the men's 2026 NCAA Tournament against the High Point Panthers at Moda Center on March 19, 2026 in Portland, Or.
(Craig Strobeck, Imagn Images)
The Ohio State Buckeyes cheerleaders perform in the second half during a first round game of the men's 2026 NCAA Tournament at Bon Secours Wellness Arena on March 19, 2026 in Greenville, SC.
(Bob Donnan, Imagn Images)
Akron Zips fans in the first half against the Texas Tech Red Raiders during a first round game of the men's 2026 NCAA Tournament at Benchmark International Arena on March 20, 2026 in Tampa, Fla.
(Matt Pendleton, Matt Pendleton-Imagn Images)
Texas Tech Red Raiders cheerleaders in the first half against the Akron Zips during a first round game of the men's 2026 NCAA Tournament at Benchmark International Arena on March 20, 2026 in Tampa, Fla.
(Nathan Ray Seebeck, Nathan Ray Seebeck-Imagn Images)
Santa Clara Broncos fans react to game play against the Kentucky Wildcats during the second half of a first round game of the men's 2026 NCAA Tournament at Enterprise Center on March 20, 2026 in St. Louis, MO.
(Jeff Le, Jeff Le-Imagn Images)
Akron Zips cheerleaders and mascot in the second half against the Texas Tech Red Raiders during a first round game of the men's 2026 NCAA Tournament at Benchmark International Arena on March 20, 2026 in Tampa, Fla.
(Matt Pendleton, Matt Pendleton-Imagn Images)
Wright State Raiders fans celebrate after a Wright State Raiders guard TJ Burch (22) scores during the second half against the Virginia Cavaliers during a first round game of the men's 2026 NCAA Tournament at Xfinity Mobile Arena on March 20, 2026 in Philadelphia, PA.
(Bill Streicher, Bill Streicher-Imagn Images)
Hofstra Pride cheerleaders in the second half against the Alabama Crimson Tide during a first round game of the men's 2026 NCAA Tournament at Benchmark International Arena on March 20, 2026 in Tampa, Fla.
(Matt Pendleton, Matt Pendleton-Imagn Images)
Garth Noble of the Louisville pep band is amped at the 2026 NCAA Women's March Madness basketball tournament at the KFC Yum Center In Louisville, Kentucky. March 21, 2026.
(Matt Stone/Courier Journal)
Michigan head coach Dusty May high-fives players after 95-72 win over Saint Louis at the NCAA Tournament Second Round at KeyBank Center in Buffalo on Saturday, March 21, 2026.
(Junfu Han, USA TODAY NETWORK)
The Notre Dame Fighting Irish band and spirit squad cheer during the first round of the NCAA women's basketball tournament against the Fairfield Stags at Ohio State's Schottenstein Center in Columbus on March 21, 2026.
(Adam Cairns/Columbus Dispatch)
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Iowa State Cyclones fans cheer against the Kentucky Wildcats during the first half in the second round of the2026 NCAA Men's Basketball Tournamentat Enterprise Center on March 22, 2026 in St Louis, Missouri.
(Jamie Squire, Getty Images)
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Iowa State Cyclones fans cheer against the Kentucky Wildcats during the first half in the second round of the2026 NCAA Men's Basketball Tournamentat Enterprise Center on March 22, 2026 in St Louis, Missouri.
(Jamie Squire, Getty Images)
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Kansas Jayhawks cheerleaders perform before a second round game of the men's 2026 NCAA Tournament against the St. John's Red Storm at Viejas Arena on March 22, 2026 in San Diego, Calif.
(Denis Poroy, Imagn Images)
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Nebraska's Berke Buyuktuncel celebrates with fans following a second-round game in theNCAA men's basketballtournament between Nebraska Cornhuskers and Vanderbilt Commodores at Paycom Center in Oklahoma City on March 21, 2026.
(SARAH PHIPPS, THE OKLAHOMAN via USA TODAY NETWORK)
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Arkansas Razorbacks cheerleaders in the second half against the Hawaii Rainbow Warriors during afirst round gameof the men's 2026 NCAA Tournament at Moda Center on March 19, 2026 in Portland, Ore.
(Troy Wayrynen, Imagn Images)
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VCU Rams fans react after a 3-pointer by Terrence Hill Jr. #6 of the VCU Rams in the first round of the 2026 NCAA Men's Basketball Tournament at Bon Secours Wellness Arena on March 19, 2026 in Greenville, SC.
(Jared C. Tilton, Getty Images)
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Howard Bison cheerleaders perform during a first round game of the men's 2026 NCAA Tournament against the Michigan Wolverines at Keybank Center on Mar 19, 2026 in Buffalo, NY.
