Herb Sendek is still coaching, has Santa Clara believing in Kentucky upset
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Herb Sendek is still coaching, has Santa Clara believing in Kentucky upset
Zach Osterman, Indianapolis Star·USA TODAY Sports
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4 min read
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ST. LOUIS – With Santa Clara's firstNCAA Tournamentappearance in 30 years barely 24 hours away, Herb Sendek spent a lot of his Thursday morning media session looking backward.
The Broncos' longtime head coach, 10 days removed from his 600thwin as a head coach, split his news conference mostly between discussing his own team and reminiscing on his time as an assistant underRick Pitinoat Kentucky.
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"That four years was just, it was magic," Sendek said of his time in Lexington. "Big Blue Nation is one of a kind."
With the 26-win Broncos enjoying their best season in decades, the most-experienced coach in this weekend's pod might just be the one poised to deliver the weekend's biggest upset. His team does not lack for belief in the possibility.
Sendek's career is a testament to longevity in what has increasingly become a young man's game.
March 9, 2026; Las Vegas, NV, USA; Santa Clara Broncos head coach Herb Sendek talks in the locker room after defeating against the Saint Mary's Gaels after the game at Orleans Arena. Mandatory Credit: Kyle Terada-Imagn Images
Of the eight head coaches in St. Louis this weekend, only two — Sendek andPurdue's Matt Painter— have been at it more than 11 years. Two here, Miami's Jai Lucas and Tennessee State's Nolan Smith, brought their teams to March Madness in their first years in their respective jobs.
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Sendek's story covers many more chapters.
Friday will be his 16thTournament game as a head coach. Santa Clara is the fourth different program he's brought dancing. Honored this winter as West Coast Conference coach of the year, Sendek has now won that award in four different leagues.
He invokes Pitino and Jim Valvano as comfortably as he talks about the way these Broncos succeed by "staying in the moment, all season long."
Mostly, he talks like what he is — a coach's son who never really considered making a living doing anything else.
"My dad was a coach. I have been in gyms since I have been in diapers. Literally," Sendek said. "Now I look back on that and I realize, he was never too busy or going to be with somebody too important to have me tugging at his pants leg.
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"He went out of his way to include me."
The family business turned for Sendek into a lifetime spent in basketball.
He did not over-reflect on the past Thursday, though Sendek drew his share of knowing smiles when he picked out his "fondest" memory of his time in Lexington.
"I'd better answer that the right way," he said, "and tell you I met my wife there. …
"Coach Pitino actually played cupid and set my wife and I up, and sure enough, 30-some years later, we're here. So that would be memory No. 1."
The memories Sendek spends his time on this weekend will be the ones Santa Clara hopes to make, starting with tipoff at 12:15 p.m. ET Friday.
Iowa State Cyclones fans cheer against the Kentucky Wildcats during the first half in the second round of the2026 NCAA Men's Basketball Tournamentat Enterprise Center on March 22, 2026 in St Louis, Missouri.
(Jamie Squire, Getty Images)
Kansas Jayhawks cheerleaders perform before a second round game of the men's 2026 NCAA Tournament against the St. John's Red Storm at Viejas Arena on March 22, 2026 in San Diego, Calif.
(Denis Poroy, Imagn Images)
Nebraska's Berke Buyuktuncel celebrates with fans following a second-round game in theNCAA men's basketballtournament between Nebraska Cornhuskers and Vanderbilt Commodores at Paycom Center in Oklahoma City on March 21, 2026.
(SARAH PHIPPS, THE OKLAHOMAN via USA TODAY NETWORK)
Arkansas Razorbacks cheerleaders in the second half against the Hawaii Rainbow Warriors during afirst round gameof the men's 2026 NCAA Tournament at Moda Center on March 19, 2026 in Portland, Ore.
(Troy Wayrynen, Imagn Images)
VCU Rams fans react after a 3-pointer by Terrence Hill Jr. #6 of the VCU Rams in the first round of the 2026 NCAA Men's Basketball Tournament at Bon Secours Wellness Arena on March 19, 2026 in Greenville, SC.
(Jared C. Tilton, Getty Images)
Howard Bison cheerleaders perform during a first round game of the men's 2026 NCAA Tournament against the Michigan Wolverines at Keybank Center on Mar 19, 2026 in Buffalo, NY.
(Mark Konezny, Imagn Images)
BYU Cougars cheerleader in the second half against the Texas Longhorns during a first round game of the men's 2026 NCAA Tournament at Moda Center on Mar 19, 2026 in Portland, Ore.
