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Charles Barkley slams NBC’s Michael Jordan partnership as ‘a bad look’ for the NBA
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- Charles Barkley slams NBC’s Michael Jordan partnership as ‘a bad look’ for the NBA
Photo by Don Juan Moore/Getty Images
Charles Barkley has criticised NBC's handling of Michael Jordan's involvement, calling the network's use of a single interview a bad look.
Charles Barkley spoke publicly about NBC's NBA coverage following the network's promotion of Michael Jordan as a special contributor.
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His comments focused on how the rollout of the partnership compared with the expectations created before the season.
Photo by Stew Milne/Getty Images
Charles Barkley criticises NBC over Michael Jordan interview
Charles Barkley addressed the situation on SiriusXM's NBA Radio while reflecting on NBC's announcement that Michael Jordan would feature in its NBA coverage.
He explained that the idea initially generated excitement before frustration set in once the format became clear.
"I was excited. We need Michael Jordan affiliated with the NBA. But now you see this thing coming out with NBC and you're like, 'Wait, y'all did one interview, like five months ago and y'all gonna sprinkle it throughout the season?'"
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"Come on, man. That's disingenuous by NBC. Listen, that's crazy, man. I'm so disappointed that the way that worked out, because, you know, I talked to NBC."
"NBC has actually offered me a contract. It's a bad look for NBC, and it's just a bad look, plain and simple."
Why Charles Barkley believes expectations were misled
Charles Barkley suggested the rollout created the impression that Michael Jordan would be regularly involved.
The remarks reflected dissatisfaction with how the interview was presented rather than with Michael Jordan himself.
Instead, he said reliance on a single pre-recorded interview failed to meet those expectations. The criticism highlights concerns about how major broadcast deals are framed.
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For Barkley, who has had a long and tenured broadcasting career in the NBA space, the issue centred on delivery rather than intent.
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