(Mark Konezny, Imagn Images)
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BYU Cougars cheerleader in the second half against the Texas Longhorns during a first round game of the men's 2026 NCAA Tournament at Moda Center on Mar 19, 2026 in Portland, Ore.
(Craig Strobeck, Imagn Images)
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Former North Carolina Tar Heels head coach Roy Williams is seen in the crowd against the VCU Rams in the second half of a first round game of the men's 2026 NCAA Tournament at Bon Secours Wellness Arena on Mar 19, 2026 in Greenville, SC.
(Bob Donnan, Imagn Images)
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Texas A&M Aggies cheerleaders during a first round game of the men's 2026 NCAA Tournament at Paycom Center on March 19, 2026 in Oklahoma City.
(William Purnell, Imagn Images)
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Texas Longhorns band in the first half against the BYU Cougars during a first round game of the men's 2026 NCAA Tournament at Moda Center on Mar 19, 2026 in Portland.
(Craig Strobeck, Imagn Images)
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St. John's Red Storm mascot Johnny Thunder mixes with players prior to taking the court during practice day ahead of the NCAA Men's Basketball Tournament at Viejas Arena at San Diego State University on March 19, 2026 in San Diego, California.
(Sean M. Haffey, Getty Images)
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A Texas Christian University Horned Frogs cheerleader practices before the game during a first round game of the men's2026 NCAATournament at Bon Secours Wellness Arena on March 19, 2026 in Greenville, SC.
(Bob Donnan, Imagn Images)
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The High Point Panthers fans cheer during the second half of a first round game of the men's 2026 NCAA Tournament against the Wisconsin Badgers at Moda Center on March 19, 2026 in Portland, Or.
(Troy Wayrynen, Imagn Images)
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The High Point Panthers cheerleaders react during the second half of a first round game of the men's 2026 NCAA Tournament against the Wisconsin Badgers at Moda Center on March 19, 2026 in Portland, Or.
(Troy Wayrynen, Troy Wayrynen-Imagn Images)
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The North Dakota State Bison mascot and cheerleaders pose for a photo before the game against the Michigan State Spartans during a first round game of the men's 2026 NCAA Tournament at Keybank Center on March 19, 2026 in Buffalo, NY
(Gregory Fisher, Imagn Images)
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Nebraska Cornhuskers fans cheer after defeating the Troy Trojans during a first round game of the men's 2026 NCAA Tournament at Paycom Center on March 19, 2026 in Oklahoma City.
(Alonzo Adams, Imagn Images)
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The Wisconsin Badgers mascot performs during a time out during the second half of a first round game of the men's 2026 NCAA Tournament against the High Point Panthers at Moda Center on March 19, 2026 in Portland.
(Craig Strobeck, Imagn Images)
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A view of Buddy the Street Dog as Queens University of Charlotte Royals guard Yoav Berman talks to the media during a practice session ahead of the first round of the men's 2026 NCAA Tournament at Enterprise Center in St. Louis on March 19, 2026.
(Jeff Le, Imagn Images)
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The High Point Panthers band performs prior to a first round game of the men's 2026 NCAA Tournament against the Wisconsin Badgers at Moda Center on March 19, 2026 in Portland, Or.
(Craig Strobeck, Imagn Images)
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High Point Panthers fans cheer prior to a first round game of the men's 2026 NCAA Tournament against the Wisconsin Badgers at Moda Center on March 19, 2026 in Portland, Or.
(Craig Strobeck, Imagn Images)
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The Wisconsin Badgers cheerleaders preform during the first half of a first round game of the men's 2026 NCAA Tournament against the High Point Panthers at Moda Center on March 19, 2026 in Portland, Or.
(Craig Strobeck, Imagn Images)
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The South Florida Bulls mascot performs during the second half against the Louisville Cardinals during a first round game of the men's 2026 NCAA Tournament at Keybank Center on March 19, 2026 in Buffalo, NY.
(Mark Konezny, Imagn Images)
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The Texas Christian University Horned Frogs cheerleaders perform in the first half during a first round game of the men's 2026 NCAA Tournament at Bon Secours Wellness Arena on March 19, 2026 in Greenville, SC.
(Jim Dedmon, Imagn Images)
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The Troy Trojans mascot dances on the floor during the second half against the Nebraska Cornhuskers during a first round game of the men's 2026 NCAA Tournament at Paycom Center on March 19, 2026 in Oklahoma City.
(William Purnell, William Purnell-Imagn Images)
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The UCF Knights band performs during a practice session ahead of the first round of the men's 2026 NCAA Tournament at Xfinity Mobile Arena on March 19, 2026 in Philadelphia.
(Bill Streicher, Imagn Images)
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Nebraska Cornhuskers cheerleaders perform during the second half against the Troy Trojans during a first round game of the men's 2026 NCAA Tournament at Paycom Center on March 19, 2026 in Oklahoma City.