(Craig Strobeck, Imagn Images)
Former North Carolina Tar Heels head coach Roy Williams is seen in the crowd against the VCU Rams in the second half of a first round game of the men's 2026 NCAA Tournament at Bon Secours Wellness Arena on Mar 19, 2026 in Greenville, SC.
(Bob Donnan, Imagn Images)
Texas A&M Aggies cheerleaders during a first round game of the men's 2026 NCAA Tournament at Paycom Center on March 19, 2026 in Oklahoma City.
(William Purnell, Imagn Images)
Texas Longhorns band in the first half against the BYU Cougars during a first round game of the men's 2026 NCAA Tournament at Moda Center on Mar 19, 2026 in Portland.
(Craig Strobeck, Imagn Images)
St. John's Red Storm mascot Johnny Thunder mixes with players prior to taking the court during practice day ahead of the NCAA Men's Basketball Tournament at Viejas Arena at San Diego State University on March 19, 2026 in San Diego, California.
(Sean M. Haffey, Getty Images)
A Texas Christian University Horned Frogs cheerleader practices before the game during a first round game of the men's2026 NCAATournament at Bon Secours Wellness Arena on March 19, 2026 in Greenville, SC.
(Bob Donnan, Imagn Images)
The High Point Panthers fans cheer during the second half of a first round game of the men's 2026 NCAA Tournament against the Wisconsin Badgers at Moda Center on March 19, 2026 in Portland, Or.
(Troy Wayrynen, Imagn Images)
The High Point Panthers cheerleaders react during the second half of a first round game of the men's 2026 NCAA Tournament against the Wisconsin Badgers at Moda Center on March 19, 2026 in Portland, Or.
(Troy Wayrynen, Troy Wayrynen-Imagn Images)
The North Dakota State Bison mascot and cheerleaders pose for a photo before the game against the Michigan State Spartans during a first round game of the men's 2026 NCAA Tournament at Keybank Center on March 19, 2026 in Buffalo, NY
(Gregory Fisher, Imagn Images)
Nebraska Cornhuskers fans cheer after defeating the Troy Trojans during a first round game of the men's 2026 NCAA Tournament at Paycom Center on March 19, 2026 in Oklahoma City.
(Alonzo Adams, Imagn Images)
The Wisconsin Badgers mascot performs during a time out during the second half of a first round game of the men's 2026 NCAA Tournament against the High Point Panthers at Moda Center on March 19, 2026 in Portland.
(Craig Strobeck, Imagn Images)
A view of Buddy the Street Dog as Queens University of Charlotte Royals guard Yoav Berman talks to the media during a practice session ahead of the first round of the men's 2026 NCAA Tournament at Enterprise Center in St. Louis on March 19, 2026.
(Jeff Le, Imagn Images)
The High Point Panthers band performs prior to a first round game of the men's 2026 NCAA Tournament against the Wisconsin Badgers at Moda Center on March 19, 2026 in Portland, Or.
(Craig Strobeck, Imagn Images)
High Point Panthers fans cheer prior to a first round game of the men's 2026 NCAA Tournament against the Wisconsin Badgers at Moda Center on March 19, 2026 in Portland, Or.
(Craig Strobeck, Imagn Images)
The Wisconsin Badgers cheerleaders preform during the first half of a first round game of the men's 2026 NCAA Tournament against the High Point Panthers at Moda Center on March 19, 2026 in Portland, Or.
(Craig Strobeck, Imagn Images)
The South Florida Bulls mascot performs during the second half against the Louisville Cardinals during a first round game of the men's 2026 NCAA Tournament at Keybank Center on March 19, 2026 in Buffalo, NY.
(Mark Konezny, Imagn Images)
The Texas Christian University Horned Frogs cheerleaders perform in the first half during a first round game of the men's 2026 NCAA Tournament at Bon Secours Wellness Arena on March 19, 2026 in Greenville, SC.
(Jim Dedmon, Imagn Images)
The Troy Trojans mascot dances on the floor during the second half against the Nebraska Cornhuskers during a first round game of the men's 2026 NCAA Tournament at Paycom Center on March 19, 2026 in Oklahoma City.
(William Purnell, William Purnell-Imagn Images)
The UCF Knights band performs during a practice session ahead of the first round of the men's 2026 NCAA Tournament at Xfinity Mobile Arena on March 19, 2026 in Philadelphia.
(Bill Streicher, Imagn Images)
Nebraska Cornhuskers cheerleaders perform during the second half against the Troy Trojans during a first round game of the men's 2026 NCAA Tournament at Paycom Center on March 19, 2026 in Oklahoma City.
