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Browns’ Shedeur Sanders tops Tom Brady in surprising NFL record
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- Browns’ Shedeur Sanders tops Tom Brady in surprising NFL record
Browns' Shedeur Sanders tops Tom Brady in surprising NFL record appeared first on ClutchPoints . Add ClutchPoints as a Preferred Source by clicking here .
Shedeur Sanders continues to prove that his impact extends well beyond the football field.
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According to financial disclosures from the NFL Players Association obtained by Front Office Sports, the Cleveland Browns quarterback earned $17.7 million in group licensing revenue during the 2025-26 season. The total set a new NFL record for a single season, surpassing the previous mark of $9.5 million established by Tom Brady in 2021-22.
Sanders' Popularity Reaches Historic Level
Group licensing income comes from products and promotions that feature multiple NFL players, including jerseys, trading cards, video games, collectibles, and marketing campaigns.
The record is especially notable considering Sanders entered the NFL as a fifth-round draft pick. While his rookie contract did not carry the financial value of top selections, his popularity helped drive significant demand for licensed merchandise throughout the season.
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The reported figure also excludes Sanders' individual endorsement partnerships with brands such as Gatorade, Beats by Dre, Delta Air Lines, and Ralph Lauren.
Sanders' rookie campaign featured plenty of attention on and off the field. After working his way up Cleveland's depth chart, he started seven games and finished with 1,400 passing yards, seven touchdowns, and 10 interceptions.
His profile has continued to grow since the season ended. Sanders earned Pro Bowl replacement honors, returned to his familiar No. 2 jersey, graduated from the University of Colorado with a sociology degree, and recently praised new Browns head coach Todd Monken for bringing a "new vibe" to the organization.
Now, the rookie quarterback owns a record previously held by one of the NFL's biggest legends.
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