(William Purnell, Imagn Images)
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A Wisconsin Badgers cheerleader performs during the first half of a first round game of the men's 2026 NCAA Tournament against the High Point Panthers at Moda Center on March 19, 2026 in Portland, Or.
(Craig Strobeck, Imagn Images)
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The Ohio State Buckeyes cheerleaders perform in the second half during a first round game of the men's 2026 NCAA Tournament at Bon Secours Wellness Arena on March 19, 2026 in Greenville, SC.
(Bob Donnan, Imagn Images)
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Akron Zips fans in the first half against the Texas Tech Red Raiders during a first round game of the men's 2026 NCAA Tournament at Benchmark International Arena on March 20, 2026 in Tampa, Fla.
(Matt Pendleton, Matt Pendleton-Imagn Images)
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Texas Tech Red Raiders cheerleaders in the first half against the Akron Zips during a first round game of the men's 2026 NCAA Tournament at Benchmark International Arena on March 20, 2026 in Tampa, Fla.
(Nathan Ray Seebeck, Nathan Ray Seebeck-Imagn Images)
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Santa Clara Broncos fans react to game play against the Kentucky Wildcats during the second half of a first round game of the men's 2026 NCAA Tournament at Enterprise Center on March 20, 2026 in St. Louis, MO.
(Jeff Le, Jeff Le-Imagn Images)
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Akron Zips cheerleaders and mascot in the second half against the Texas Tech Red Raiders during a first round game of the men's 2026 NCAA Tournament at Benchmark International Arena on March 20, 2026 in Tampa, Fla.
(Matt Pendleton, Matt Pendleton-Imagn Images)
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Wright State Raiders fans celebrate after a Wright State Raiders guard TJ Burch (22) scores during the second half against the Virginia Cavaliers during a first round game of the men's 2026 NCAA Tournament at Xfinity Mobile Arena on March 20, 2026 in Philadelphia, PA.
(Bill Streicher, Bill Streicher-Imagn Images)
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Hofstra Pride cheerleaders in the second half against the Alabama Crimson Tide during a first round game of the men's 2026 NCAA Tournament at Benchmark International Arena on March 20, 2026 in Tampa, Fla.
(Matt Pendleton, Matt Pendleton-Imagn Images)
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Garth Noble of the Louisville pep band is amped at the 2026 NCAA Women's March Madness basketball tournament at the KFC Yum Center In Louisville, Kentucky. March 21, 2026.
(Matt Stone/Courier Journal)
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Michigan head coach Dusty May high-fives players after 95-72 win over Saint Louis at the NCAA Tournament Second Round at KeyBank Center in Buffalo on Saturday, March 21, 2026.
(Junfu Han, USA TODAY NETWORK)
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The Notre Dame Fighting Irish band and spirit squad cheer during the first round of the NCAA women's basketball tournament against the Fairfield Stags at Ohio State's Schottenstein Center in Columbus on March 21, 2026.
(Adam Cairns/Columbus Dispatch)
Other uses of the Billiken in popular culture
While Saint Louis is the only school to use the Billiken as a mascot, it can still be found in different places. Eskimos in Alaska render Billiken carvings as good luck charms, while a wooden statue of a Billiken sits in Tsutenkaku Tower for visitors to rub its feet for good luck.
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In Chicago's South Side, the school year starts with the annual Bud Billiken Parade.
Saint Louis' mascot?
The mascot for Saint Louis athletics is simply known as "The Billiken." It has taken on the form of the mythical figure created by Pretz, while donning a blue shirt with the SLU initials on it.
Outside of the university's basketball arena — Chaifetz Arena — sits the "Golden Billiken," where fans entering the game, or students preparing for final exams, rub its belly for good luck.
Fans will surely be rubbing its belly ahead of the game on Saturday against Michigan.
On the bench:Robert Guillaume (actor, "Sports Night")
Director of the "Guardians of the Galaxy" franchise,Gunnalso wrote and directed the 2025 version of "Superman"… The one-armed man in "The Fugitive",Katsulaswas also known for his role in sci-fi shows "Babylon 5" and "Star Trek: The Next Generation"… Ed Harris portrayedKranzin "Apollo 13", which told the story of how Kranz led Misson Control's efforts to return the crew home safely after a failed mission. He also led the Apollo 11 mission, the first lunar landing with Neil Armstrong and Buzz Aldrin.,, A comic book writer and editor,O'Neilis known for his work with Green Lantern and Batman. O'Neil's version of Batman was darker and the inspiration for Christopher Nolan's version in his Batman films…McBridewas a two-time All-American soccer player at SLU and played 96 times for the U.S. national team, including at three World Cups, and scored 30 goals for USMNT.