(William Purnell, Imagn Images)
A Wisconsin Badgers cheerleader performs during the first half of a first round game of the men's 2026 NCAA Tournament against the High Point Panthers at Moda Center on March 19, 2026 in Portland, Or.
(Craig Strobeck, Imagn Images)
The Ohio State Buckeyes cheerleaders perform in the second half during a first round game of the men's 2026 NCAA Tournament at Bon Secours Wellness Arena on March 19, 2026 in Greenville, SC.
(Bob Donnan, Imagn Images)
Akron Zips fans in the first half against the Texas Tech Red Raiders during a first round game of the men's 2026 NCAA Tournament at Benchmark International Arena on March 20, 2026 in Tampa, Fla.
(Matt Pendleton, Matt Pendleton-Imagn Images)
Texas Tech Red Raiders cheerleaders in the first half against the Akron Zips during a first round game of the men's 2026 NCAA Tournament at Benchmark International Arena on March 20, 2026 in Tampa, Fla.
(Nathan Ray Seebeck, Nathan Ray Seebeck-Imagn Images)
Santa Clara Broncos fans react to game play against the Kentucky Wildcats during the second half of a first round game of the men's 2026 NCAA Tournament at Enterprise Center on March 20, 2026 in St. Louis, MO.
(Jeff Le, Jeff Le-Imagn Images)
Akron Zips cheerleaders and mascot in the second half against the Texas Tech Red Raiders during a first round game of the men's 2026 NCAA Tournament at Benchmark International Arena on March 20, 2026 in Tampa, Fla.
(Matt Pendleton, Matt Pendleton-Imagn Images)
Wright State Raiders fans celebrate after a Wright State Raiders guard TJ Burch (22) scores during the second half against the Virginia Cavaliers during a first round game of the men's 2026 NCAA Tournament at Xfinity Mobile Arena on March 20, 2026 in Philadelphia, PA.
(Bill Streicher, Bill Streicher-Imagn Images)
Hofstra Pride cheerleaders in the second half against the Alabama Crimson Tide during a first round game of the men's 2026 NCAA Tournament at Benchmark International Arena on March 20, 2026 in Tampa, Fla.
(Matt Pendleton, Matt Pendleton-Imagn Images)
Garth Noble of the Louisville pep band is amped at the 2026 NCAA Women's March Madness basketball tournament at the KFC Yum Center In Louisville, Kentucky. March 21, 2026.
(Matt Stone/Courier Journal)
Michigan head coach Dusty May high-fives players after 95-72 win over Saint Louis at the NCAA Tournament Second Round at KeyBank Center in Buffalo on Saturday, March 21, 2026.
(Junfu Han, USA TODAY NETWORK)
The Notre Dame Fighting Irish band and spirit squad cheer during the first round of the NCAA women's basketball tournament against the Fairfield Stags at Ohio State's Schottenstein Center in Columbus on March 21, 2026.
(Adam Cairns/Columbus Dispatch)
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Iowa State Cyclones fans cheer against the Kentucky Wildcats during the first half in the second round of the2026 NCAA Men's Basketball Tournamentat Enterprise Center on March 22, 2026 in St Louis, Missouri.
(Jamie Squire, Getty Images)
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Iowa State Cyclones fans cheer against the Kentucky Wildcats during the first half in the second round of the2026 NCAA Men's Basketball Tournamentat Enterprise Center on March 22, 2026 in St Louis, Missouri.
(Jamie Squire, Getty Images)
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Kansas Jayhawks cheerleaders perform before a second round game of the men's 2026 NCAA Tournament against the St. John's Red Storm at Viejas Arena on March 22, 2026 in San Diego, Calif.
(Denis Poroy, Imagn Images)
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Nebraska's Berke Buyuktuncel celebrates with fans following a second-round game in theNCAA men's basketballtournament between Nebraska Cornhuskers and Vanderbilt Commodores at Paycom Center in Oklahoma City on March 21, 2026.
(SARAH PHIPPS, THE OKLAHOMAN via USA TODAY NETWORK)
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Arkansas Razorbacks cheerleaders in the second half against the Hawaii Rainbow Warriors during afirst round gameof the men's 2026 NCAA Tournament at Moda Center on March 19, 2026 in Portland, Ore.
(Troy Wayrynen, Imagn Images)
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VCU Rams fans react after a 3-pointer by Terrence Hill Jr. #6 of the VCU Rams in the first round of the 2026 NCAA Men's Basketball Tournament at Bon Secours Wellness Arena on March 19, 2026 in Greenville, SC.
(Jared C. Tilton, Getty Images)
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Howard Bison cheerleaders perform during a first round game of the men's 2026 NCAA Tournament against the Michigan Wolverines at Keybank Center on Mar 19, 2026 in Buffalo, NY.
(Mark Konezny, Imagn Images)
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BYU Cougars cheerleader in the second half against the Texas Longhorns during a first round game of the men's 2026 NCAA Tournament at Moda Center on Mar 19, 2026 in Portland, Ore.
(Craig Strobeck, Imagn Images)
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Former North Carolina Tar Heels head coach Roy Williams is seen in the crowd against the VCU Rams in the second half of a first round game of the men's 2026 NCAA Tournament at Bon Secours Wellness Arena on Mar 19, 2026 in Greenville, SC.
(Bob Donnan, Imagn Images)
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Texas A&M Aggies cheerleaders during a first round game of the men's 2026 NCAA Tournament at Paycom Center on March 19, 2026 in Oklahoma City.
(William Purnell, Imagn Images)
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Texas Longhorns band in the first half against the BYU Cougars during a first round game of the men's 2026 NCAA Tournament at Moda Center on Mar 19, 2026 in Portland.
(Craig Strobeck, Imagn Images)
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St. John's Red Storm mascot Johnny Thunder mixes with players prior to taking the court during practice day ahead of the NCAA Men's Basketball Tournament at Viejas Arena at San Diego State University on March 19, 2026 in San Diego, California.
(Sean M. Haffey, Getty Images)
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A Texas Christian University Horned Frogs cheerleader practices before the game during a first round game of the men's2026 NCAATournament at Bon Secours Wellness Arena on March 19, 2026 in Greenville, SC.
(Bob Donnan, Imagn Images)
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The High Point Panthers fans cheer during the second half of a first round game of the men's 2026 NCAA Tournament against the Wisconsin Badgers at Moda Center on March 19, 2026 in Portland, Or.
(Troy Wayrynen, Imagn Images)
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The High Point Panthers cheerleaders react during the second half of a first round game of the men's 2026 NCAA Tournament against the Wisconsin Badgers at Moda Center on March 19, 2026 in Portland, Or.
(Troy Wayrynen, Troy Wayrynen-Imagn Images)
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The North Dakota State Bison mascot and cheerleaders pose for a photo before the game against the Michigan State Spartans during a first round game of the men's 2026 NCAA Tournament at Keybank Center on March 19, 2026 in Buffalo, NY
(Gregory Fisher, Imagn Images)
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Nebraska Cornhuskers fans cheer after defeating the Troy Trojans during a first round game of the men's 2026 NCAA Tournament at Paycom Center on March 19, 2026 in Oklahoma City.
(Alonzo Adams, Imagn Images)
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The Wisconsin Badgers mascot performs during a time out during the second half of a first round game of the men's 2026 NCAA Tournament against the High Point Panthers at Moda Center on March 19, 2026 in Portland.
(Craig Strobeck, Imagn Images)
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A view of Buddy the Street Dog as Queens University of Charlotte Royals guard Yoav Berman talks to the media during a practice session ahead of the first round of the men's 2026 NCAA Tournament at Enterprise Center in St. Louis on March 19, 2026.
(Jeff Le, Imagn Images)
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The High Point Panthers band performs prior to a first round game of the men's 2026 NCAA Tournament against the Wisconsin Badgers at Moda Center on March 19, 2026 in Portland, Or.
(Craig Strobeck, Imagn Images)
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High Point Panthers fans cheer prior to a first round game of the men's 2026 NCAA Tournament against the Wisconsin Badgers at Moda Center on March 19, 2026 in Portland, Or.
(Craig Strobeck, Imagn Images)
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The Wisconsin Badgers cheerleaders preform during the first half of a first round game of the men's 2026 NCAA Tournament against the High Point Panthers at Moda Center on March 19, 2026 in Portland, Or.
(Craig Strobeck, Imagn Images)
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The South Florida Bulls mascot performs during the second half against the Louisville Cardinals during a first round game of the men's 2026 NCAA Tournament at Keybank Center on March 19, 2026 in Buffalo, NY.
(Mark Konezny, Imagn Images)
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The Texas Christian University Horned Frogs cheerleaders perform in the first half during a first round game of the men's 2026 NCAA Tournament at Bon Secours Wellness Arena on March 19, 2026 in Greenville, SC.
(Jim Dedmon, Imagn Images)
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The Troy Trojans mascot dances on the floor during the second half against the Nebraska Cornhuskers during a first round game of the men's 2026 NCAA Tournament at Paycom Center on March 19, 2026 in Oklahoma City.
(William Purnell, William Purnell-Imagn Images)
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The UCF Knights band performs during a practice session ahead of the first round of the men's 2026 NCAA Tournament at Xfinity Mobile Arena on March 19, 2026 in Philadelphia.
(Bill Streicher, Imagn Images)
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Nebraska Cornhuskers cheerleaders perform during the second half against the Troy Trojans during a first round game of the men's 2026 NCAA Tournament at Paycom Center on March 19, 2026 in Oklahoma City.
(William Purnell, Imagn Images)
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A Wisconsin Badgers cheerleader performs during the first half of a first round game of the men's 2026 NCAA Tournament against the High Point Panthers at Moda Center on March 19, 2026 in Portland, Or.
(Craig Strobeck, Imagn Images)
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The Ohio State Buckeyes cheerleaders perform in the second half during a first round game of the men's 2026 NCAA Tournament at Bon Secours Wellness Arena on March 19, 2026 in Greenville, SC.
(Bob Donnan, Imagn Images)
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Akron Zips fans in the first half against the Texas Tech Red Raiders during a first round game of the men's 2026 NCAA Tournament at Benchmark International Arena on March 20, 2026 in Tampa, Fla.
(Matt Pendleton, Matt Pendleton-Imagn Images)
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Texas Tech Red Raiders cheerleaders in the first half against the Akron Zips during a first round game of the men's 2026 NCAA Tournament at Benchmark International Arena on March 20, 2026 in Tampa, Fla.
(Nathan Ray Seebeck, Nathan Ray Seebeck-Imagn Images)
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Santa Clara Broncos fans react to game play against the Kentucky Wildcats during the second half of a first round game of the men's 2026 NCAA Tournament at Enterprise Center on March 20, 2026 in St. Louis, MO.
(Jeff Le, Jeff Le-Imagn Images)
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Akron Zips cheerleaders and mascot in the second half against the Texas Tech Red Raiders during a first round game of the men's 2026 NCAA Tournament at Benchmark International Arena on March 20, 2026 in Tampa, Fla.
(Matt Pendleton, Matt Pendleton-Imagn Images)
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Wright State Raiders fans celebrate after a Wright State Raiders guard TJ Burch (22) scores during the second half against the Virginia Cavaliers during a first round game of the men's 2026 NCAA Tournament at Xfinity Mobile Arena on March 20, 2026 in Philadelphia, PA.
(Bill Streicher, Bill Streicher-Imagn Images)
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Hofstra Pride cheerleaders in the second half against the Alabama Crimson Tide during a first round game of the men's 2026 NCAA Tournament at Benchmark International Arena on March 20, 2026 in Tampa, Fla.
(Matt Pendleton, Matt Pendleton-Imagn Images)
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Garth Noble of the Louisville pep band is amped at the 2026 NCAA Women's March Madness basketball tournament at the KFC Yum Center In Louisville, Kentucky. March 21, 2026.
(Matt Stone/Courier Journal)
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Michigan head coach Dusty May high-fives players after 95-72 win over Saint Louis at the NCAA Tournament Second Round at KeyBank Center in Buffalo on Saturday, March 21, 2026.
(Junfu Han, USA TODAY NETWORK)
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The Notre Dame Fighting Irish band and spirit squad cheer during the first round of the NCAA women's basketball tournament against the Fairfield Stags at Ohio State's Schottenstein Center in Columbus on March 21, 2026.
(Adam Cairns/Columbus Dispatch)
Seeking their first NCAA tournament win since that Steve Nash-led team defeated Maryland in 1996, the Broncos lean on one of the nation's most-efficient offenses. They shoot the ball well but rebound it better, perhaps as effectively as any team in the country on a per-possession basis.
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That delivered not just 15 conference wins and a berth in the WCC title game, but also multiple nonconference victories over high-major opponents.
It was one of those, a 19-point Nov. 10 win at Xavier, that got Santa Clara believing this season could be something special.
"We went out there and competed, and we played well," sophomore guard Christian Hammond said Thursday. "I just saw the fire and the hunger this team had."
The Broncos' eyes are trained on a bigger prize this weekend.
Sendek has coached too long, stood on these stages too many times, to worry about the conversation around this game. His players reflect that.
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Soon, they might deliver for their coach another meaningful mile marker in a career already bursting with them.
"We just believe in us," senior forward Elijah Mahi said. "We know if we go out there and play hard, like we've been playing all year, that we can beat any team out there."